Baby Food in Colombia

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Published: September 01, 2016 Report Code: BF158MR-ST

Report Overview
Key Players
Table of Contents
Table
Figures

Baby food market in Colombia has seen growth both in terms of value and volume between 2009 and 2015. The number of live births has been on a generally downward trend, with some periods of growth. In 2015, the live births recorded were 10.3% fewer than in 2005. Although Colombia is one of the more affluent markets in the region, it still has high levels of poverty. A substantial proportion of the market is supplied through locally manufactured baby foods. Overall, the economy has fared relatively well, although at present it is facing a number of difficulties. Inflation, rose to 5% in 2015 and is likely to be higher (around 7.5%) in 2016. The market is forecast to decline over the next two years, due to the negative impact of the Zika virus on the number of births.

Scope

• During the period 2009 to 2015 the baby food market in Colombia increased by 9.6% in volume, with all sectors except baby drinks experiencing growth. In terms of value, sales have grown by 62.2%.

• Milks accounted for 64% of value sales in 2015, up from 60% in 2009. Sales of cereals and wet meals were more or less equal in value terms in 2015.

• In 2015 Nestlé ranked first with a 32% value share, followed by Mead Johnson with 15%. In terms of volume, the local company Alpina is in second place, behind Nestlé.

• In 2015 around 75% of sales of baby milks occurred through drugstores/pharmacies, whereas food outlets accounted for 95% or over of sales of other products. Food outlets now take 73.4% of overall volume sales of baby food.

Reasons to Buy

Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.

Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.

Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.

Investigates which categories are performing the best and how this is changing market dynamics.

Nestlé de Colombia SA
Mead Johnson Nutrition Colombia Ltda
Aspen Labs Latam
Abbott de Colombia SA
Alpina Productos Alimenticios SA
Nutricia Colombia Ltda
Alimentos Polar Colombia SA (Productos Quaker)
Levapan SA (Compañía Nacional de Levaduras Levapan SA)
Unilever Andina
Colombina SA
Laboratorios Ordesa SL
LactalisParmalat Colombia Ltda.

Introduction

Executive summary

Definitions

Background to the Market

Birth and population trends

Births by region

The Consumer

Socio-Demographic Trends

Working Women

Regulations

Breastfeeding Trends

Market Overview

Key features and developments

Market value and volume

Manufacturers shares

The future

Sector Analysis

Baby milks

Baby cereals & dry meals

Baby meals

Bay drinks

Production and trade

Production

Imports

Exports

Company profiles

Introduction

Nestlé de Colombia SA

Mead Johnson Nutrition Colombia Ltda

Aspen Labs Latam

Abbott de Colombia SA

Alpina Productos Alimenticios SA

Nutricia Colombia Ltda

Alimentos Polar Colombia SA (Productos Quaker)

Levapan SA (Compañía National de Levaduras Levapan SA)

Unilever Andina

Other manufacturers

Distribution

Retail structure

Baby Food Retailing

Economic background

Economic indicators

Key macro-economic forecasts

Prospects and forecasts

Birth and population projections

Forecast overview

Future trends

Appendix

Additional data tables

Summary methodology

About Canadean

Table

Table 1: Birth & Population Trends, 2005-2015

Table 2: Live Births by Province, 2015

Table 3: Types of Baby Food Eaten, 2010

Table 4: Frequency of Eating Baby Food, 2005

Table 5: Trends in Marriages & Divorces, %, 2013–2014

Table 6: Births by Age of Mother, %, 2008-2015

Table 7: Number of Women of Childbearing Age by Age Group, 2009 & 2015

Table 8: Female Employment Trends, 2009-2016

Table 9: Breastfeeding Initiation, 1990-2010

Table 10: Breastfeeding by Type & Age of Baby, 2005 & 2010

Table 11: Breastfeeding Habits, % of Babies, 2010

Table 12: Average Length of Breastfeeding, 2000-2010

Table 13: Market Size, 2015, & Growth Rates, 2009–2015

Table 14: Baby Food: Manufacturer Shares, % Volume, 2009–2015

Table 15: Baby Food: Manufacturer Shares by Sector, %, 2015

Table 16: Projected Market Size, 2021, & Growth Rates, 2015–2021

Table 17: Baby Milks: Sector Segmentation, Volume, 2009–2015

Table 18: Baby Milk Powders: Facings by Pack Size, 2016

Table 19: Baby Milk Powders: Facings by Pack Type, 2016

Table 20: Powdered Baby Milks: Brand Price Positioning Analysis, 2016

Table 21: Liquid Baby Milks: Brand Price Positioning Analysis, 2016

Table 22: Baby Milks: Manufacturer Shares, Value & Volume, %, 2009–2015

Table 23: Baby Cereals: Sector Segmentation, Volume, 2009-2015

Table 24: Baby Cereals: Facings by Pack Type, 2016

Table 25: Baby Cereals: Facings by Pack Size, 2016

Table 26: Baby Cereals & Dry Meals: Manufacturer Shares, Value & Volume, %, 2009–2015

Table 27: Baby Meals: Facings by Pack Size, 2016

Table 28: Baby Meals: Facings by Pack Type, 2016

Table 29: Baby Meals : Manufacturer Shares, Value & Volume, %, 2009–2015

Table 30: Baby Drinks : Manufacturer Shares, Value & Volume, %, 2009–2015

Table 31: Alpina: Turnover & Profit Trends, 2010-2015

Table 32: Packaged Food Sales by Channel, COP Billion, 2009–2015

Table 33: Baby Food: Sales by Outlet Type, % Volume, 2009–2015

Table 34: Baby Food: Sales by Outlet Type & Sector, % Volume, 2015

Table 35: Colombia: Key Macro-Economic Indicators, 2009-2016

Table 36: Key Macro-Economic Forecasts 2015–2021

Table 37: Birth & Population Projections, 2009–2021

Table 38: Number of Women of Childbearing Age, by Age Group, 2015 & 2020

Table 39: Baby Population, Number of Babies (’000), 2009–2021

Table 40: Baby Food: Market Value, Current Prices, 2009–2015

Table 41: Baby Food: Market Value, Constant Prices, 2009–2015

Table 42: Baby Food: Market Value, US$, 2009–2015

Table 43: Baby Food: Market Volume, Tons, 2009–2015

Table 44: Baby Food: Per Capita Expenditure, Current Prices, 2009–2015

Table 45: Baby Food: Per Capita Expenditure, Constant Prices, 2009–2015

Table 46: Baby Food: Per Capita Expenditure, US Dollars, 2009–2015

Table 47: Baby Food: Per Capita Consumption, Grams, 2009–2015

Table 48: Baby Milks: Sector Trends, 2009–2015

Table 49: Baby Milks: Sector Segmentation, Volume, 2009-2015

Table 50: Baby Milks: Sector Segmentation, Value, 2010-2015

Table 51: Baby Milks: Brand Price Analysis, 2016

Table 52: Liquid Baby Milks: Brand Price Analysis, 2016

Table 53: Baby Cereals & Dry Meals: Sector Trends, 2009–2015

Table 54: Baby Meals : Sector Trends, 2009–2015

Table 55: Baby Drinks: Sector Trends, 2009–2015

Table 56: Baby Milks & Cereals: Import Trends, 2008–2014

Table 57: Imports of Milks & Cereals by Country of Origin, 2012–2014

Table 58: Fruit-Based Meals: Import Trends, 2008-2014

Table 59: Baby Milks & Cereals: Export Trends, 2008–2014

Table 60: Exports of Milks & Cereals by Country of Destination, 2012–2014

Table 61: Baby Food: Market Value Forecasts, Current Prices, 2015–2021

Table 62: Baby Food: Market Value Forecasts, Constant Prices, 2015–2021

Table 63: Baby Food: Market Value Forecasts, US Dollar Million, 2015–2021

Table 64: Baby Food: Market Volume Forecasts, Tons, 2015–2021

Table 65: Baby Food: Per Capita Expenditure, Current Prices, 2015–2021

Table 66: Baby Food: Per Capita Expenditure, Constant Prices, 2015–2021

Table 67: Baby Food: Per Capita Expenditure, US Dollars, 2015–2021

Table 68: Baby Food: Per Capita Consumption, Grams, 2015–2021

Table 69: Baby Food : Facings Allocation by Product Type

Figures

Figure 1: Baby Food: Market Size, 2009-2015

Figure 2: Baby Food: Market Segmentation, 2015

Figure 3: Baby Food: Per Capita, 2009-2015

Figure 4: Baby Food: Manufacturer Shares, % Value, 2015

Figure 5: Baby Food: Manufacturer Shares by Sector, % Value, 2015

Figure 6: Baby Milks: Sector Trends, 2009-2015

Figure 7: Baby Milks: Per Capita Expenditure & Consumption, 2009-2015

Figure 8: Baby Cereals & Dry Meals: Sector Trends, 2009-2015

Figure 9: Baby Cereals & Dry Meals: Per Capita Expenditure & Consumption, 2009-2015

Figure 10: Baby Meals : Sector Trends, 2009-2015

Figure 11: Baby Meals : Per Capita Expenditure & Consumption, 2009-2015

Figure 12: Baby Drinks : Sector Trends, 2009-2015

Figure 13: Baby Drinks : Per Capita Expenditure & Consumption, 2009-2015

Figure 14: Milks & Cereals : Country of Origin, % Volume, Top Five, 2014

Figure 15: Milks & Cereals: Country of Destination, % Volume, Top Three, 2014

Figure 16: Baby Food: Manufacturer Shares, Value %, 2015

Figure 17: Baby Food: Manufacturer Shares, Volume %, 2015

Figure 18: Baby Food: Market Size, 2015-2021

Figure 19: Baby Food: Market Segmentation, 2021

Figure 20: Baby Food: Per Capita, 2015-2021

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