-
Company Insights
NewDecoding Enel S.p.A. YouTube Advertising Strategy in Q1 2024​
The report on Enel S.p.A's advertising strategies on YouTube during the first quarter of 2024, focuses on key products such as Enel Formidable Photovoltaic and Enel Formidable Mobility. It analyzes the core themes, messaging strategies, and product benefits portrayed in these advertisements, highlighting elements such as Renewable Energy, Energy Storage, Solar Park and Energy Production. Moreover, the report examines the overarching themes of Innovation, Community Engagement, Social Responsibility, Environmental Impact and Clean Energy infused into these campaigns. By synthesizing these...
-
Thematic Analysis
NewGlobalData’s AI Governance Framework – Thematic Intelligence
GlobalData’s AI governance framework, shown below, helps senior executives identify all potential risks posed by AI systems and provides a checklist of questions to ask tech vendors during the procurement process to ensure they implement AI responsibly.
-
Company Insights
NewDecoding Microsoft’s YouTube Advertising Strategy in Q1 2024
The report on Microsoft's advertising strategies on YouTube during the first quarter of 2024, focuses on key products such as Microsoft Copilot and its integration with post meeting recaps and PowerPoint presentations, followed by collaboration between Microsoft Azure Quantum and PNNL. It analyzes the core themes, messaging strategies, and product benefits portrayed in these advertisements, highlighting elements such as AI Integration, Time Management, Personalization and Collaboration. Moreover, the report examines the overarching themes of Innovation, Efficiency, Sustainability and Empowerment infused...
-
Sector Analysis
NewEnterprise Communications and Collaboration Market Size, Trends, Drivers and Challenges, Vendor Landscape, Opportunities and Forecast to 2027
Communications and Collaboration Market Overview The global communications and collaboration market size was pegged at more than $280 billion in 2022. The market is expected to grow at a CAGR of more than 6% during the forecast period (2022-2027). The rapid adoption of remote working among enterprises demands efficient C&C to facilitate working in groups and holding real-time meetings remotely among team members. Growing adoption of unified and cloud-based C&C solutions, and the use of new technologies like AI, and...
-
Company Insights
NewMitsubishi Chemical Group Corporation – Digital Transformation Strategies
Mitsubishi Chemical Group Corp (Mitsubishi Chemical), formerly Mitsubishi Chemical Holdings Corp, manufactures chemicals and specialty materials. Its products include industrial chemicals, basic petrochemicals, solvents, acrylonitrile & related products, film & sheet, molded products & components, synthetic paper, composite materials, battery materials, display materials, recording materials, imaging materials, semiconductor materials, acrylic fiber, acetate fiber, composite fiber, food ingredients, pharmaceuticals, commodity polymers, engineering plastics, high-performance polymers & raw materials, curable materials, carbon materials, industrial gases and water treatment materials. The company serves...
-
Company Insights
NewDecoding Oreo’s YouTube Advertising Strategy in Q1 2024
The report on Oreo's advertising strategies on YouTube during the first quarter of 2024, focuses on key products such as Oreo Pacman, Oreo Pokemon, and Oreo Enrobed White. It analyzes the core themes, messaging strategies, and product benefits portrayed in these advertisements, highlighting elements such as Twist on it, Visual Appeal and Sensory Experience. Moreover, the report examines the overarching themes of Playful Tone, Humor and Engaging Characters infused into these campaigns. By synthesizing these insights, the report aims to...
-
Company Insights
NewManulife Financial Corp. (Manulife) – Digital Transformation Strategies
Manulife Digital Transformation Strategies Overview Manulife Financial Corp. (Manulife) has been focusing on using AI, cloud, healthtech, e-commerce, big data, data center, healthtech, future of work, mobile, and insurtech to digitally transform its operations. The annual ICT spending of Manulife was estimated at $535.1 million for 2023. A major share of this spending is earmarked for acquiring software, network and communications, and hardware from vendors. Manulife Financial Corporation (Manulife) offers insurance products and financial services. It operates under the Manulife...
-
Company Insights
NewUnilever – Digital Transformation Strategies
Unilever Digital Transformation Strategies Report Overview Unilever has been focusing on using artificial intelligence, cloud-based mobile applications, big data, and blockchain to digitally transform its operations. The annual ICT spending of Unilever was estimated at $990.3 million for 2023. A major share of this spending is earmarked for acquiring software, hardware, and ICT services from vendors. Unilever is a manufacturer and supplier of fast-moving consumer goods. The company's product portfolio comprises food, beauty, personal care, beverages, home care, vitamins, minerals,...
-
Company Insights
NewAvis Budget Group (Avis) – Digital Transformation Strategies
Avis Digital Transformation Strategies Overview Avis Budget Group (Avis) has been focusing on using AI and machine learning, big data, cloud, connected car technology, Internet of Things (IoT), electric vehicles, autonomous vehicles, the future of work, and e-commerce to digitally transform its operations. The annual ICT spending of Avis was estimated at $450.2 million for 2023. A major share of this spending is earmarked for acquiring software, network and communications, and hardware from vendors. Avis offers car sharing as well...
-
Company Insights
NewDecoding Procter & Gamble’s YouTube Advertisement Strategy in Q1 2024
The report on Procter & Gamble's advertising strategies on YouTube during the first quarter of 2024, focus on key products such as Fairy Maxx and Puffs Plus. It analyzes the core themes, messaging strategies, and product benefits portrayed in these advertisements, highlighting elements such as Convenience, Efforless Cleaning, Comfort and Relief benefits. Moreover, the report examines the overarching themes of comfort, quality and sustainability infused into these campaigns. By synthesizing these insights, the report aims to provide a nuanced understanding...