-
Case Studies
Pack-Track Seize+Adapt Case Study: Wider opportunities for a Paint Tester Pack
"Pack-Track Seize+Adapt Case Study: Wider opportunities for a Paint Tester Pack", uses GlobalData's Pack-Track packaging innovation tool to take a closer look at a pack format used in France by Akzo Nobel for its Dulux Valentine range of paint testers, and to consider how it could potentially inspire cross-category innovation. Packaging innovation can be a tricky area to navigate, but by thinking laterally and exploring pack formats that are already available outside your own market sectors, it may be possible...
-
Analyst Opinions
ForeSights: Self-Cleaning Clothing; Clothing that can keep itself clean
Keeping clothing clean via conventional means can be impossible in certain situations (there are no laundromats or washing machines on the battlefield); self-cleaning clothing provides a solution for these situations. Consumer habits have a big impact on water and energy use over the lifecycle of a garment. Laundering frequency can vary by as much as 100% from one country to another. Clothing-makers are beginning to recommend that consumers launder clothing less frequently in order to conserve natural resources. One garment...
-
Analyst Opinions
ForeSights: Connected Household Care
The changing consumer relationship with technology means that, to remain competitive, household care brands must consider engaging with this futuristic approach to FMCGs.Over a fifth of consumers already use tools like apps or wearable devices to monitor the cleanliness of their surroundings, with a further third open to doing so in the future.
-
Analyst Opinions
Top Trends in Household Care; Exploring the air freshener, dishwashing product, general purpose household cleaner, laundry care, household paper towels, and pest control categories
The drive to live in a sterilized world is being reflected in innovations that offer more specialist cleaning solutions. This is supported by the interests of over half of consumers globally who say they favor functionality over "natural" claims in household care products. Scent has a powerful role as a consumer comforter, with 43% of shoppers globally saying they always opt for familiar scents. Beyond this, changing dynamics mean that fragrances now have a position of reassuring the consumer about...
-
Case Studies
Success Case Study: P&G Downy/Febreze Unstopables; Building a mass-premium home fragrance experience
The use of scent within the home has been characterized by an increasingly nuanced, premium tendency drawing on consumers' aspirations and desire to move beyond odor prevention into image making. Products that can make this transition from basic needs such as air or fabric freshening into a sensory form of home décor can exploit such aspirations.
-
Case Studies
Success Case Study: Ghari Laundry Detergent; From regional to national dominance among low-income consumers
Prior to 1987, the Indian laundry detergent market had been dominated by premium brands offering goods that were only affordable to more affluent consumers. During the 1990s the market became more accessible to lower-income consumers, who were now offered a choice of affordable detergents. Building a firm consumer base and targeting consumers at the lower-income level can yield rewards for manufacturers within the laundry detergent industry.
-
Analyst Opinions
Category Packaging Opportunities: Household Care and Laundry
"Category Packaging Opportunities: Household Care and Laundry" explores new packaging formats and value-added features in the household care and laundry categories, using examples from GlobalData's Pack-Track innovation tool. Your key questions answered: What drives packaging innovations in household care and laundry? What notable new formats and value-added features have been introduced in the household care and laundry categories in recent years? Which consumer trends have these packaging innovations capitalized on? How can household care manufacturers use packaging to stay ahead...
-
Case Studies
Success Case Study: Lion Look Plus Bathtub Cleaner
"Success Case Study: Lion Look Plus Bathtub Cleaner" is part of GlobalData's Successes and Failures research. It examines the details of and reasons behind the success of Lion Look Plus bathtub cleaner in Japan. It delivers the critical "what?", "why?", and "so what?" analysis to teach you crucial lessons that increase your chances of launching successful products. Lion Look Plus Bathtub Cleaner is one of the top-selling bathroom cleaners in Japan. It delivers time-saving benefits to Japanese consumers with busy...
-
Analyst Opinions
Top Trends in Household Care and Laundry Products 2020
Top Trends in Household Care and Laundry Products 2020, is part of GlobalData's Top Trends series. It examines the key consumer behaviors that are shaping preferences within this space, and subsequently how this is translating into innovation and future opportunities. This report outlines the key consumer and innovation trends currently impacting the core categories in the household care and laundry sector: air fresheners, dishwashing products, general purpose household cleaners, laundry care, household paper towels, and pest control. Trends explored in...