-
Thematic Analysis
NewDeep Dive into the 2024 US Elections – Thematic Intelligence
Deep Dive into the 2024 US Elections Thematic Report Overview In the most anticipated political event of the year, the US presidential elections will see Joe Biden and Donald Trump battle for America’s vote. Election coverage has largely focused on each candidate’s unfavorable traits and left little room to discuss the implications should they win. Given the inevitability of change, businesses must understand the domestic and foreign implications of the November elections and start strategic planning now. This report on...
-
Sector Analysis
NewDecoding Apple’s YouTube Advertising Strategy in Q1 2024
This comprehensive report examines Apple Inc.'s advertising strategy on YouTube during January 1 to March 31, 2024. It dissects targeted demographics, core values, and conveyed benefits, emphasizing values like innovation and reliability. Utilizing metrics such as viewership and consumer engagement, the report evaluates the effectiveness of these strategies. It delves into how Apple Inc. communicates its brand values and aims to resonate with its audience. Through thematic approaches, it seeks to establish emotional connections with consumers, providing valuable insights for...
-
Sector Analysis
NewDecoding Samsung’s YouTube Advertising Strategy in Q1 2024​
This comprehensive report examines Samsung Electronics Co Ltd, advertising tactics for its products like Galaxy S24 Ultra, Galaxy Book4 Ultra and ViewFinity Monitor from January 1, 2024 to March 31, 2024. It dissects targeted demographics, core values, and conveyed benefits, emphasizing values like innovation and reliability. Utilizing metrics such as viewership and consumer engagement, the report evaluates the effectiveness of these strategies. It delves into how Samsung Electronics Ltd, communicates its brand values and aims to resonate with its audience....
-
Product Insights
Likelihood of Approval Analysis for Hepatitis B
Overview How likely is it that the drugs in Hepatitis B will get approved? Will the drugs transition to the next phase of its clinical pathway? This report provides you with the data that allows you to track and predict the specific likelihood of approval (LoA) and phase transition success rate (PTSR) of drugs using GlobalData’s proprietary machine learning algorithms developed using over 10 years of historical data. Hepatitis B Overview Hepatitis B, a viral infection affecting the liver, poses...
-
Sector Analysis
Deep Dive into Super Bowl LVIII’s Beverage Ads on YouTube
This comprehensive report delves into the advertising strategies of various beverage brands during Super Bowl LVIII, analyzing campaigns from both alcoholic and non-alcoholic companies. It provides detailed insights into the advertisements' content, targeted demographics, and the values brands sought to communicate, such as joy, health, and community. By examining brands like Coors Light, Miller Lite, Budweiser, Mountain Dew, and more, the report evaluates the effectiveness of these strategies through viewership statistics and consumer engagement, highlighting the thematic approaches brands use...
-
Sector Analysis
Middle East and Africa (MEA) Egaming Market Latest Developments, Technology and Consumer Behavior Trends
MEA Egaming Market Overview The widespread use of gaming, in mobile devices, consoles, and PCs, in the MEA region is attributed to the enhancement and expansion of internet infrastructure, subsequent high-speed internet access, and availability of affordable smartphones. Countries such as Nigeria and South Africa, with the above average smartphone subscription penetration, are the epitome of the development of the mobile gaming industry in Sub-Saharan Africa. In North Africa and the Middle East, several countries also have favorable market fundamentals....
-
Sector Analysis
Utilities Sector Enterprise ICT Market Analysis and Future Outlook by Segments (Hardware, Software and IT Services)
Utilities Sector Enterprise ICT Market Overview The utilities sector enterprise ICT market size was pegged at $118.3 billion in 2022 and is expected to grow at a CAGR of over 10% during 2022-2027 to $196.6 billion in 2027. With rising competition in the utilities market, companies are expected to increase their ICT spend as digital technologies enable them to remain competitive and relevant in the market by allowing them to develop products as per consumer needs, lower operational costs, and...
-
Sector Analysis
Manufacturing Sector Enterprise ICT Market Analysis and Future Outlook by Segments (Hardware, Software and IT Services)
Manufacturing Sector Enterprise ICT Market Overview The manufacturing sector enterprise ICT market size was pegged at $414.5 billion in 2022 and is expected to grow at a CAGR of over 9% during 2022-2027 to $642.1 billion in 2027. With rising competition in the manufacturing market, companies are expected to increase their ICT spend as digital technologies enable them to remain competitive and relevant in the market by allowing them to quickly develop products as per consumer needs, lower operational costs,...
-
Sector Analysis
Foodservice Sector Enterprise ICT Market Analysis and Future Outlook by Segments (Hardware, Software and IT Services)
Foodservice Sector Enterprise ICT Market Overview The foodservice sector enterprise ICT market size was pegged at $76.3 billion in 2022 and is expected to grow at a CAGR of over 9% during 2022-2027 to $120.9 billion in 2027. With rising competition in the foodservice market, companies are expected to increase their ICT spend as digital technologies enable them to remain competitive and relevant in the market by allowing them to quickly develop products as per consumer needs, lower operational costs,...
-
Sector Analysis
Healthcare Sector Enterprise ICT Market Analysis and Future Outlook by Segments (Hardware, Software and IT Services)
Healthcare Sector Enterprise ICT Market Overview The healthcare sector enterprise ICT market size was pegged at $165.8 billion in 2022 and is expected to grow at a CAGR of over 10% during 2022-2027 to $277.2 billion in 2027. With rising competition in the healthcare market, companies are expected to increase their ICT spend. Digital technologies enable them to remain competitive and relevant in the market by allowing them to quickly develop products as per consumer needs, lower operational costs, and...