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Company Insights
NewFiserv – Digital Transformation Strategies
 Fiserv Digital Transformation Strategies Overview Fiserv has been focusing on using artificial intelligence, big data, blockchain, cloud, fintech, cryptocurrencies, mobile payments, online payments, open banking, digital banking, and real-time payments to digitally transform its operations. The annual ICT spending of Fiserv was estimated at $1.3 billion for 2023. A major share of this spending is earmarked for acquiring software, ICT services, and network and communications. Fiserv offers payments and financial services technology solutions to various clients around the world, including...
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Company Insights
NewCaixaBank SA – Digital Transformation Strategies
CaixaBank SA Digital Transformation Strategies Overview CaixaBank is exploring the use of advanced technologies such as blockchain, artificial intelligence, big data, and robotics to increase its operational flexibility and efficiency. AI, big data, cloud, and blockchain are among the key technologies under focus for the company. The annual ICT spending of CaixaBank was estimated at $1.5 billion in 2023. A major share of this spending is earmarked for acquiring software, ICT services, and network and communications from vendors. CaixaBank SA...
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Company Insights
NewSilverchain – Digital Transformation Strategies
Silverchain Digital Transformation Strategies Overview Silverchain leverages a real-time, cloud-based Microsoft platform to consolidate real-time patient care information on a single platform. Cloud, virtual care and telemedicine, connected patients, and mixed reality are among the key technologies under focus for the company. The annual ICT spending of Silverchain was estimated at $9.4 million in 2023. A major share of this spending is earmarked for acquiring software, ICT services, and network and communications from vendors. Silverchain leverages a real-time, cloud-based Microsoft...
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Company Insights
NewNIKE – Digital Transformation Strategies
NIKE Digital Transformation Strategies Overview NIKE has been focusing on using AI, blockchain, NFTs, robotics, metaverse, cryptocurrencies, e-commerce, gaming, and virtual reality to digitally transform its operations. The annual ICT spending of NIKE was estimated at $1.3 billion for 2023. A major share of this spending is earmarked for acquiring software, network and communications, and ICT services from vendors. NIKE designs, develops, markets, and sells athletic footwear, equipment, apparel, accessories, and services. The company sells its products to retail accounts...
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Company Insights
NewDecoding Mastercard’s YouTube Advertising Strategy in Q1 2024​
The report on Mastercard's advertising strategies on YouTube during the first quarter of 2024, focuses on key products and services such as March Mastercard, Mastercard credit Card Services and Mastercard Secure Card. It analyzes the core themes, messaging strategies, and product benefits portrayed in these advertisements, highlighting elements such as Security Enhancements, Efficient Transactions and Cutting-Edge Technologies. Moreover, the report examines the overarching themes of innovation, convenience and effeciency into these campaigns. By synthesizing these insights, the report aims to...
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Sector Analysis
NewDecoding Samsung’s YouTube Advertising Strategy in Q1 2024​
This comprehensive report examines Samsung Electronics Co Ltd, advertising tactics for its products like Galaxy S24 Ultra, Galaxy Book4 Ultra and ViewFinity Monitor from January 1, 2024 to March 31, 2024. It dissects targeted demographics, core values, and conveyed benefits, emphasizing values like innovation and reliability. Utilizing metrics such as viewership and consumer engagement, the report evaluates the effectiveness of these strategies. It delves into how Samsung Electronics Ltd, communicates its brand values and aims to resonate with its audience....
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Sector Analysis
NewDecoding Apple’s YouTube Advertising Strategy in Q1 2024
This comprehensive report examines Apple Inc.'s advertising strategy on YouTube during January 1 to March 31, 2024. It dissects targeted demographics, core values, and conveyed benefits, emphasizing values like innovation and reliability. Utilizing metrics such as viewership and consumer engagement, the report evaluates the effectiveness of these strategies. It delves into how Apple Inc. communicates its brand values and aims to resonate with its audience. Through thematic approaches, it seeks to establish emotional connections with consumers, providing valuable insights for...
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Company Insights
NewJohn Lewis – Digital Transformation Strategies
John Lewis Digital Transformation Strategies Overview John Lewis has been focusing on using AI, big data, cloud, robotics, contactless retail, innovation, digital twin, gaming, electric vehicles, and e-commerce to digitally transform its operations. The annual ICT spending of John Lewis was estimated at $297.9 million for 2023. A major share of this spending is earmarked for acquiring software, network and communications, and ICT services from vendors. John Lewis, the principal trading subsidiary of John Lewis Partnership Plc, owns and operates...
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Company Insights
NewAir France – Digital Transformation Strategies
Air France-KLM Digital Transformation Strategies Overview Air France has been focusing on using artificial intelligence, the Internet of Things (IoT), cloud-based mobile applications, big data, and drones to digitally transform its operations. The annual ICT spending of Air France was estimated at $911.8 million for 2023. A major share of this spending is earmarked for acquiring software, hardware, and ICT services from vendors. Air France-KLM is an international airline group specializing in air passenger transport, cargo transport, and aircraft maintenance....
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Company Insights
NewXCMG – Digital Transformation Strategies
XCMG Digital Transformation Strategies Overview XCMG has been focusing on using the Internet of Things, autonomous vehicles, blockchain, robotics, and augmented reality to digitally transform its operations. The annual ICT spending of XCMG was estimated at $493.6 million for 2023. A major share of this spending is earmarked for acquiring software, hardware, and ICT services from vendors. XCMG Construction Machinery Co Ltd (XCMG) is a manufacturer and distributor of construction equipment. The company's portfolio includes surface excavation bogie, bridge construction...