Argentina Beer Market Insights Report 2016; In-depth Analysis of Key Companies, Brands, Volume, Value and Segmentation Trends and Opportunities in the Beer Market
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Beer consumption increased by 2% in 2015. The surge in local microbreweries provided a healthy dynamism to the category that was not seen last year. Premium and super premium products continued to see a decline but the rise in microbreweries increased consumer knowledge surrounding the segments potentially aiding growth. Imports saw an increase of 37% despite the continuing quotas that restricted consumption. There were a small number of consumers that remained faithful to international premium brands such as Corona, by far the most successful imported brand.
Scope
• Beer saw a rise as the surge in local microbreweries added healthy dynamism to the category.
• Glass bottle experienced decline in the market share as it lost its share to PET bottles.
• Premium beers accounted for 11% of the market as the increase in microbreweries across the country saw consumers turn to premium and super premium beers.
• Ale still only holds a tiny share of the market but saw good growth of 32% despite it still having a small base.
Reasons to Buy
Gain an in-depth understanding of the dynamics and structure of the Argentina beer industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning
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Understand volume vs. value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability
Analyse domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage
Interrogate the unique granularity of our data to analyse the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company
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View a selection of the key 2015 product launches and identify competitor activity and product innovation and differentiation prospects
Quilmes Industrial SA (Quinsa)
Cervecería El Bolsón
Barba Roja
Antares
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