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Sector Analysis
Sponsorship Sector Report - Clothing Apparel and Accessories 2026
This report provides an overview of the clothing, apparel and accessories sector across the globe. It explores all the main active brands in the sector as well as details the movement in the sector over the last few years in the sports sponsorship industry. Market Overview: Sportswear remains central to sponsorship, supplying athletes and shaping fan identity through replica and lifestyle merchandise. The global sports apparel retail market is projected to grow from $229.6bn (2026) to $325.2bn (2034). Analysis by...
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Sector Analysis
Post Event Analysis - Guinness Six Nations 2026
An analysis of the recent Guinness Six Nations, including a look at its sponsorship portfolio, broadcasters, prize money attendance and ticketing. Streaming complements free-to-air in the UK: The UK media deal preserves free-to-air reach through BBC, ITV and S4C, with added layers from Premier Sports. Audience demand remained strong: The 2026 Guinness Men's 6 Nations was streamed just under 15 million times across 10 matches on ITVX, up on last year's digital performance. ITV Split-Screen Ads (Monetization vs Experience): ITV...
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Product Insights
The Business of the EFL Championship 2025-26
The "Business of EFL Championship 2025-26" report is part of the GlobalData's 'Business of' series of sport competition profiles. The report takes a look at the second tier of English soccer. The report highlights the media rights landscape and sponsorship portfolios of the league and the 24 competing teams. The report also takes a closer look at other key commercial revenue streams including ticket revenue and the value of the EFL Championship Playoff Final. The report also explores the overall...
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Sector Analysis
Sponsorship Sector Report - Retail and Wholesale 2026
This report provides an overview of the retail & wholesale sector across the globe. It explores all the main active brands in the sector as well as details the movement in the sector over the last few years in the sports sponsorship industry. Market Overview: Retail & wholesale has become a major force in sports sponsorship, driven by digital transformation and AI, shifting consumer habits, and cost pressure. From 2020–2025, value rose 59% and volume 75%, with 2025 showing higher...
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Sector Analysis
The Global Sponsorship Atlas 2020-25
Report Value Proposition – Why This Matters for You Sports sponsorship continues to evolve as brands increasingly use partnerships to strengthen visibility, engage audiences, and build long-term consumer connections. Rising sponsorship activity across sports properties, teams, leagues, athletes, and events is creating new opportunities for rights holders and commercial partners worldwide. This report provides a comprehensive view of the global sports sponsorship market, tracking sponsorship investment, deal activity, and market developments between 2020 and 2025. It enables decision-makers to understand...
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Sector Analysis
Sponsorship Sector Report - Financial Services - Banking 2026
This report provides an overview of the banking sector globally. It explores all the main active brands in the sector as well as details the movement in the sector over the last few years in the sports sponsorship industry. Sector Overview: Since 2020, banks have expanded sponsorship activity by steadily increasing both total spend and deal volume while keeping average deal value broadly stable, driven by post-pandemic recovery, rising competitive and digital pressures, and tighter regulatory scrutiny that encourages more...
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Sector Analysis
Sponsorship Sector Report - Financial Services - Payments 2026
This report provides an overview of the payments sector globally. It explores all the main active brands in the sector as well as details the movement in the sector over the last few years in the sports sponsorship industry. Sponsorship Landscape: Since 2020, the payments sector’s sports sponsorship landscape has seen steady, year-on-year growth in both sponsorship value and deal volume. Analysis by Sport: Soccer dominates payments sector sponsorships by value and deal volume, while US College Sport and Multi-Sport...
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Sector Analysis
Post Event Analysis: Winter X Games 2026
An analysis of the recent 2026 Winter X Games, including a look at its sponsorship portfolio, broadcasters, attendance and ticketing. Key Broadcaster: ESPN broadcast and owned the X Games from 1997–2022 before selling a majority stake to MSP Sports Capital while remaining a partner, as Aspen X Games viewership saw a surge in 2026, especially among youth, largely driven by expanded streaming distribution. Largest Sponsorship Deal: Jeep is the top sponsor of the 2026 Winter X Games with an estimated...
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Sector Analysis
The Business of the Olympic Winter Games 2026
Why Does the Olympic Winter Games 2026 Matter for Your Business? The Olympic Winter Games remain one of the world’s most commercially significant sporting events, bringing together global media rights, sponsorship investments, audience engagement, tourism impact, and large-scale event infrastructure. This report provides a comprehensive business analysis of the Olympic Winter Games 2026 in Milano-Cortina, covering broadcast rights, sponsorship portfolios, ticketing, social media performance, National Olympic Committee (NOC) commercial activity, and hosting economics. You can use this report to: Understand...
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Sector Analysis
Sponsorship Sector Report: Tourist Boards 2026
Global Tourist Boards Sponsorship Trends Across Sports and Tourism Marketing GlobalData’s Tourist Boards Sports Sponsorship report provides detailed insight into the global tourist boards sector and its growing influence within the sports sponsorship industry. The report examines sponsorship activity across major sports, leading tourist board brands, regional investment trends, sponsorship deal values, and strategic positioning within the global tourism market. Tourist-board sports sponsorship rebounded strongly after 2021, reaching $528.9 million in 2025 despite slightly lower deal volume. Tourist boards are...
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