-
Analyst Opinions
Hot Drinks: Identifying the latest trends for beverage manufacturers in the hot drinks industry
In traditionally “tea” countries, such as Russia and China, the coffee category will grow faster than hot tea In traditionally “coffee” countries, such as Italy and Brazil, the hot tea category will grow faster than coffee The desire for relaxation and indulgence are key motivators when it comes to hot drinks consumption. Brands can target this by highlighting the superior taste sensations of the product, as well as positioning it as accompanying moments of “me-time” Hot drinks that cater to...