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Sector Analysis
Sponsorship Sector Report: Financial Services - Insurance 2026
This report provides an overview of the insurance sector globally. It explores all the main active brands in the sector as well as details the movement in the sector over the last few years in the sports sponsorship industry. Insurers increasingly activate sponsorships for performance outcomes: stadium experiences, community programs, and always-on content can generate leads and convert engagement into enquiries and sales. Soccer is the largest sponsorship market, declining from 2020–2023 before rebounding in 2024 and easing in 2025,...
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Consumer Insights
North America Destination Tourism Trends Insight by Type, Source Markets, Foreign Direct Investment and Future Opportunities, 2026 Update
Analysis of destination markets, infrastructure, and attractions, as well as risks and opportunities in the North America region. This report explores the types of travelers that visit the region as well as a SWOT analysis.
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Sector Analysis
Sponsorship Sector Report: Construction and Real Estate 2026
This report provides an overview of the construction and real estate sector globally. It explores all the main active brands in the sector as well as details the movement in the sector over the last few years in the sports sponsorship industry. Sector Overview: Since 2020, construction and real estate sponsorship growth is driven mainly by more frequent, portfolio-style partnerships, with a Japan-led Tokyo Olympics spike in 2021 and Saudi Vision 2030/PIF place-branding momentum. Sport Analysis: In 2025, construction and...
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Sector Analysis
Sector Briefing: FIFA World Cup 2026 Media Rights Analysis
This report provides an overview of the 2026 FIFA World Cup's Media Right landscape. It explores trends in media rights revenue, broadcasters breakdown by region, and the impact of different time zones. GlobalData Sport estimates that the FIFA World Cup 2026 will generate $3.8 billion in main license media rights revenue, a 22.77% increase on the 2022 tournament ($3.094 billion). This would make it the largest-ever mega event by media rights revenue, ahead of the Olympic Games 2024 ($3.251 billion)....
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Sector Analysis
Sector Briefing: FIFA World Cup 2026 Kit Supplier Report
This report provides an overview of the 2026 FIFA World Cup's Kit Supplier landscape. It explores am overview of the tournament's kit supplier market, including a deep dive into the most active brands. The 2026 tournament is set to feature 48 nations and 13 kit manufacturers. The manufacturer variety is a new record, surpassing the 1998 and 2002 tournaments where 12 manufacturers provided kits. The “Big 3” sportswear brands (adidas, Nike and PUMA) will supply 77.08% of the competing teams...
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Sector Analysis
Post Event Analysis: NCAA Basketball Finals 2026
An analysis of the recent 2026 NCAA Basketball Finals, including a look at its sponsorship portfolio, broadcasters, attendance and ticketing. NCAA Corporate Champions Anchor Value: The NCAA’s Corporate Champions program spans a year-round championship and media portfolio. It provides stability through long-term renewals and premium rights, with AT&T, Capital One, and Coca-Cola each investing $10–30 million-plus annually for high-impact placement across broadcasts, venues, and NCAA digital channels. Cross-Category Brands Fuel Demand: Beyond the top tier, Corporate Partners such as Invesco,...
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Product Insights
The Business of the Esports 2026
The "Business of Esports 2026" report is part of the GlobalData's 'Business of' series of sport competition profiles. The report takes a look at the popular rise and success of professional video gaming. The report highlights the media rights landscape and sponsorship portfolios of the global esports landscape. The report takes a look at the most viewed gaming titles, the sponsors backing the biggest tournaments and highlighting viewership by global regions. League of Legends remains the most popular esports title....
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Sector Analysis
Post Event Analysis - World Snooker Championship 2026
An analysis of the recent 2026 World Snooker Championship, including a look at its sponsorship portfolio, broadcasters, attendance and ticketing. Broadcasters: The 2026 World Snooker Championship was broadcast by 14 networks, including five based in China: Migu, CBSA-WPBSA Academy, CCTV, Huya.com, and Rigour Media. Viewership: The 2026 World Snooker Championship final peaked at 4 million TV viewers in the UK, the highest since 2022 and up 25% year-on-year, while the tournament delivered 120m BBC viewer hours, 27.6m iPlayer streams, and...
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Thematic Analysis
Women in Sport: Strategic Intelligence
Report Value Proposition – Why Does Women's Sport Matter for the Sports Business? Women's sport is entering a new era of commercial growth, fueled by increasing media coverage, rising fan engagement, and growing investment from broadcasters, sponsors, and governing bodies. As audiences expand and commercial opportunities multiply, women's sport is becoming one of the fastest-growing segments within the global sports industry. GlobalData's Women in Sport Theme Analysis report examines the evolution of the women's sport ecosystem, providing a comprehensive overview...
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Product Insights
The Business of the IPL 2026
The "Business of IPL 2026" report is part of the GlobalData's 'Business of' series of sport competition profiles. The report offers a deeper insight into the most popular T20 cricket tournament in the world . The report highlights the media rights landscape and sponsorship portfolios of the IPL landscape. The report highlights key revenue streams, makes comparisons to other leading global sports competitions and explains its popular social media standing. BCCI media rights worth inr 96,781 million ($1.24b). Huge IPL...
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