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Consumer Insights
UK and Ireland Destination Tourism Market Insight and Trends, Tourist Profiles, Challenges and Opportunities, 2026
Why Does the UK and Ireland Tourism Market Matter for Your Business? The UK and Ireland remain among the world’s most established tourism destinations, attracting millions of international travelers through strong cultural appeal, historical attractions, leisure tourism, and evolving travel experiences. This report provides an in-depth analysis of the UK and Ireland tourism market, including destination trends, traveler segmentation, tourism infrastructure, source markets, risks, opportunities, and future growth forecasts through 2027. You can use this report to: Understand tourism growth...
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Case Studies
Museums in Tourism: Case Study, 2026
Why Does Museum Tourism Matter? Museum tourism is gaining increasing attention as travelers seek cultural, educational, and experience-led activities. Museums are becoming an important part of tourism ecosystems, creating opportunities for destinations, travel companies, tourism bodies, and governments. GlobalData’s Museums in Tourism Case Study explores the concept of museum tourism and examines its development, challenges, opportunities, and key trends across global markets. The case study helps businesses and tourism stakeholders understand the factors driving interest in museum tourism, consumer motivations,...
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Thematic Analysis
Wearable Tech in Travel and Tourism: Strategic Intelligence
This report analyzes the key theme of wearable tech in the travel and tourism sector. Wearable tech is taking on greater importance as travel companies look to enhance efficnecy and consumer expeeinces along the traveling journey. This report provides an insight into key trends, challenges, and recommendations, as well as providing concrete case studies to help the reader see examples of wearable tech in action. This report takes an in-depth look at the theme of wearable tech and the impact...
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Thematic Analysis
Experience Economy in Travel and Tourism: Strategic Intelligence
Understand the Rise of the Experience Economy in Travel and Tourism The travel and tourism industry is increasingly shifting toward experience-led offerings as companies compete to deliver memorable, personalized, and immersive customer journeys. This report provides in-depth analysis of the experience economy theme within travel and tourism, examining the trends, strategies, challenges, and consumer behaviors shaping modern travel experiences. It also explores how hotels, airlines, cruise operators, and destinations are adapting to rising consumer demand for premium, culture-driven, and socially...
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Thematic Analysis
Personalization in Travel and Tourism: Strategic Intelligence
This report analyzes the key theme of personalization in the travel and tourism sector. Personalization is taking on greater importance as travel companies look to build customer loyalty and improve customer experience. This report provides an insight into key trends, challenges, and recommendations, as well as providing concrete case studies to help the reader see examples of personalization in action. This report takes an in-depth look at the theme of personalization and the impact it has on the travel and...
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Consumer Insights
Poland Source Tourism Insight by Domestic and Outbound Tourism, Key Destinations and Tourist Profiles, 2026 Update
GlobalData’s Tourism Source Market Insight: Poland report provides a thorough insight into the Poland's domestic and outbound tourism market. The report looks at the profiles of Polish tourists and summarizes the key reasons why they travel. The report offers an in-depth analysis of traveler flows, spending patterns, main destination markets and current and future opportunities for tourism businesses seeking to tap into Poland's outbound travel market.
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Consumer Insights
Mexico Source Tourism Insight by Domestic and Outbound Tourism, Key Destinations and Tourist Profiles, 2026 Update
GlobalData’s Tourism Source Market Insight: Spain's report provides a thorough insight into the Mexico's domestic and outbound tourism market. The report looks at the profiles of Mexican tourists and summarizes the key reasons that they travel. The report offers an in-depth analysis of traveler flows, spending patterns, main destination markets and current and future opportunities for tourism businesses seeking to tap into Mexico's outbound travel market.
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Sector Analysis
ASEAN Destination Tourism Trends Insight by Type, Source Markets, Foreign Direct Investment and Future Opportunities, 2026 Update
Analysis of destination markets, infrastructure, and attractions, as well as risks and opportunities in the ASEAN region. This report explores the types of travelers that visit the region as well as a SWOT analysis.
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Consumer Insights
Source Market Insight: Spain (2026)
GlobalData’s Tourism Source Market Insight: Spain's report provides a thorough insight into the Spain's domestic and outbound tourism market. The report looks at the profiles of Spanish tourists and summarizes the key reasons that they travel. The report offers an in-depth analysis of traveler flows, spending patterns, main destination markets and current and future opportunities for tourism businesses seeking to tap into Spain's outbound travel market.
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Case Studies
Rail Tourism: Case Study, 2026
Understand the Rise of Rail Tourism Rail tourism is gaining momentum as travelers seek slower, more immersive, and experience-led journeys. This case study explores the growing interest in rail tourism, examining how travel industry players, tourism bodies, and governments are supporting the category’s expansion. It highlights the evolving role of rail travel in tourism, changing traveler expectations, and the broader opportunities emerging across global markets. Report Value Proposition – Why This Matters for You Rail tourism is becoming an increasingly...
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