Australia Sportswear Market Size and Forecast Analytics by Category (Apparel, Footwear, Accessories), Segments (Gender, Positioning, Activitiy), Retail Channel and Key Brands, 2020-2025
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The Australian sportswear market was valued at AUD8.5 billion in 2020 and is expected to grow with a CAGR of more than 6% during the period 2021-2025. The sportswear market value of Australia experienced a decline of more than 4% during 2019-2020, which recovered with significant growth during 2020-2021. Sports clothing accounted for the largest share in 2020, followed by sports footwear, and sports accessories. Offline purchases dominated Australia’s sportswear market, and clothing, footwear & accessories specialists were the leading distribution channel, followed by other online retailers, and online specialists. Nike, Adidas, and Kathmandu were found to be the top brands in Australia’s sportswear brands market in 2020.
Overview of the Australian sportswear market
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What are the key segments of the Australian sportswear market?
The key segments of the sportswear market include sports clothing, sports footwear, and sports accessories.
Sports clothing: Australia’s sports clothing includes womenswear, menswear, and childrenswear, where womenswear is expected to show the highest growth rate during the forecast period. In sales by sportswear type, the dominating sportswear type was sports-inspired casualwear and activewear followed by the technical. Training had the highest share amongst the sports clothing based on activity in 2020, followed by football (soccer only), and running. By value, Nike, Adidas, and Rip curl were the top sports clothing brands in the country in 2020.
Sports footwear: The sports footwear category is expected to grow with a CAGR of more than 6% during the forecast period. Australia’s sports footwear includes women’s footwear, men’s footwear, and children’s footwear, where men’s footwear is expected to show the highest growth rate during the forecast period. Men’s footwear is expected to show a value growth of AUD1.1 billion, followed by women’s footwear. In the sales by sportswear type, the market is dominated by activewear followed by technical and sports-inspired casualwear. Training had the highest share amongst the sports footwear based on activity in 2020, followed by running, and basketball. Nike, Adidas, and ASICS were the top sports footwear brands by value in 2020.
Sports accessories: Australia’s sports accessories include handbags, sunglasses, hats, scarves, gloves, belts, and other accessories, where handbags are expected to show the highest growth rate during the forecast period. Handbags had the highest share of Australia’s sports accessories in 2020, followed by sunglasses, and hats. In 2020, sports-inspired casual wear was the dominating sports accessories type, followed by technical, and active sports accessory types. Training had the highest share amongst the sports accessories based on activity in 2020, followed by running, and football (soccer only). Kathmandu, Nike, and Rip curl were the top sports footwear brands by value in 2020.
Australian sportswear market, by key categories
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What are the major distribution channels in the Australian sportswear market?
Offline purchases had a major share in Australia’s sportswear market, with online penetration being less than 40% in 2020. The distribution channels in Australia’s sportswear market included clothing, footwear & accessories specialists, other online retailers, online specialists, department stores, hypermarkets, supermarkets & hard discounters, other specialist retailers, and others. Clothing, footwear & accessories specialists were the leading distribution channel in 2020, followed by other online retailers, and online specialists. The online specialist is expected to outperform other online retailers by 2025.
Australian sportswear market, by distribution channels
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Which are the top sportswear brands in Australia?
The major sportswear brands in the Australian sportswear market are Nike, Adidas, Kathmandu, Rip Curl, Lululemon, 2XU, Under Armour, ASICS, Lorna Jane, Patagonia, Puma, Champion, Columbia, New Balance, Callaway, Speedo, Lacoste and Brooks.
Australian sportswear market, by key brands
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Market report scope
Market size (year – 2020) | AUD8.5 billion |
Growth rate (CAGR) | >6% |
Base year for estimation | 2020 |
Forecast period | 2021-2025 |
Key categories | Sports clothing, sports footwear, and sports accessories. |
Key distribution channels | Clothing, footwear & accessories specialists, other online retailers, online specialists, department stores, hypermarkets, supermarkets & hard discounters, other specialist retailers, and others. |
Key brands | Nike, Adidas, Kathmandu, Rip Curl, Lululemon, 2XU, Under Armour, ASICS, Lorna Jane, Patagonia, Puma, Champion, Columbia, New Balance, Callaway, Speedo, Lacoste and Brooks |
Scope
- Women’s sports clothing will grow by more than 6% by 2025.
- Trainers in men’s sports footwear dominates the sales but shoes & boots are expected to be the fastest-growing category.
- Nike led the overall sportswear market in 2020 followed by Adidas.
Reasons to Buy
- Gain a comprehensive view of the Sportwear market and forecasts to 2025.
- Explore new opportunities that will allow you to align your product offerings and strategies to meet demand following the impact of COVID-19 on the accessories market.
- Investigate current and forecast trends in the market to identify the opportunities offering the most potential.
- Understand who the main competitors are in the sectors.
Adidas
Kathmandu
Rip Curl
Lululemon
2XU
Under Armour
ASICS
Lorna Jane
Patagonia
Table of Contents
Frequently asked questions
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What was the size of the Australian sportswear market in 2020?
The Australian sportswear market was valued at AUD8.5 billion in 2020.
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What is the growth rate of Australia’s sportswear market?
The Australian sportswear market is expected to grow by a CAGR of more than 6% during 2021-2025.
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Which are the key categories of Australia’s sportswear market?
Sports clothing accounted for the largest share in 2020, followed by sports footwear, and sports accessories.
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Which are the leading distribution channels of the Australian sportswear market?
Clothing, footwear & accessories specialists was the leading distribution channel in 2020, followed by other online retailers, and online specialists.
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Which are the key brands in the Australian sportswear market?
Nike, Adidas, Rip Curl, Lululemon, 2XU, Under Armour, ASICS, Lorna Jane, Patagonia, Puma, Champion, Columbia, New Balance, Callaway, Speedo, Lacoste and Brooks are the top brands in the Australian sportswear market.
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