Opportunities for Winning Consumers Beyond Sportspeople Through High-Protein Snacking Innovations
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Protein Snacking Innovations Trend Analysis Report Overview
The rising health consciousness, dietary trends, product innovations, and recognition of protein’s importance in maintaining a balanced diet and active lifestyle are making protein intake popular. Furthermore, positive perceptions about protein’s ability to help consumers lose weight, gain physical strength, and avoid age-related muscle loss have resulted in the rise of low-carb diets such as Paleo, Atkins, and the Zone, which elevate the importance of protein consumption. On the other hand, the rising frequency and diversity of snacking occasions have created a demand for protein snacks. Manufacturers are leveraging the demand and are launching innovative protein snacks that meet both protein needs and cravings for snacks.
The “Opportunities for Winning Consumers Beyond Sportspeople Through High-Protein Snacking Innovations” report explores how shifting dietary preferences is enhancing the relevance of protein-rich snacks.
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High-Protein Snacking Innovations Consumers - Protein in Context
High-protein diets have gained significant popularity among younger consumers that primarily include Gen Z and millennials. It is of note that while most consumers may recognize the merits of high-protein formulations, they must also make efforts to minimize fat and sugar consumption. Hence, consumer efforts to eat high-protein foods on a weekly but not necessarily daily basis demonstrate the various factors that they must consider when making healthy choices such as information on fat content, calorie count, and sugar content. Just under a third of consumers look for details regarding protein content.
The protein bar category, globally, demonstrates the growing appeal and relevance of high-protein foods in convenient and on-the-go formats. They epitomize the intersection of protein-rich formulations and portable, portion-controlled snacks. The popularity of protein bars presents opportunities for food manufacturers to develop other offerings that deliver the same benefits. Crucially, new products must be positioned away from muscle growth and exercise recovery and address other priorities such as weight management and healthy indulgence.
What do You Look for on The Packaging, When Deciding How Healthy a Product Is?
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High-Protein Snacking Consumers - On-Trend Innovations
Conveniently Nutritious: Producers of high-protein snacks are prioritizing ease and efficiency in their products to help consumers supplement their protein intake. For instance, Seeberger, the nuts and dried fruits specialist, launched a seed mix containing dried tomatoes and hemp seeds. The hemp seeds are claimed to provide a delicious crunch that has an excellent source of protein. While the product can be eaten on its own as a snack similar to a trail mix, it can also be used as a salad topping, offering a convenient way to add texture and protein to a vegetable dish.
Moments of Indulgence: Incorporating protein into decadent food and drinks helps enhance the permissibility of treat consumption. Wicked Sister, the ready-to-eat dessert brand, branched out into high-protein variants with 15g of protein per serving and no added sugar. Its latest marketing campaign poked fun at typically unenjoyable protein shakes and snacks, positioning the new protein offering as the obvious choice thanks to its “wicked flavor.”
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Scope
- Most consumers strive to maintain a moderate intake of protein each week.
- There is potential to align indulgence-related categories with the benefits of protein.
- Consumers recognize the merits of consuming both animal and plant-based protein.
Reasons to Buy
- Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is impacting the industry.
- Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside your sector.
- Access valuable strategic take-outs to help direct future decision-making and inform new product development.
SIIG
Unibio
Cosucra
Enough
No Meat Factory
Rivalz
Quevos
UNION
Star Yak
The Pished Fish
Ammi Snack N Move
KRAVE
Moku Foods
AKUA
Foreal
Jack & Friends
Carrot Bacon
Theo's Plant-Based
The Jerky Co
Seeberger
Boundless
Bresaolino
Wicked Sister
Grenade
Shimizu Foods
Arnott's
OvaEasy
Three Bridges
Impossible Foods
Whisps
Cauldron
Real Good Foods
Mengniu
MorningStar Farms
Tattooed Chef
Power Crunch Kids
Quorn
Milo
Table of Contents
Frequently asked questions
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What are the driving factors behind an increased interest in protein?
An increased interest in protein is driven by health consciousness, dietary trends, product innovation, and recognition of protein’s importance in maintaining a balanced diet and active lifestyle.
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What are the dietary factors besides protein that consumers must consider when making healthy choices?
Consumers must consider various factors such as information on fat content, calorie count, and sugar content when making healthy choices.
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What is the reason behind the popularity of protein bars?
The protein bar category globally demonstrates the growing appeal and relevance of high-protein foods in convenient and on-the-go formats as they epitomize the intersection of protein-rich formulations and portable, portion-controlled snacks.
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