United States Beer Market Insights Report 2016; In-depth Analysis of Key Companies, Brands, Volume, Value and Segmentation Trends and Opportunities in the Beer Market
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Beer growth in the US was driven by so-called “better beer”, in the form of craft brews, imports and super premium brands. Consumers are increasingly shifting their consumption (and disposable income) away from traditional brand leaders to a broader range of products. Metal can dominates the beer packaging and many of the larger and better known craft beer brands now see a move into can as an important step to grow their business on a regional or national scale.
Scope
Strong growth for the imported beer segment witnessed where Mexico continued to lead the way.
Craft beer has continued to take the beer market by storm.
Premium beer sales increase. Decent performances from Michelob Ultra (A-BInBev) and Corona Extra (Constellation Brands, USA) drove this growth.
Reasons to Buy
Gain an in-depth understanding of the dynamics and structure of the United States beer industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning
Evaluate the current emerging trends and future growth opportunities in the United States beer market to support your brand development and marketing initiatives
Understand volume vs. value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability
Analyse domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage
Interrogate the unique granularity of our data to analyse the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company
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View a selection of the key 2015 product launches and identify competitor activity and product innovation and differentiation prospects
MillerCoors
North American Breweries
Pabst Brewing Company
D G Yuengling & Son
Constellation Brands USA
Craft Brew Alliance
Diageo-Guinness USA
Heineken USA
X Matt Brewing Company
Sierra Nevada Brewing Co
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