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Product Insights
Business of Major League Baseball (MLB): Property Profile, Sponsorship and Media Landscape
The "Business of MLB 2025" report is part of the GlobalData's 'Business of' series of sport competition profiles. The report takes a deep dive into the premier competition for baseball in North America. The report explores the biggest rights across the league, specifically looking at the main media and sponsorship rights attached to MLB, as well the main sponsorship rights and annual values of the 30 competing teams. The report also looks at market viewership, profiles individual teams and offers...
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Product Insights
Business of Major League Soccer 2025: Property Profile, Sponsorship and Media Landscape
The "Business of MLS 2025" report is part of the GlobalData's 'Business of' series of sport competition profiles. The report takes a deep dive into the premier competition for domestic soccer in United States and Canada. The report explores the biggest rights across the league, specifically looking at the main media and sponsorship rights attached to the MLS, as well the main sponsorship rights and annual values of the 30 competing teams. The report also looks at market viewership, profiles...
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Product Insights
Business of the Golf Majors 2025: Property Profile, Sponsorship and Media Landscape
The "Business of Men's Golf Majors 2025" report is part of the GlobalData's 'Business of' series of sport competition profiles. The report takes a deep dive into the premier events in golf, known as the majors. The report explores the biggest rights across the four majors, specifically looking at the main media and sponsorship rights attached to the competitions with comparative analysis. The report also looks at market viewership, additional revenue, and offers social media following comparison against other sports...
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Product Insights
Business of the National Women's Soccer League (NWSL) 2025: Property Profile, Sponsorship and Media Landscape
The "Business of the NWSL 2025" report is part of the GlobalData's 'Business of' series of sport competition profiles. The report takes a deep dive into the premier competition for women's domestic soccer in the United States. The report explores the biggest rights across the league, specifically looking at the main media and sponsorship rights attached to the NWSL, as well the main sponsorship rights and annual values of the 14 competing teams. The report also looks at market viewership,...
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Thematic Analysis
Geopolitics in Sport: Strategic Intelligence
An analysis of the geopolitics in sport sector provides a detailed, et easy to follow overview of the geopolitics in sport sector. Dating back to the Second World War, professional sports have always been affected by geopolitical events. Every aspect of the sports business can be influenced by political situations, with Russia’s invasion of Ukraine in 2022 serving as a prime example. More recently, India and Pakistan have been on the brink of war after India launched airstrikes on Pakistan...
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Analyst Opinions
Agentic AI: Sector Impact and Innovations
As AI agents move from proof-of-concept to large-scale deployments, they are showing significant potential to improve operational efficiency, decision-making, and personalization. Emerging vendors like Hippocratic AI (healthcare), Boosted.AI (financial services), Agentech (financial services), FleetWorks (transportation, infrastructure, and logistics), Harvey (legal and compliance), and Pando (transportation, infrastructure, and logistics) are at the forefront of this transformation. Their tools, which integrate advanced reasoning frameworks, multi-agent collaboration models, and intelligent retrieval techniques, are creating scalable and adaptable AI systems that cater to sector-specific...
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Sector Analysis
Canada Sports Broadcasting Media (Television and Telecommunications) Market Landscape
The Canada Media Landscape Report provides an overview of the television, SVOD and telecommunications market in relation to sports broadcasting in Canada today, with top-level data and detailed forecasts of key indicators up to 2029. The report analyses the television, mobile handset and residential fixed-line broadband sectors, as well as a review of major sports media rights.
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Sector Analysis
Japan Sports Broadcasting Media (Television and Telecommunications) Market Landscape
The Japan Media Landscape Report provides an overview of the television, SVOD and telecommunications market in relation to sports broadcasting in Japan today, with top-level data and detailed forecasts of key indicators up to 2029. The report analyses the television, mobile handset and residential fixed-line broadband sectors, as well as a review of major sports media rights.
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Sector Analysis
The Masters 2025: Post Event Analysis
An analysis of the recent 2025 Masters Tournament, including a look at its sponsorship portfolio, broadcasters, attendance and ticketing. The final round of the 2025 Masters on Sunday 13th April emerged as the most-watched final round of the tournament since 2018 on CBS. CBS announced that the final round averaged over 12.7 million viewers, marking a 33% increase from the final round in 2024, and viewership peaked at 19.543 million. In the United States, the viewership records were particularly noteworthy...
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Sector Analysis
Post Event Analysis: Six Nations 2025
An analysis of the recent 2025 Six Nations, including a look at its sponsorship portfolio, broadcasters, ticketing and prize money. 32 broadcast deals were secured for the media rights to air the 2025 Six Nations globally. • Across the UK, the media rights agreement involved ITV showing home matches of England, Ireland, Italy and France, with the BBC airing the home matches of Scotland and Wales. • ITV reported the opening game of the championship between France and Wales achieved...
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