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Thematic Analysis
Advertising Sector Scorecard – Thematic Research
The main challenge that advertisers will face in 2019 is tighter regulation of the digital advertising market. Data privacy, data protection, fake news, copyright, and tax avoidance are all areas that regulators are likely to target over the next 12 months. At the heart of the regulatory debate is the question of whether the big tech giants – like Google, Facebook, and others – should retain their legal status as neutral content aggregation platforms (which are not subject to heavy...
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Thematic Analysis
Tech and Media Trends 2018 – Global Thematic Research
The mega-themes that will drive earnings in the global tech and media sectors over the next 12 to 24 months are: artificial intelligence, the Cloud, internet of things, digital media, fintech, advanced manufacturing, macroeconomic issues and regulation. This Global Tech and Media Trends Report 2018 attempts to give readers a comprehensive outlook for the top 600 companies in the space over the next two years. Inside this report, we look at the key trends that will impact the technology and...
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Thematic Analysis
Advertising Sector Scorecard – Global Thematic Research
Technology themes: artificial intelligence, voice, ad fraud, ad blocking, ad effectiveness, video ads, programmatic ad buying, ecommerce, virtual & augmented reality, social influencers and Internet TV. Regulatory themes: net neutrality, data privacy, Brexit, tax avoidance, copyright and various regulatory edicts across the world. Macro-economic themes: Generation Hashtag, fake news, unsavoury content and M&A. This report looks at key investment themes which could impact the advertising sector and identifying winners and losers
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Sector Analysis
Consumer and Market Insights: Savory Snacks in the US
The US is the largest savory snacks market in world, despite being the world’s third most populous country, worth over US$30 billion with a volume of three kg billion as of 2015. This is due to consumers’ high disposable income and busy lives, which encourage snacking throughout the day; this particularly explains young adults’ high snacking occasions. The Processed Snacks and Potato Chips segments are most dominant in the market, accounting for 43.2% and 22.6% respectively. The market is forecast...