Innovation Trends and Opportunities in Suncare; Exploring the key consumer behavior and innovation trends impacting suncare
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The suncare category is rapidly evolving, particularly as sun protection is no longer associated solely with negative health impacts, but also with degradation of the appearance, particularly the acceleration of the aging process. This is resulting in far-reaching implications for both suncare and beauty brands and is driving new opportunities within this space.
Scope
While awareness of the more immediate negative health impacts of sun is high, another key facet driving demand for suncare solutions has been the growing establishment of sun exposure as an accelerator of the aging process and cause of appearance-related damage.
Skin remains the key focus area for sun protection, but consumers are also seeking more granular product solutions, with the belief that these will be more effective in meeting the specific needs of a certain area of the body, as well as identifying the impact of suncare on other features aside from the skin.
While value and efficacy remain essential for consumers when making suncare product choices, following these two factors, ease of use and application was ranked the third most influential when making purchasing decisions in this category. Ensuring that applications can cater to this need will therefore be essential in driving the perception of easy-to-use solutions.
Reasons to Buy
Identify the key consumer behaviors shaping the suncare space and resulting trends.
Gain specific insight into suncare, skincare, and wider beauty categories.
Analyze key innovation approaches in suncare globally.
Physicians Formula
Piz Buin
Lepo
Organii
Bentley Organic
Pony Hutchen
Korres
Kiko Milano
Snail White
Sweat Cosmetics
St. Tropez
The FaceShop
La Roche Posay
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