-
Analyst Opinions
Opportunities for Winning Consumers Beyond Sportspeople Through High-Protein Snacking Innovations
Opportunities for Winning Consumers Beyond Sportspeople Through High-Protein Snacking Innovations Overview The rising health consciousness, dietary trends, product innovations, and recognition of protein's importance in maintaining a balanced diet and active lifestyle are making protein intake popular. Furthermore, positive perceptions about protein's ability to help consumers lose weight, gain physical strength, and avoid age-related muscle loss have resulted in the rise of low-carb diets such as Paleo, Atkins, and the Zone, which elevate the importance of protein consumption. On the...
-
Case Studies
Success Case Study: Just Crack an Egg
"Success Case Study: Just Crack an Egg" is part of GlobalData's Successes and Failures research. It focuses on the success of Just Crack an Egg, a breakfast innovation that enables time-pressed consumers to enjoy a hot indulgent breakfast even on busy mornings. It also considers the future implications of the breakfast occasion in the context of the COVID-19 pandemic, which is compelling many consumers to self-isolate in their homes. Kraft Heinz launched Just Crack an Egg in February 2018, a...