Anheuser Busch InBev – Company Overview and Analysis, 2023 Update
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Anheuser Busch InBev Company Overview
Headquartered in Leuven, Belgium, Anheuser-Busch InBev is a popular manufacturer, distributor, and marketer of alcoholic and non-alcoholic beverages. The company’s product portfolio includes beer, rum, malt beverages, and soft drinks. A-B InBev well-known brands include as Budweiser, Aguila, Stella Artois, Beck’s, Leffe, Hoegaarden, Skol, Bud Light, Victoria, Harbin, Corona, Brahma, and Quilmes. Its operational presence spans North America, South America, the Middle East, and North Africa (MENA), Europe, Africa, and Asia-Pacific.
The “Anheuser Busch InBev – Company Overview and Analysis, 2023 Update” report is based on market analysis and brand diversification by industry and geography. The report will help understand the challenges and opportunities for the company to tap into potential markets. It also gives access to valuable strategic take-outs to help direct future decision-making and inform new product development.
Key Sectors | · Alcoholic Beverages
· Non-Alcoholic Beverages |
Key Regions | · West Europe
· Asia · North America · Middle East and North Africa · Australasia · Africa · Latin America · East Europe |
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Anheuser Busch InBev Company Analysis by Sectors
The major sectors in which Anheuser Busch InBev deals are alcoholic beverages and non-alcoholic beverages. In 2022, A-B InBev’s total revenue was dominated by the alcoholic beverages industry. Asia and West Europe were the largest markets in value terms for the alcoholic beverages industry in 2022. Rising tourism, social events, and sports events including the FIFA World Cup supported the sales of alcoholic beverages in these regions.
Anheuser Busch InBev Company Analysis by Sectors, 2022 (%)
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Anheuser Busch InBev Company Analysis by Regions
Anheuser Busch InBev is concentrated across Asia, North America, West Europe, the Middle East and North Africa, Australasia, Africa, Latin America, and East Europe. Latin America had the largest revenue share in 2022, supported by its multiple strategic initiatives such as investing in a glass recycling plant in Brazil to improve its production process. The company also partnered with Riot Games to market its products to e-game players in Latin America and launch 4.2% ABV Corona Tropical beer in the region during the year.
Anheuser Busch InBev Company Analysis by Regions, 2022 (%)
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Anheuser Busch InBev - Top Themes
The major themes in which Anheuser Busch InBev is investing are digitalization, health & wellness, sustainability, geopolitics, and direct-to-consumer themes.
Digitalization: In September 2022, A-B InBev’s B2B online platform “BEES” was active in 19 markets with approximately 57% of the company’s revenues being generated by the ecommerce platform. During Q3 2022, BEES reached 3.1 million monthly active users and captured approximately $7.7 billion in gross merchandise value (GMV), growing by 40% annually.
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Scope
• A-B InBev’s strong brand portfolio and investment supported its global sales in 2022_x000D_
• Asia accounted for the largest value sales for the alcoholic beverages industry in 2022_x000D_
• Investment in Asia will support the company’s long-term growth_x000D_
• A-B InBev’s sentiment score was propelled by strong brand sales in 2022
Key Highlights
- A-B InBev’s strong brand portfolio and investment supported its global sales in 2022.
- Asia accounted for the largest value sales for the alcoholic beverages industry in 2022.
- Investment in Asia will support the company’s long-term growth.
- A-B InBev’s sentiment score was propelled by strong brand sales in 2022.
Reasons to Buy
- Understand the challenges and opportunities for a specific company to tap into what is impacting the industry.
- Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
- Access valuable strategic take-outs to help direct future decision-making and inform new product development.
Table of Contents
Frequently asked questions
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Which was the highest revenue-generating sector for Anheuser Busch InBev in 2022?
The alcoholic beverages sector accounted for the majority of total sales in 2022.
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Which region led Anheuser Busch InBev’s business in terms of brand sales in 2022?
Latin America led Anheuser Busch InBev’s business in terms of brand sales in 2022.
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What are the major themes in which Anheuser Busch InBev is making investments?
Anheuser Busch InBev is actively investing in digitalization, health & wellness, sustainability, geopolitics, and direct-to-consumer themes.
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