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Thematic Analysis
NewCircular Economy – Thematic Intelligence
In the traditional linear economy, businesses typically follow a take, make, use, and dispose path, with minimal regard for the resources used and the environmental consequences. However, public pressure to mitigate climate change, combat biodiversity loss, and preserve scarce resources is rising. The circular economy seeks to eliminate waste and pollution, keep products and materials in use, and regenerate natural systems.
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Thematic Analysis
NewDeep Dive into the 2024 US Elections – Thematic Intelligence
In the most anticipated political event of the year, the US presidential elections will see two generally unpopular candidates—Joe Biden and Donald Trump—battle for America’s vote. Election coverage has largely focused on each candidate’s unfavorable traits and left little room to discuss the implications should they win. Given the inevitability of change, businesses must understand the domestic and foreign implications of the November elections and start strategic planning now.
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Thematic Analysis
NewGlobalData’s AI Governance Framework – Thematic Intelligence
GlobalData’s AI governance framework, shown below, helps senior executives identify all potential risks posed by AI systems and provides a checklist of questions to ask tech vendors during the procurement process to ensure they implement AI responsibly.
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Company Insights
NewDecoding Enel S.p.A. YouTube Advertising Strategy in Q1 2024​
The report on Enel S.p.A's advertising strategies on YouTube during the first quarter of 2024, focuses on key products such as Enel Formidable Photovoltaic and Enel Formidable Mobility. It analyzes the core themes, messaging strategies, and product benefits portrayed in these advertisements, highlighting elements such as Renewable Energy, Energy Storage, Solar Park and Energy Production. Moreover, the report examines the overarching themes of Innovation, Community Engagement, Social Responsibility, Environmental Impact and Clean Energy infused into these campaigns. By synthesizing these...
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Company Insights
NewDecoding Microsoft’s YouTube Advertising Strategy in Q1 2024
The report on Microsoft's advertising strategies on YouTube during the first quarter of 2024, focuses on key products such as Microsoft Copilot and its integration with post meeting recaps and PowerPoint presentations, followed by collaboration between Microsoft Azure Quantum and PNNL. It analyzes the core themes, messaging strategies, and product benefits portrayed in these advertisements, highlighting elements such as AI Integration, Time Management, Personalization and Collaboration. Moreover, the report examines the overarching themes of Innovation, Efficiency, Sustainability and Empowerment infused...
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Company Insights
NewDecoding Oreo’s YouTube Advertising Strategy in Q1 2024
The report on Oreo's advertising strategies on YouTube during the first quarter of 2024, focuses on key products such as Oreo Pacman, Oreo Pokemon, and Oreo Enrobed White. It analyzes the core themes, messaging strategies, and product benefits portrayed in these advertisements, highlighting elements such as Twist on it, Visual Appeal and Sensory Experience. Moreover, the report examines the overarching themes of Playful Tone, Humor and Engaging Characters infused into these campaigns. By synthesizing these insights, the report aims to...
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Company Insights
NewManulife Financial Corp. (Manulife) – Digital Transformation Strategies
Manulife offers insurance products and financial services. It operates under the Manulife brand across Canada, Europe, and Asia, and under the John Hancock brand in the US. The company’s reporting segments are Asia, Canada, US, Global Wealth and Asset Management (Global WAM), and Corporate and Other. The Asia reporting segment offers insurance products and insurance-based wealth accumulation products across Asia. The Canada reporting segment offers insurance products, banking services and insurance-based wealth accumulation products in Canda. It also runs a...
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Company Insights
NewAvis Budget Group (Avis) – Digital Transformation Strategies
Avis offers car sharing as well as car and truck rental services to customers across the world. The company conducts its operations under several brand names, including Avis, Zipcar, and Budget, among others. Avis licenses the use of its brand trademarks to licensees in countries in which it does not operate directly. Avis and its licensees operate in about 180 countries. Avis has two reportable business segments: the Americas and international. The Americas business segment primarily comprises vehicle rental operations...
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Company Insights
NewUnilever – Digital Transformation Strategies
Unilever is a manufacturer and supplier of fast-moving consumer goods. The company's product portfolio comprises food, beauty, personal care, beverages, home care, vitamins, minerals, and supplements. Some of its well-known brands are: Bango, Ben & Jerry’s, Hellmann’s, Knorr, Magnum, The Vegetarian Butcher, Wall’s, Axe, Dove, Lifebuoy, Lux, Rexona, Sunsilk, Vaseline, Cif, Comfort, Domestos, Omo, Seventh Generation, Equilibra, Liquid I.V., Olly, Onnit, and SmartyPants, among others. It sells products to brick-and-mortar store partners, small family-owned shops, online retailers, and value retailers....
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Company Insights
NewDecoding Procter & Gamble’s YouTube Advertisement Strategy in Q1 2024
The report on Procter & Gamble's advertising strategies on YouTube during the first quarter of 2024, focus on key products such as Fairy Maxx and Puffs Plus. It analyzes the core themes, messaging strategies, and product benefits portrayed in these advertisements, highlighting elements such as Convenience, Efforless Cleaning, Comfort and Relief benefits. Moreover, the report examines the overarching themes of comfort, quality and sustainability infused into these campaigns. By synthesizing these insights, the report aims to provide a nuanced understanding...