Business of the Africa Cup of Nations (AFCON) 2021 – Property Profile, Sponsorship and Media Landscape

Pages: 64 Published: January 18, 2022 Report Code: GDUKSPC91241

Africa Cup of Nations 2021 Sponsorship Market Overview

The AFCON competition has been heavily hit problems due to COVID-19 most notably in its hosting cycle, which has seen Cameroon pushed back into hosting this tournament. Overall tournament sponsorship income brings in $54.25 million a year, mostly coming via its naming title partnership with Total Energies – which holds rights to other CAF-operated club and international tournaments. PUMA dominates the kit supply market in Africa with five deals, with usual threats Nike and adidas both only boasting one major deal at the tournament.


The report takes a closer look at the main business aspects of the tournament and highlights how much money has been generated from specific types of revenue generators. The report also focuses in on the issues that have plagued the tournament in regards to COVID-19 and new precautionary rules which have been drawn up. The report also breaks down the confirmed sponsors of all 24 participating teams at this years competition.

Key Highlights

Competition comparisons against the other leading continental sports tournaments in across the globe.. The effect of COVID-19 on the league, both in 2020 and 2021. In depth detail for the media and sponsorship landscape of the league in general. Breakdown of all 24 teams, from online popularity to individual partnership details.

Reasons to Buy

An in depth look at one of the leading continental soccer competitions which will take place globally in 2022. Soccer in Africa is slowly developing and this report offers a clear overview of the current landscape, from teams, federations and players.

Table of Contents

1. Impact of COVID-19

2. Executive Summary

3. AFCON 2022 Overview

4. Media Landscape Breakdown

5. Sponsorship Landscape Breakdown

6. Team Sponsorship Overview

7. The Teams

List of Tables

Media Broadcasters Table

Sponsor Breakdown

List of Figures

COVID-19 Graphs

Federation Social Media Graph

Competition Social Media Graph

Team Social Media Graph

Player Social Media Graph

Sponsorship Deal Values Graph

Kit Supplier Graphs

Sponsorship Breakdown Graph

Team Sponsorship Breakdown Graph


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