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Company Insights
Amazon Web Services Sports Sponsorship Strategy and the Impact of COVID-19
Detailed profile of AWS's sport sponsorship strategy, including a look at the impact COVID-19 may have on that strategy
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Company Insights
Omega’s Sports Sponsorship Strategy and the Impact of COVID-19
Detailed profile of Omega's sport sponsorship strategy, including a look at the impact COVID-19 may have on that strategy
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Company Insights
Winter Olympics (Beijing Winter Olympic) - Post Event Analysis
The 2022 Winter Olympics took place in Beijing over a two-and-a-half-week period at the start of February. It was the second IOC event to take place during the pandemic following the delayed Summer Games in Tokyo. Traditionally the Winter Olympics tends to be a more low-key affair in terms of event impact and popularity, with fewer events, athletes, and medals up for grabs. Added to this the specific conditions that are required for a nation to thrive in winter sports,...
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Sector Analysis
North and South America Esports Business - Property Profile, Sponsorship and Media Landscape
The United States and Brazil rank as the two big Esports nations across the Americas but growing infrastructure and tech capabilities are helping grow its presence across Latin America. The US still however trails Asian and European teams in terms of professional gaming success on the global level. The line between Esports and traditional sports is continuously becoming more blurred as the sport looks to kick on and grow its fan base. There will be a wider hope across Esports...
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Sector Analysis
Players Championship (PGA Golf Tournament) - Property Profile, Sponsorship and Media Landscape
Detailed insight into the PGA Tour competition that ranks as one of, if not, the most prestigious event outside the majors in golf. The report takes a closer look at the commercial landscape of the annual even.
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Sector Analysis
Indian Premier League (IPL) and Impact of COVID-19 - Post Event Analysis
Detailed overview of the biggest and most watched cricket tournament in the world. Looks into how the 2020 competition had to alter its preparations after COVID-19 and how these changes ultimately affected the event's revenues.
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Sector Analysis
Australian Open (Tennis Grand Slam) 2021 - Property Profile, Sponsorship and Media Landscape
Detailed report looking over the first tennis Grand Slam event of the year in Australia. The report takes a closer look at the sponsorship and media landscape of the tournament and the effect COVID-19 has on its preparations.
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Sector Analysis
Commercial Development of Women’s Sport - Athlete Landscape
An analysis into the changing commercial landscape of women's sport with a specific focus on athlete brand partnerships
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Company Insights
Super Bowl LV, 2022 - Pre Event Analysis
The Super Bowl is far more than just a single American Football game, with a typical domestic TV audience between 90 and 100 million viewers, combined with the millions watching globally, it is described as the biggest sporting event on the planet. As such, the Super Bowl is a piece of entertainment, which fully buys into the heavy commercialisation associated with the United States, with huge stages, productions and prices. For many, watching the Super Bowl goes beyond Football and...
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Sector Analysis
Business of the America's Cup - Property Profile, Sponsorship and Media Landscape
Detailed report taking a closer look at the commercial landscape of the premier international sailing competition. The report takes a closer look at the sponsorship and media landscape of the competition and the effect COVID-19 has on its preparations.
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