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Case Studies
Success Case Study: Redd’s Apple Ale – Crossing flavor boundaries from cider to beer
Redd’s Apple Ale is a fruit-flavored malt beverage brewed like a beer (not a cider or cider/beer hybrid) that has firmly established itself as a success since its introduction in the US in 2013. It was a 2015 winner of Nielsen’s Breakthrough Innovation Project. Fruit beer has been a rising segment within the more upwardly mobile parts of the beer sector overall. This has some parallels with the continued popularity and diversification of the craft beer segment, where experimentation with...
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Analyst Opinions
United States Beer Market Insights Report 2016; In-depth Analysis of Key Companies, Brands, Volume, Value and Segmentation Trends and Opportunities in the Beer Market
Beer growth in the US was driven by so-called “better beer”, in the form of craft brews, imports and super premium brands. Consumers are increasingly shifting their consumption (and disposable income) away from traditional brand leaders to a broader range of products. Metal can dominates the beer packaging and many of the larger and better known craft beer brands now see a move into can as an important step to grow their business on a regional or national scale.
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Analyst Opinions
United States Cider Market Insights Report 2016
The growth rate of cider slowed in 2015, following an increase in 2014. It nonetheless remained the fastest-growing alcoholic beverage category. While much of the drop-off in growth can be attributed to the substantial increase in category volume, consumer interest in ciders is beginning to wane, and the category faces an emerging threat in the form of hard sodas, encompassing beer mixes and flavored alcoholic beverages such as root beer, ginger ale and hard orange soda. These have grown substantially...