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Thematic Analysis
Advertising Sector Scorecard – Global Thematic Research
Technology themes: artificial intelligence, voice, ad fraud, ad blocking, ad effectiveness, video ads, programmatic ad buying, ecommerce, virtual & augmented reality, social influencers and Internet TV. Regulatory themes: net neutrality, data privacy, Brexit, tax avoidance, copyright and various regulatory edicts across the world. Macro-economic themes: Generation Hashtag, fake news, unsavoury content and M&A. This report looks at key investment themes which could impact the advertising sector and identifying winners and losers
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Thematic Analysis
Advertising Sector Scorecard – Thematic Research
The main challenge that advertisers will face in 2019 is tighter regulation of the digital advertising market. Data privacy, data protection, fake news, copyright, and tax avoidance are all areas that regulators are likely to target over the next 12 months. At the heart of the regulatory debate is the question of whether the big tech giants – like Google, Facebook, and others – should retain their legal status as neutral content aggregation platforms (which are not subject to heavy...
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Sector Analysis
Canada Diagnostic Imaging Market Outlook to 2025 – Angio Suites, Bone Densitometers, C-Arms, Computed Tomography (CT) Systems and Others
GlobalData’s “Canada Diagnostic Imaging Market Outlook to 2025” is a comprehensive databook report, covering key market data on the Canada Diagnostic Imaging market. The databook report provides value (USD), volume (units) and average prices (USD) within market segments – Angio Suites, Bone Densitometers, C-Arms, Computed Tomography (CT) Systems, Contrast Media Injectors, Mammography Equipment, MRI Systems, Nuclear Imaging Equipment, Ultrasound Systems, X-ray Systems. The Canada Diagnostic Imaging Market report provides key information and data on: • Annualized market revenues (USD), volume...
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Thematic Analysis
COVID-19 Impact on Advertising – Thematic Research
The COVID-19 outbreak has now spread across the world, leaving a trail of destruction in its wake. This report discusses the impact of the virus on leading companies in the advertising sector.
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Analyst Opinions
Digital Advertising – Operator Strategies and Case Studies
Digital Advertising - Operator Strategies and Case Studies’ a new Outlook Report by GlobalData, provides an executive-level overview of the role that telecom operators play in the digital advertising market globally. It delivers qualitative and quantitative insight into the digital advertising market, analyzing key trends and strategies adopted by telecom service providers around the world. An increasing number of telecom operators globally have been increasing their presence in this segment in order to generate new revenue streams. This report examines...
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Consumer Insights
TrendSights Analysis: Migrating Influence
TrendSights Analysis: Migrating Influence, investigates in detail one of the 63 sub-trends that GlobalData covers as part of our TrendSights series of Consumer Insight studies. The analysis covers what the trend is, why it is important, who is most influenced by it and how brands and manufacturers can capitalize on it. The research concludes by identifying where the trend is heading next and how long it will last. Travel, the need for sustainable products, a high concern for health, and...