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Sector Analysis
The Business of the Bundesliga 2026-27
The Business of the Bundesliga 2026–27 is a GlobalData Sport property profile of Germany's top-flight soccer league. Drawing on 1,149 sponsorship deals across the 18 clubs and the league body (the DFL, now Bundesliga GmbH), alongside GlobalData media-rights data, it sizes the league's sponsorship market from 2020–21 to 2026–27 and explains where the money comes from. The report analyzes sponsorship by club, brand industry and brand home market; sponsor churn and renewal; front-of-shirt, kit supplier, sleeve and stadium naming-rights deals;...
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Sector Analysis
Cycling Grand Tours 2026: Post Event Analysis
Post-Event Analysis - Cycling Grand Tours 2026 reviews the commercial performance of the 2026 Giro d'Italia, Tour de France, and Vuelta a España. Drawing on GlobalData's sponsorship and media rights data, it compares the three races' media footprints and TV audiences, sponsorship portfolios by value, partner and industry, prize money, hospitality pricing, and attendance, and closes with a head-to-head scorecard and key takeaways for rights holders and brands. The 2026 Grand Tour season produced three different winners (Jonas Vingegaard at...
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Sector Analysis
Sponsorship Sector Report - Automotive - APAC 2026
Automotive brands spent a record $359.5m on sponsorship of Asia-Pacific (APAC) sport in 2025, up 64.7% on 2020, across 382 active deals and 274 brands. This report uses GlobalData Sport Intelligence Center deal data for 2020–2025 to show where automotive sponsorship value sits in APAC: by deal market, brand HQ, sub-industry, sport, property type, partnership status and deal length. It profiles the leading brands, including Tata Motors, Toyota, Kia, Nissan and BKT, tracks the rise of tire brands and Chinese...
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Sector Analysis
Solheim Cup 2026: Post Event Analysis
Why Does the Solheim Cup Matter? The Solheim Cup is one of the leading events in women's golf, bringing together Team Europe and Team USA in an international competition with significant commercial, media, and sponsorship opportunities. Its ability to attract global audiences, major brand partnerships, and international spectators makes it an important property for sports rights holders, broadcasters, sponsors, and host destinations. The 2026 edition took place at Bernardus Golf in North Brabant, the Netherlands, from 11 to 13 September....
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Product Insights
The Business of LaLiga 2026/27
The "Business of LaLiga 2026-27" report is part of GlobalData's 'Business of' series of sport competition profiles. The report takes a look at the top tier of men's soccer in Spain. It highlights the media rights landscape and the sponsorship portfolios of the league and all 20 competing clubs, and provides an in-depth analysis of the biggest commercial agreements within the league and the current market landscape for the 2026-27 season. LaLiga sponsorship reaches a record $1.4bn, up 3.9% on...
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Product Insights
The Business of the National Women's Soccer League (NWSL) 2026
Why Does the NWSL Matter? The National Women's Soccer League (NWSL) is one of the most prominent women's soccer leagues in North America, attracting growing attention from broadcasters, sponsors, teams and commercial partners. Rising viewership, major media rights agreements and expanding sponsorship portfolios highlight the league's increasing commercial value. The NWSL's domestic media rights are worth $60 million annually, while league sponsorship is valued at $47 million. Record viewership of the 2025 NWSL Championship Final further demonstrates the competition's growing...
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Product Insights
The Business of Ligue 1 2026/27
The "Business of Ligue 1 2026-27" report is part of the GlobalData's 'Business of' series of sport competition profiles. The report takes a look at the highest profiled men's soccer league in France. The report highlights the media rights landscape and sponsorship portfolios of the league and its teams landscape. The report takes provides an in-depth analysis of the biggest commercial agreements within the league and current market landscape for the 2026-27 season. Total sponsorship value reached $633.8 million for...
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Consumer Insights
Multi-stop Tourism: Market Trends, Destinations, Challenges and Opportunities, 2026 Update
Why Does Multi-Stop Tourism Matter? Multi-stop tourism is shaping how travellers plan and experience their journeys, with trips increasingly involving multiple destinations within a single travel itinerary. This form of travel offers opportunities to explore different locations, experiences, and attractions while influencing tourism spending and economic activity across destinations. Understanding the multi-stop tourism sector requires insight into the travellers who prefer multi-destination journeys, their demographics, travel preferences, and the factors influencing destination choices. It also requires examining changing consumer behaviour,...
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Product Insights
The Business of the Premier League 2026-27
The Business of the Premier League 2026-27: Sponsorship, Media Rights and Commercial Analysis The Premier League is a major global sports competition with a complex commercial landscape spanning broadcasting rights, sponsorship agreements, club partnerships and matchday activity. Understanding how these commercial elements are structured across the league and its participating teams is important for organisations evaluating sports business opportunities, sponsorship portfolios and commercial partnerships. The Business of the Premier League report from GlobalData provides a detailed analysis of the English...
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Sector Analysis
Sponsorship Sector Report - Consumer Goods - APAC 2026
This report provides an overview of the Consumer Goods APAC sector. It explores all the main active brands in the sector as well as details the movement in the sector over the last few years in the sports sponsorship industry. APAC consumer goods sponsorship reached $176.0 million in 2025, but underlying growth increasingly comes from renewable team and league agreements, not one-off Olympic packages, which previously distorted annual spending patterns. Sports equipment remained the largest category, generating $72.6 million across...
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