Business of the Africa Cup of Nations (AFCON) 2021 – Property Profile, Sponsorship and Media Landscape
Africa Cup of Nations 2021 Sponsorship Market Overview
The AFCON competition has been heavily hit problems due to COVID-19 most notably in its hosting cycle, which has seen Cameroon pushed back into hosting this tournament. Overall tournament sponsorship income brings in $54.25 million a year, mostly coming via its naming title partnership with Total Energies – which holds rights to other CAF-operated club and international tournaments. PUMA dominates the kit supply market in Africa with five deals, with usual threats Nike and adidas both only boasting one major deal at the tournament.
The report takes a closer look at the main business aspects of the tournament and highlights how much money has been generated from specific types of revenue generators. The report also focuses in on the issues that have plagued the tournament in regards to COVID-19 and new precautionary rules which have been drawn up. The report also breaks down the confirmed sponsors of all 24 participating teams at this years competition.
Competition comparisons against the other leading continental sports tournaments in across the globe.. The effect of COVID-19 on the league, both in 2020 and 2021. In depth detail for the media and sponsorship landscape of the league in general. Breakdown of all 24 teams, from online popularity to individual partnership details.
Reasons to Buy
An in depth look at one of the leading continental soccer competitions which will take place globally in 2022. Soccer in Africa is slowly developing and this report offers a clear overview of the current landscape, from teams, federations and players.
Table of Contents
1. Impact of COVID-19
2. Executive Summary
3. AFCON 2022 Overview
4. Media Landscape Breakdown
5. Sponsorship Landscape Breakdown
6. Team Sponsorship Overview
7. The Teams
List of Tables
Media Broadcasters Table
List of Figures
Federation Social Media Graph
Competition Social Media Graph
Team Social Media Graph
Player Social Media Graph
Sponsorship Deal Values Graph
Kit Supplier Graphs
Sponsorship Breakdown Graph
Team Sponsorship Breakdown Graph
Get in touch to find out about our multi-purchase discounts
Tel +44 (0) 20 7947 2960
Every customer’s requirement is unique. We understand that and can customize the report basis your exact research requirements pertaining to market insights, innovation insights, strategy and planning, and competitive intelligence. You can also avail the option of purchasing stand-alone sections of the report or request for a country specific report.
Still undecided about purchasing this report?
“The GlobalData platform is our go-to tool for intelligence services. GlobalData provides an easy way to access comprehensive intelligence data around multiple sectors, which essentially makes it a one-for-all intelligence platform, for tendering and approaching customers.
GlobalData is very customer orientated, with a high degree of personalised services, which benefits everyday use. The highly detailed project intelligence and forecast reports can be utilised across multiple departments and workflow scopes, from operational to strategic level, and often support strategic decisions. GlobalData Analytics and visualisation solutions has contributed positively when preparing management presentations and strategic papers.”
“COVID-19 has caused significant interference to our business and the COVID-19 intelligence from GlobalData has helped us reach better decisions around strategy. These two highlights have helped enormously to understand the projections into the future concerning our business units, we also utilise the project database to source new projects for Liebherr-Werk to use as an additional source to pitch for new business.”
Your daily news has saved me a lot of time and keeps me up-to-date with what is happening in the market, I like that you almost always have a link to the source origin. We also use your market data in our Strategic Business Process to support our business decisions. By having everything in one place on the Intelligence Center it has saved me a lot of time versus looking on different sources, the alert function also helps with this.
Having used several other market research companies, I find that GlobalData manages to provide that ‘difficult-to-get’ market data that others can’t, as well as very diverse and complete consumer surveys.