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Company Profile
Tata Consumer Products Ltd – Company Profile
Tata Consumer Products Ltd (TCPL) is a manufacturer and marketer of food products and non-alcoholic beverages, with a major focus on tea and coffee. The company markets tea and coffee products under Tata Tea, Vitax, Eight O’Clock Coffee, Tetley, Tata Coffee Grand and Joekels brand names, while it merchandises packaged water under Himalayan, Tata Fruski, and Tata Gluco Plus brand names. TCPL’s food products include pulses, besan, salt, spices, ready-to-cook mixes, millets based breakfast cereals and snacks under Tata Sampann,...
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Analyst Opinions
Top Trends in Hot Drinks 2018 – The latest trends in hot coffee, hot tea, and other hot drinks
"Top Trends in Hot Drinks 2018", is part of GlobalData's Top Trends series. It examines the key consumer behaviors which are shaping preferences within this space, and subsequently how this is translating into innovation and future opportunities. The hot drink sector represents a dynamic space for growth as consumers’ quest for convenience and experimentation is important to the role of new product development of hot drinks. Overarching themes include superfood formulation involved in hot drinks, catering to the consumers needs...
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Analyst Opinions
Adding Value Through Packaging: Hot Drinks – Identifying pack formats and features that make a brand worth paying more for
"Adding Value Through Packaging: Hot Drinks", explores new packaging formats and value-added features in the hot drinks category, using examples from GlobalData's Pack-Track innovation tool. Your key questions answered: What drives packaging innovations in hot drinks? What notable new formats and value-added features have been introduced in the hot drinks category in recent years? Which consumer trends have these packaging innovations capitalized on? How can hot drinks manufacturers use packaging to stay ahead of the game in a crowded marketplace?...
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Case Studies
Success Case Study: PG Tips’ New Pack Design; Revitalizing the brand with a contemporary design
The UK hot black tea market is the biggest in Europe, due to the fact that the drinking tea is a tradition in the country. The competition between big brands is very fierce, with each brand trying to increase its market share and engage consumers of different ages. Other tea options are getting popular, such as green and herbal tea, so big players in the market are extending their portfolios by launching new tea varieties to meet consumers' varying needs.
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Analyst Opinions
Top Trends in Hot Drinks 2017: Taking Inspiration from Outside the Hot Drinks Category, Meeting the Needs of Growing Health-Conscious Consumers, and Creating a Premium Proposition
"Top Trends in Hot Drinks 2017" explores the latest consumer and innovation trends in hot tea, hot coffee, and other hot drinks (e.g. chocolate-based and malt-based hot drinks). This report focuses on outlining the key consumer and innovation trends currently impacting the core categories in hot drinks - hot tea, hot coffee, and other hot drinks. These include innovations that align with consumer demand for hot drinks tailored to their lifestyles or appeal to indulgence-seeking consumers, such as café-style hot...
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Case Studies
Success Case Study: PG Tips’ New Pack Design; Revitalizing the brand with a contemporary design
The UK hot black tea market is the biggest in Europe, due to the fact that the drinking tea is a tradition in the country. The competition between big brands is very fierce, with each brand trying to increase its market share and engage consumers of different ages. Other tea options are getting popular, such as green and herbal tea, so big players in the market are extending their portfolios by launching new tea varieties to meet consumers' varying needs.
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Analyst Opinions
Trend Sights Analysis: Product Specificity; Addressing the consumer need to share products, services, and experiences
A counter-trend amid the ubiquity of mass-market products and brands is the search for more bespoke, personalized products and services. "Mass customization" is being adopted as consumer-facing companies seek to capitalize on demand for greater product variety and individualization. Products that meet more personal needs are perceived as offering superior value.
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Analyst Opinions
Hot Drinks: Identifying the latest trends for beverage manufacturers in the hot drinks industry
In traditionally “tea” countries, such as Russia and China, the coffee category will grow faster than hot tea In traditionally “coffee” countries, such as Italy and Brazil, the hot tea category will grow faster than coffee The desire for relaxation and indulgence are key motivators when it comes to hot drinks consumption. Brands can target this by highlighting the superior taste sensations of the product, as well as positioning it as accompanying moments of “me-time” Hot drinks that cater to...
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Analyst Opinions
Top Trends in Healthcare and OTC; Exploring the over-the-counter medication; vitamins, minerals and supplements; functional food and drink; and sports nutrition categories
The market for healthcare and OTC is primarily driven by the Health & Wellness megatrend, but manufacturers must look beyond health functionality alone to remain relevant in an ever-evolving category. Pharmaceutical, sports nutrition, and healthcare companies must draw on inspiration from the broader food and drink space to respond to trends such as "pill fatigue," and a growing preference for "natural" healthcare solutions.
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Case Studies
Success: Twinings Cold In’fuse
"Success Case Study: Twinings Cold In'fuse" is part of GlobalData's Successes and Failures research. It examines the details of and reasons behind the success of the Twinings Cold In'fuse product. It delivers the critical "what?", "why?", and "so what?" analysis to teach you crucial lessons that increase your chances of launching successful products. Twinings developed the range for a new usage occasion for the teabag format, traditionally only associated with hot beverages. As the consumer can simply drop the bag...