Success Case Study: Aviation Gin – A Gin That Created a New Category and Changed the Future of Social Media Marketing
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Aviation is an American gin that has managed to create a new category and reshape social media marketing.
Aviation Gin was created in 2006 as a pioneer for the "new Western gin" style. The product revolutionized the spirits market and at the same time, after a marketing campaign featuring celebrity shareholder Ryan Reynolds, managed to attract the attention of Diageo, which acquired the brand in 2020.
Scope
– Aviation Gin changed the gin market and perfected celebrity marketing.
– Social media and celebrity fame are keeping the conversation going as more and more brands are increasing their presence on social networks.
– In 2018, Aviation Gin was one of the top 10 trending brands on YouTube and top 3 on all social media combined.
Reasons to Buy
– Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
– Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
– Access valuable strategic take-outs to help direct future decision-making and inform new product development.
Diageo
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Ciroc
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