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Sector Analysis
Sponsorship Sector Report - Automotive EMEA 2025
This report provides an overview of the automotive sector across the EMEA region. It explores all the main active brands in the sector as well as details the movement in the sector over the last few years in the sports sponsorship industry. Changing Landscape: Automotive brands’ sports sponsorship investment has seen an overall decline since 2020, mainly due to rising car prices and shifting consumer preferences toward older vehicles, reducing demand and sponsorship impact. Leading Sport: Soccer dominates automotive sponsorship...
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Product Insights
The Business of Major European Soccer Front-of-Shirt Markets 2025-26
Understand the Business of Front-of-Shirt Sponsorship in European Soccer Front-of-shirt sponsorship remains one of the most valuable commercial assets in European soccer. This report provides a deep dive into the highest divisions across ten major European leagues, analysing the evolving sponsorship landscape at both domestic and continental levels. From leading brands to dominant leagues, it highlights where the money is flowing and how partnerships are shaping the business of the sport. Report Value Proposition – Why This Matters for You...
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Product Insights
The Business of Major European Soccer Kit Supplier Markets 2025-26
Understand the Business of Soccer Kit Supplier Markets Kit sponsorship and supplier deals are a core revenue stream in European soccer, shaping both club finances and brand visibility. This report provides a deep dive into the kit supplier landscape across ten major European leagues. It highlights how brands compete at both domestic and continental levels. Moreover, it offers a clear view of how the market has evolved since the 2020/21 season, helping you track long-term trends. Report Value Proposition –...
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Thematic Analysis
FDI Trends in the Middle East (2025)
Following a period of significant Foreign Direct Investment (FDI) growth from 2019 to 2023, the inflow of FDI into the Middle East (ME) has slowed down due to risk premiums affecting investor confidence. Capital market reforms, eased equity caps, and limited FDI screening adopted by the likes of Saudi Arabia and the UAE have made material differences to making nations more compatible with global markets. Still, FDI projects opened in the ME region declined by 10.6% YoY in 2024, according...
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Product Insights
The Business of Women's Super League (WSL) 2025/26
The "Business of Women's Super League (WSL) 2025/26" report is part of the GlobalData's 'Business of' series of sport competition profiles. The report takes a deep dive into the soccer league in England. The report explores the broadcast rights linked to the competition and its participating teams. Specifically, it looks at the main media and sponsorship rights for the league, as well as the kit supplier, front-of-shirt, and sleeve sponsorship partnerships across all 12 competing teams. The report also looks...
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Product Insights
The Business of Ligue 1 2025/26
The "Business of Ligue 1 2025" report is part of the GlobalData's 'Business of' series of sport competition profiles. The report takes a deep dive into the soccer league in France. The report explores the broadcast rights linked to the competition and its participating teams. Specifically, it looks at the main media and sponsorship rights for the league, as well as the kit supplier, front-of-shirt, and sleeve sponsorship partnerships across all 18 competing teams. The report also looks at the...
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Sector Analysis
Sponsorship Sector Report - Alcoholic Beverages - APAC 2025
This report provides an overview of the alcoholic beverages sector across the APAC region globally. It explores all the main active brands in the sector as well as details the movement in the sector over the last few years in the sports sponsorship industry. Australian Football accounts for the largest share of annual sponsorship revenue in the region. Although soccer comprises the largest number of sponsorship agreements by deal volume, it contributes only $12.89 million to the region’s estimated sponsorship...
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Sector Analysis
Sponsorship Sector Report - Technology, Media, and Telecom - APAC 2025
This report provides an overview of the technology, media & telecom sector across the APAC region globally. It explores all the main active brands in the sector as well as details the movement in the sector over the last few years in the sports sponsorship industry. Soccer leads in both annual sponsorship revenue and deal volume across the region. Soccer deals account for roughly 47% of regional deal volume; soccer is the most popular sport in APAC, and many clubs-including...
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Thematic Analysis
FDI Trends in APAC (2025)
Overall, the Asia-Pacific (APAC) region experienced significant growth in inward Foreign Direct Investment (FDI) for 2024. This growth was primarily focused on sectors such as renewables, communications/media, and electronics, with the United States, United Kingdom, and France identified as major investors. In 2025, increasing trade barriers and geopolitical tensions are altering the landscape of APAC FDI. While protectionist measures and security-driven screening are redirecting some investments, such as semiconductors from Taiwan, towards the United States, resilient markets like India and...
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Analyst Opinions
Post Event Analysis - Women's Rugby World Cup 2025
An analysis of the recent 2025 Women's Rugby World Cup, including a look at its sponsorship portfolio, broadcasters, attendance and ticketing. The 2025 Women’s Rugby World Cup was the most watched Women’s Rugby Union tournament ever. ​A record peak audience of 5.8 million watched England’s victory over Canada in the final on Saturday, 27 September, across both TV and streaming.​ In France, commercial network TF1 drew 1.62 million for the final, while the third-place playoff between France and New Zealand...
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