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Case Studies
FreshToHome – Success Case Study
"Success Case Study: FreshToHome" is part of GlobalData's Success and Failure case study series. FreshToHome started as direct-to-consumer business offering preservative-free meat, seafood, and fish in India. It has grown to supply over 2,000 certified fresh and chemical-free seafood, meat, and poultry products to millions of subscribed customers. According to the brand, this is considerably more efficient than a typical fresh meat and seafood supply chain, as it cuts out the middleman.
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Case Studies
Hyper-Specificity in Product Positioning – ForeSights
"ForeSights Case Study: Hyper-Specificity in Product Positioning" analyzes the emerging trend where consumers are seeking highly-personalized and specific product claims. It can be described as a tool to build brand loyalty and present the authenticity and history of products. In the ubiquitous mass-market, where many products became standardized, a rising number of consumers are looking for more authentic goods with hyper-specific claims. To make purchasing decisions easier and justify one’s choice, buyers want to know more about the goods they...
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Case Studies
Salad and Go – Success Case Study
"Success Case Study: Salad and Go—How the Brand Became One of the Fastest-Growing Emerging QSRs in the US" is part of GlobalData's Success and Failure case study series. Salad and Go is a drive-through restaurant chain founded in 2013 by Daniel Patino, Roushan Christofellis, and Tony Christofellis in Arizona. It offers a variety of on-the-go menu items, including salads, wraps, soups, and house-made drinks. According to the brand, the ingredients for the menu items are sourced locally to maintain a...
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Case Studies
Magic Spoon – Success Case Study
"Success Case Study: Magic Spoon" is part of GlobalData's Success & Failure case study series. Magic Spoon offers a health-focused range of cereals and cereal bars with flavors intended to invoke nostalgia. It started as a direct-to-consumer model and moved to retail in 2022. The use of alternative ingredients such as monk fruit and allulose allow the cereal to be keto-friendly, grain-free, high in protein, and low in sugar. As of 2023, the brand has successfully received over $100 million...
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Case Studies
Sustainable Households – 10 Innovation Case Studies That Could Be Game-Changers
Sustainable Households – 10 Innovation Case Studies That Could Be Game-Changers Report Overview Household care is likely to witness robust volume growth in the coming years reflecting strong concerns for hygiene among consumers. Riding this trend, many brands are exhibiting sustainability credentials in ingredients, packaging, production process, and supply chain. A push for sustainability among brands is also reflected in company filings with the ‘environment’ theme being increasingly mentioned in filings. Key Innovation Themes • Bioenzymes • Non-toxic or Safer...
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Case Studies
Cadbury Dairy Milk 30% Less Sugar Chocolate Bar – Failure Case Study
"Failure Case Study: Cadbury Dairy Milk 30% Less Sugar Chocolate Bar" is part of GlobalData's Successes and Failures research. It focuses on how a reduced sugar offering appeared to fall in a confectionery “no man’s land”. The case study delivers crucial "what?", "why?", and "so what?" analysis to impart valuable lessons that can increase the prospects of a successful product launch. In 2019, Cadbury introduced a version of its classic Cadbury Dairy Milk bar with 30% less sugar than the...
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Case Studies
Sustainability-Aligned Cooking – ForeSights
"Sustainability-Aligned Cooking - ForeSights" is part of the Foresight Reports series. It explores how Next-generation kitchens aim to be more environmentally friendly as well as digitally smart. Manufacturers such as Barilla are piloting smart technology solutions that are combined with appliances to make sustainable cooking more accessible and easier to use. Sustainability-aligned cooking methods will encourage consumers to bring eco-friendly methods such as passive cooking into the new age.
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Case Studies
Tattooed Chef – Failure Case Study
Tattooed Chef was a plant-based brand providing frozen prepared meals that filed for bankruptcy in June 2023 after failing to understand and adapt to the evolving plant-based market. Tattooed Chef was part of a crowded plant-based market and made numerous strategic errors such as confusing pricing strategy, expanding product categories too fast, and using misleading labeling. Ultimately the brand failed to understand key purchase drivers of plant-based food including health and sustainability.
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Case Studies
MrBeast Burger – Failure Case Study
This report examines how the unforeseen decline of MrBeast Burger resulted in legal actions and lawsuits. MrBeast Burger, a YouTube-owned ghost kitchen QSR, was launched in 2020 and initially had a lot of success. However, the brand was unable to keep up with the consumer demand, which led to inconsistent output leaving consumers unsatisfied.
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Case Studies
Hungryroot – How an Innovative Personalized Grocery Service in the US Prioritizes Consumer Demands
This report looks at the reasons for the success of Hungryroot, which specializes in providing customers with a convenient and personalized way to enjoy healthy meals. Hungryroot, a US meal kit provider founded in 2015, specializes in personalized, healthy meal options, offering over 600 groceries and 4,000 recipes, including plant-based and customizable ingredients to accommodate various dietary preferences.