United Kingdom (UK) All Year Gifting Cards and Gift Wrap Retail Market – Analysing Trends, Consumer Attitudes and Key Players
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United Kingdom (UK) Gifting Cards and Gift Wrap Retail Market Report Overview
All-year gifting penetration increased in 2023 inching closer to pre-pandemic levels as consumer confidence grows. Though gifting penetration is higher this year than it was in 2022, many consumers agreed that they had to cut back on gift purchasing this year due to the cost-of-living crisis. Consumers prioritized buying presents for loved ones, however, they did opt to spend beyond their means to do so.
The United Kingdom (UK) all-year gifting cards and gift wrap retail market research report forms part of GlobalData’s retail occasions series and offers a comprehensive insight into the consumer dynamics and spending habits of consumers for year-round gifting occasions, such as birthdays, weddings, and new babies. The report analyses the market, the major players, the main trends, and consumer attitudes.
|Key Sectors||· Cards
· Gift Wraps
|Key Channels||· High Street, Town Centre, or In-Town Shopping Centre
· Retail/Shopping Parks
· Standalone Out-Of-Town Stores
· Convenience Stores
· Out-Of-Town Shopping Centre and Supermalls
· Transport Hubs
· Designer/ Discount Outlets
|Leading Retailers||· Card Factory
· Home Bargains
· Marks & Spencer
· WH Smith
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UK Gifting Cards and Gift Wrap Market Segmentation by Sectors
The key sectors in the UK gifting cards and gift wrap market are cards and gift wraps. In 2023, cards dominate the market by percentage. Gift cards can be further sub-segmented into physical cards from a shop, physical cards bought online, and electronic cards. Physical cards from a shop is the major sub-segment in 2023. The sub-segments making up the gift wrap segment are gift wrap, gift bags, and gift-wrapping accessories. Among them, gift wrap is the largest sub-segment in 2023.
UK Gifting Card Market Analysis by Sub-Segments, 2023 (%)
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UK Gifting Cards and Gift Wrap Market Segmentation by Channels
High street, town centre, or in-town shopping centre, retail/shopping parks, online, standalone out-of-town stores, convenience stores, out-of-town shopping centre and supermalls, transport hubs, and designer/ discount outlets are key channels used by consumers. In 2023, high street, town centre, or in-town shopping centre dominates the UK gifting cards and gift wrap market by percentage.
UK Gifting Cards and Gift Wrap Market Analysis by Channels, 2023 (%)
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UK Gifting Cards and Gift Wrap Market - Competitive Landscape
The leading retailers in the UK gifting cards and gift wrap market are Card Factory, Tesco, ASDA, Sainsbury’s, Moonpig, Amazon, Clintons, Home Bargains, Marks & Spencer, and WH Smith. Most customers prefer Card Factory for purchasing cards & gift wraps in 2023.
UK Gifting Cards and Gift Wrap Market Analysis by Retailers, 2023 (%)
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Segments Covered in the Report
UK Gifting Cards and Gift Wrap Market Sectors Outlook (Value, 2022-2023)
- Physical Cards from A Shop
- Physical Cards Bought Online
- Electronic Cards
- Gift Wraps
- Gift Wrap
- Gift Bags
- Gift-Wrapping Accessories
UK Gifting Cards and Gift Wrap Market Channels Outlook (Value, 2022-2023)
- High Street, Town Centre, or In-Town Shopping Centre
- Retail/Shopping Parks
- Standalone Out-Of-Town Stores
- Convenience Stores
- Out-Of-Town Shopping Centre and Supermalls
- Transport Hubs
- Designer/ Discount Outlets
- More consumers opted to buy a physical card from a shop this year, than in both 2022 and 2021.
- The majority of consumers believe that greeting cards are too expensive.
- Spouses/partners were the most popular cards & gift wrap recipients, with nearly half of those who had bought cards & gift wrap stating that they bought items for this recipient in 2023.
- While more people are purchasing for all-year gifting, spending across most categories was down in 2022, with those buying for retirement/leaving occasions being the hardest hit as consumers prioritize family and close friends over work colleagues.
- Card Factory extended its lead as the most used retailer for cards and gift wrap in 2022, as it ranked as the top retailer across all five key measures (range, price, quality, display, and interesting products). In comparison, grocers such as Tesco and ASDA which performed well during the pandemic -benefitting from remaining open throughout – have witnessed a decline in retailer usage this year.
- More consumers opted for high street shops and retail parks over online to purchase cards and gift wrap this year. As shoppers return to physical stores, online retailers will have to work hard to improve online options.
Reasons to Buy
- Understand the impact of the cost-of-living crisis on consumer attitudes and shopping behaviors.
- Understand what drives consumers to use a retailer for their purchases, such as convenience, value for money, and delivery options in order to maximize sales potential.
- Use our in-depth consumer insight to learn which areas within all year gifting shopping are most important to ensure that product offers are catering to the needs and wants of customers – for example, whether consumers believe they should give a card and/or gift for a certain occasion.
John Lewis & Partners
Marks & Spencer
Waitrose & Partners
Table of Contents
THE KEY FINDINGS
The Key Findings
Penetration rises, but falls short of pre-pandemic levels
Online retailers lose out to physical stores as consumers return to high street shopping
Card Factory dominating in card and gift-wrap
Trend insight – in store
Trend insight – online
Occasions bought for
All year gifting statements
Cards & gift wrap
Attitudes towards cards & wrap
Occasions bought for
Technical details: consumer survey work
Frequently asked questions
Which is the leading sector in the UK gifting cards and gift wrap market in 2023?
In 2023, gift cards dominate the UK gifting cards and gift wrap market.
Which is the leading sub-segment in the UK gifting cards market in 2023?
Which is the leading sub-segment in the UK gifting cards market in 2023?
Which is the leading channel in the UK gifting cards and gift wrap market in 2023?
In 2023, consumers mostly use high street, town centre, or in-town shopping centres to purchase gifting cards and gift wrap market in the UK.
Who are the key retailers in the UK gifting cards and gift wrap market?
The leading retailers in the UK gifting cards and gift wrap market are Card Factory, Tesco, ASDA, Sainsbury’s, Moonpig, Amazon, Clintons, Home Bargains, Marks & Spencer, and WH Smith.
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