FreshToHome – Success Case Study
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"Success Case Study: FreshToHome" is part of GlobalData's Success and Failure case study series.
FreshToHome started as direct-to-consumer business offering preservative-free meat, seafood, and fish in India. It has grown to supply over 2,000 certified fresh and chemical-free seafood, meat, and poultry products to millions of subscribed customers. According to the brand, this is considerably more efficient than a typical fresh meat and seafood supply chain, as it cuts out the middleman.
Scope
• FreshToHome successfully implemented an AI-led bidding system that satisfied local fishers and farmers, resulting in affordable prices. This likely appeals to the majority of Indian consumers who claim that they prefer buying local products because they are cheaper than imported ones.
• In 2023, the company received $104 million in venture funds during its Series D funding round.
• Consumers in India continue to show online grocery ordering habits picked up during COVID-19, pressuring brands like FreshToHome to provide an omnichannel experience.
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