Social Responsibility Trends in Sport – Thematic Intelligence
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Social Responsibility Trends in Sport Report Overview
The sports industry is both a driver and reflector of societal thinking. Athlete activism makes headlines and brands align themselves with social movements to tap into a younger consumer base. Giving more exposure to underrepresented sporting areas—such as women in sport and minority groups—and addressing social issues means that sport has a significant role to play in the development of social causes.
Social Responsibility trends in sport thematic report analyzes the impact of social responsibility pressures on the Sport sector.
Major Hiring Themes | · Community Impact
· Health and Safety · Charitable Donations · Diversity and Inclusion · Product Quality and Safety |
Major Countries | · The US
· The UK · India · Canada · Others |
Major Companies | · IOC
· NBA · NFL · UCI · FIFA · FIA · NHL |
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Social Responsibility Trends in Sport - Major Hiring Themes
Some of the major hiring themes in the Social Responsibility trends in sport are community impact, health and safety, charitable donations, diversity and inclusion, and product quality and safety. Community impact was the leading hiring theme in the social responsibility trends in sports.
Social Responsibility Trends in Sport, Major Hiring Themes
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Social Responsibility Trends in Sport - Major Hiring Countries
The US, the UK, India, Canada, and others are the major hiring countries in the Social Responsibility trends in sports theme. The US is hiring the most for ‘social’ roles in sports followed by the UK.
Social Responsibility Trends in Sport, Major Hiring Countries
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Pressing Social Themes in Sport in The Next 12 To 24 Months
Racial & gender discrimination and human rights are expected to have high impact on social performance in the sports sector.
Popular sports with a large global fanbase have a responsibility to talk about racism and discrimination, not just in sport but in wider society. International leagues hold a significant amount of financial and political power. Soccer, with its global reach, has very publicly dealt with issues of racism. A Sky Data Poll from Sky Sports found that more than 85% of soccer fans had witnessed a racist incident during a UK soccer match.
Millennials and Gen-Z as target markets for sports companies are more value-driven than their predecessors. They see right through companies and states looking to whitewash human rights abuses by investing in sports. This is even more poignant following a year of intense uncertainty caused by a pandemic, significant political instability, and severe climate events. Political and social issues are likely to continue to take center stage. Sports companies can tap into the younger market by visibly aligning themselves with the values of their younger fans.
Major Companies in Social Responsibility Trends in Sports Theme
Some of the major companies in the sports sector involved in the social responsibility theme are IOC, NBA, NFL, UCI, FIFA, FIA, and NHL.
The IOC’s Strategic Framework on Human Rights was approved by the organization in September 2022 and will form the basis for decisions regarding the safety of sport, athlete representation and the delivery of the Olympic Games. Also under the protection of the policy are the workforce of the IOC as well as federations, organizing committees and workers in the supply and value chains including contractors and factory workers providing services to the IOC.
The NFL foundation is a non-profit organization that promotes wellness amongst youngsters around America. To date, the initiative has created 45 programs around the country for young kids to participate in, as well as building 416 football fields and impacting millions of youths in communities across the country. The initiative also promotes proper health & safety, character training and promoting upcoming youngsters and their philanthropic efforts to help underserved communities.
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GlobalData’s thematic scorecard for the sporting federations sector
Our thematic scorecard ranks companies within a sector based on overall leadership in the 10 themes that matter most to their industry, generating a leading indicator of future performance.
To know more about the sector scorecard, download a free report sample
Scope
This report provides an overview of world’s demographics in 2030. It focuses on the assessment of impact of social responsibility pressures on the Sport sector.
Key Highlights
2022 saw many social issues coming under the spotlight, including global unemployment at 6.2%, gender inequality, 345 million people faced
acute food insecurity in 2022, and children being unfairly impacted by conflict, among others.
Reasons to Buy
Africa’s bulging youth population continued global economic inequality, and aging populations will shape world demographics in 2030. 2022 saw many social issues coming under the spotlight, with growing pressure on companies to act on social responsibility, which looks at a company’s engagement with its workers, customers, suppliers, and the local community. CEOs that are too slow to improve their company’s approach to sustainability will see an exodus of customers and a drop in profits far sooner than they ever imagined. Companies who invest in the right themes become success stories; those who miss the big themes end up as failures. ESG is one of the most important themes for 2023.
Columbus Blue Jackets
Sky Sports
NBA
Morning consult
NBC
NHL
MLB
IPC
IOC
UEFA
FIA
PGA Tour
UCI
MLS
ICC
NFL
FEI
ITTF
FIVB
FIBA
FIS
World Rugby
ITF
World Athletics
World Rowing
FINA
FIG
Table of Contents
Frequently asked questions
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Which are the major hiring themes in the social responsibility trends in sport?
Some of the major hiring themes in the social responsibility trends in sport are community impact, health and safety, charitable donations, diversity and inclusion, and product quality and safety.
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Which was the leading hiring theme in the social responsibility trends in sport?
Community impact was the leading hiring theme in the social responsibility trends in sports in 2022.
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Which are the major hiring countries in the Social Responsibility trends in sport theme?
The US, the UK, India, Canada, and others are the major hiring countries in the Social Responsibility trends in sports theme.
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Which is the leading country hiring the most Social Responsibility roles?
The US is hiring the most for ‘social’ roles in sport.
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Which are the leading companies in the Social Responsibility trends in sports theme
Some of the major companies in the Social Responsibility trends in sports theme are IOC, NBA, NFL, UCI, FIFA, FIA, and NHL.
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