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Thematic Analysis
Advertising Sector Scorecard – Global Thematic Research
Technology themes: artificial intelligence, voice, ad fraud, ad blocking, ad effectiveness, video ads, programmatic ad buying, ecommerce, virtual & augmented reality, social influencers and Internet TV. Regulatory themes: net neutrality, data privacy, Brexit, tax avoidance, copyright and various regulatory edicts across the world. Macro-economic themes: Generation Hashtag, fake news, unsavoury content and M&A. This report looks at key investment themes which could impact the advertising sector and identifying winners and losers
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Thematic Analysis
Advertising Sector Scorecard – Thematic Research
The main challenge that advertisers will face in 2019 is tighter regulation of the digital advertising market. Data privacy, data protection, fake news, copyright, and tax avoidance are all areas that regulators are likely to target over the next 12 months. At the heart of the regulatory debate is the question of whether the big tech giants – like Google, Facebook, and others – should retain their legal status as neutral content aggregation platforms (which are not subject to heavy...
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Sector Analysis
Consumer and Market Insights: Savory Snacks in the US
The US is the largest savory snacks market in world, despite being the world’s third most populous country, worth over US$30 billion with a volume of three kg billion as of 2015. This is due to consumers’ high disposable income and busy lives, which encourage snacking throughout the day; this particularly explains young adults’ high snacking occasions. The Processed Snacks and Potato Chips segments are most dominant in the market, accounting for 43.2% and 22.6% respectively. The market is forecast...
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Thematic Analysis
COVID-19 Impact on Advertising – Thematic Research
The COVID-19 outbreak has now spread across the world, leaving a trail of destruction in its wake. This report discusses the impact of the virus on leading companies in the advertising sector.