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Analyst Opinions
Top Trends in Household Cleaning and Laundry 2017: The latest trends in the air freshener, dishwashing product, general purpose household cleaner, laundry care, household paper towels and pest control categories
"Top Trends in Household Cleaning and Laundry 2017" focuses on outlining the key consumer and innovation trends currently impacting household cleaning and laundry care. These include NPD that aligns with gender-specific concerns, the consumer interest in product effects on both health and the environment, more complex scent offerings, and convenience. In the household cleaning and laundry sector, the consumer desire for more holistic, natural cleaning products is evident, making products that preserve and protect both environmental and human health popular....
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Case Studies
Success Case Study: Kao CuCute Foam Spray – Dishwashing innovation offering a new spray-and-rinse concept
"Success Case Study: Kao CuCute Foam Spray", is part of GlobalData's Successes and Failures research. It examines the details of and reasons behind the success of the dishwashing innovation in Japan. It delivers the critical "what?", "why?", and "so what?" analysis to teach you crucial lessons that increase your chances of launching successful products as well as avoid the risk. In response to the conventional notion that a sponge is used with dishwashing detergent, Kao CuCute Clear foam spray aims...
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Analyst Opinions
Top Trends in Household Care and Laundry Products 2019 – Exploring the latest consumer and innovation trends, and future opportunities
"Top Trends in Household Care and Laundry Products 2019" is part of GlobalData's Top Trends series. It examines the key consumer behaviors that are shaping preferences within this space, and subsequently how this is translating into innovation and future opportunities. The report outlines the key consumer and innovation trends currently impacting the core categories in the household care and laundry sector: air fresheners, dishwashing products, general purpose household cleaners, laundry care, household paper towels, and pest control. Trends explored in...
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Consumer Insights
TrendSights Analysis: Blurring Gender Boundaries
The Blurring Gender Boundaries trend addresses the new concepts that are defying conventional ideas and values related to the lifestyles associated with men and women. Many brands are investing in products that are challenging the standard consumption patterns of both genders. "TrendSights Analysis: Blurring Gender Boundaries" looks at how changing gender roles are being reflected in consumer product choices, with shoppers becoming less inclined to buy products seen as "appropriate" for their gender.
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Consumer Insights
TrendSights Analysis: Personal Inter-Connections
The Personal Inter-Connections trend is related to the incorporation of human relationships into the development of products and marketing campaigns. As social connections become more complex and diverse, brands have multiple opportunities to improve their level of communication with consumers on a more personal level. "TrendSights Analysis: Personal Inter-Connections" explores the usage of social connections as a safe harbor from today's uncertainty.
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Consumer Insights
TrendSights Analysis: Value
Value is an undeniable goal with every purchase, although its importance may vary depending on the shopper and the specific proposal offered by brands and retailers. Consumers tend to develop complex equations where the perceived value of products is a combined result of multiple factors such as price, time scarcity, and convenience. "TrendSights Analysis: Value" examines the details surrounding consumers' desire to get the best deals and how companies can leverage this while maintaining solid profits.
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Consumer Insights
TrendSights Analysis: Out-of-Home
Brands can target out-of-home consumption occasions by positioning themselves as the solution to one of five challenges: solving time-scarcity, meeting consumers' desire to cocoon, providing the best value, meeting consumers' health concerns, and positioning brands as being “anti-hipster.” Rather than limiting sales, these challenges will create new opportunities for foodservice brands, salons, and retail products designed to be consumed at work or other out-of-home locations. "TrendSights Analysis: Out-of-Home " provides insight into all occasions when a consumer makes a deliberate...
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Analyst Opinions
Cross-Category Innovation Inspirations in Hygiene, Household, and Pet Products
The lines are blurring between categories as consumers seek to experiment with novel products while also aligning offerings with their lifestyles. Opportunities therefore exist to take inspiration from across FMCG and beyond to meet these needs and create unique or disruptive innovations in doing so. "Cross-Category Innovation Inspirations in Hygiene, Household, and Pet Products" explores cross-category innovation trends and opportunities within personal hygiene, oral hygiene, household care, and pet products.
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Case Studies
Success Case Study: Lenor Honkaku Shoshu – High-impact relaunch of functional fabric conditioner
"Success Case Study: Lenor Honkaku Shoshu - High-impact relaunch of functional fabric conditioner" is part of GlobalData's Successes and Failures research. It examines the details of and reasons behind Procter & Gamble's new functional fabric conditioner, which has been highly successful in Japan. It delivers the critical "what?", "why?", and "so what?" analysis to teach you crucial lessons that increase your chances of launching successful products. Japan's fabric conditioner market is growing, with increasing competition. Combining functionality featuring hygiene benefits...
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Analyst Opinions
Top Trends in Household Care & Laundry Products 2018: The latest trends in the air freshener, dishwashing product, general purpose household cleaner, laundry care, household paper towels, and pest control categories
"Top Trends in Household Care & Laundry Products 2018", is part of GlobalData's Top Trends series. It examines the key consumer behaviors that are shaping preferences within this space, and subsequently how this is translating into innovation and future opportunities. This report outlines the key consumer and innovation trends currently impacting the core categories in the household care and laundry sector: air fresheners, dishwashing products, general purpose household cleaners, laundry care, household paper towels, and pest control. Trends explored in...