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Thematic Analysis
Sports Viewership - Thematic Intelligence
Sports Viewership Thematic Overview In recent decades, sports has become very popular owing to its fans and viewers. This widespread popularity has turned sports into a lucrative business opportunity. For years, viewers have been inadvertently driving up investments in sports, with brands and companies realizing that there was money to be made in this business. Hence, many major sports leagues and teams are now trying to win over new fans across the globe by broadening the appeal of sports. They...
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Thematic Analysis
Cloud Computing in Sport - Thematic Intelligence
Cloud Computing in Sport Thematic Overview Cloud computing is a crucial technology for the sports sector. It has use cases across the industry, including fan engagement, sports betting, broadcasting, player safety, and performance analysis. It can be an enabling technology for AI and data analysis or used to increase performance and operational efficiency. In terms of sports betting, cloud computing enables the provision of data needed for in-play betting, one of the fastest-growing sections of the betting industry. Furthermore, it...
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Thematic Analysis
Social Responsibility Trends in Sport - Thematic Intelligence
Social Responsibility Trends in Sport Report Overview The sports industry is both a driver and reflector of societal thinking. Athlete activism makes headlines and brands align themselves with social movements to tap into a younger consumer base. Giving more exposure to underrepresented sporting areas—such as women in sport and minority groups—and addressing social issues means that sport has a significant role to play in the development of social causes. Social Responsibility trends in sport thematic report analyzes the impact of...
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Sector Analysis
ICC Women's T20 World Cup 2023 - Post Event Analysis
ICC Women’s T20 World Cup 2023 Event Analysis Report Overview The Women’s T20 World Cup has lucrative broadcast deals across the globe, with many deals within the general ICC broadcasting packages. Similarly, most Women’s T20 World Cup sponsorships are included in general ICC deals. 24 broadcast deals were struck for media rights to show the Women’s T20 World Cup across the globe. Facebook Watch acquired the rights to broadcast the event across the Indian subcontinent. The most common deal length...
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Sector Analysis
Super Bowl 2023 - Event Analysis
Super Bowl 2023 Event Analysis Report Overview The Super Bowl has lucrative broadcast deals across the globe, many of which are included within NFL broadcasting packages. Similarly, most Super Bowl sponsorships are included with NFL deals as well. 69 broadcast deals were struck for media rights to show the Super Bowl 2023 across the world. The most common deal length that brands have agreed with the Super Bowl is for one or two years. The Super Bowl 2023 analysis report...
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Thematic Analysis
Strategic Partnerships in Sport - Thematic Intelligence
Strategic Partnerships in Sports Report Overview Partnerships are an essential part of sport. While partnerships within teams and between players are often significant, agreements struck between brands and athletes, or between leagues and broadcasters, are more important due to the significant financial incentives present in the current sporting world. A type of partnership that could potentially be evolving is the relationship between organizations and broadcasters, which was highlighted through FIFA’s introduction of a new streaming service, FIFA+. The introduction of...
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Thematic Analysis
Social Responsibility Trends by Sector - Thematic Intelligence
Social Responsibility Trends Thematic Report Overview The world demographics is likely to be influenced by several factors, for instance, Africa’s bulging youth population, continued global economic inequality, and aging populations will shape world demographics in 2030. This could be attributed to the high fertility rates and decreasing infant mortality rates in the country. There were many social issues coming under the spotlight in 2022 creating pressure on companies to act on social responsibility, which looks at a company’s engagement with...
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Sector Analysis
UEFA European Football Championship (Euro 2020) - Post Event Analysis
This report takes a closer look at the completed European Championships from 2021, after a 12 month delay. As well as looking at the impact COVID-19 had on the event, the report also looks at the attendance figures, ticket sales revenue, sponsorship and media rights landscape throughout the four weeks of competition.
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Sector Analysis
Business of the Copa America 2021 - Property Profile, Sponsorship and Media Landscape
This report takes a closer look at continental soccer competition which this year took place in Brazil after a chaotic few weeks in the build up to the tournament, when lost its two initial host countries. The report looks at the business of the tournament, specifically the sponsorship and media landscapes of the Copa America, with a further break down of the player power, the impact of COVID-19 and estimated ticket losses.
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Sector Analysis
Ireland Sports Broadcasting Media (Television and Telecommunications) Landscape
The Ireland Media Landscape Report provides an overview of the television and telecommunications market in relation to sports broadcasting in Ireland today, with top-level data and detailed forecasts of key indicators up to 2025. The report analyses the television, mobile handset and residential fixed-line broadband sectors, as well as a review of major sports media rights.
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