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Consumer Insights
TrendSights Analysis: Personalization – Providing a superior and more unique fit for specific consumer segments
"TrendSights Analysis: Personalization", is part of GlobalData's TrendSights series and explores how brands can provide a superior and more unique fit for specific consumer segments. Personalization is an essential attribute to consider for brands seeking to target today's individualistic consumers. More specialized and differentiated products are being introduced in order to optimally cater for different age, gender, and ethnic groups, as well as the lifestyle benefits sought by more demanding consumers.
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Analyst Opinions
Category Packaging Opportunities: Haircare and Fragrances – Identifying pack formats and features that make a brand worth paying more for
"Category Packaging Opportunities: Haircare and Fragrances", explores new packaging formats and value-added features in the haircare and fragrance categories, using examples from GlobalData's Pack-Track innovation tool. Haircare and fragrance are busy categories, but with a huge and varied selection of products on the retail shelf, it can be difficult for brand owners to offer something unique to consumers. Packaging is a key element that can provide differentiation and important added-value benefits. By using packaging to enhance sensory appeal and improve...
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Analyst Opinions
Adding Value Through Packaging: Haircare; Using Pack-Track to identify pack formats and features that make a brand worth paying more for
It can be difficult for haircare brand owners to keep ahead of the game and offer something unique to consumers. Pack shape and decoration are obvious ways to differentiate but packaging needs to go further by offering dispensing and application features to improve the consumer usage experience. Concern for the environment and a growing demand for sustainability mean that some brand owners are starting to look at alternatives to petroleum-based plastics that align more closely with the desire for naturalness...
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Analyst Opinions
Innovation Trends and Opportunities in Suncare; Exploring the key consumer behavior and innovation trends impacting suncare
The suncare category is rapidly evolving, particularly as sun protection is no longer associated solely with negative health impacts, but also with degradation of the appearance, particularly the acceleration of the aging process. This is resulting in far-reaching implications for both suncare and beauty brands and is driving new opportunities within this space.