Baby Food in Tunisia

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The Tunisian baby food market has seen growth both in volume and value terms. Volume sales have grown by 36% since 2009, while value sales have more than doubled. Economic growth, a rise in number of births, higher household incomes, growth of Western-style supermarkets and consequent better availability of products has encouraged sales of baby food. Baby milks account for around two-thirds of value sales, cereals accounted for 27.4% and meals account for only 5.9% of value sales. The consumption of baby food is expected to rise by 15%, while retail value is forecasted to expand by 53%.

Scope

The Tunisian baby food market has seen growth both in volume and value terms. Volume sales have grown by 36% since 2009, while value sales have more than doubled. Economic growth, a rise in number of births, higher household incomes, growth of Western-style supermarkets and consequent better availability of products has encouraged sales of baby food. Baby milks account for around two-thirds of value sales, cereals accounted for 27.4% and meals account for only 5.9% of value sales. The consumption of baby food is expected to rise by 15%, while retail value is forecasted to expand by 53%.

Reasons to Buy

Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.

Analyze current and forecast behavior trends in each category to identify the best opportunities to exploit.

Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.

Investigates which categories are performing the best and how this is changing market dynamics.

Nestlé Tunisia SA
Stial Délice Danone
Materna
Pharmalys Tunisie
Sodilac

Table of Contents

Introduction

Executive summary

Definitions

Background to the Market

Births – Live Birth Rates

Births by region

The consumer

Socio-demographic trends

Working women

Regulations

Breastfeeding trends

Market Overview

Market Overview

Manufacturers shares

The future

Sector Analysis

Baby milks

Baby cereals & dry meals

Baby meals

Other baby food

Production and trade

Production

Imports

Exports

Company profiles

Introduction

Stial Délice Danone

Nestlé Tunisia SA

Pharmalys Tunisie

Sodilac

Materna

Distribution

Baby food retailing

Economic background

Economic background

Key macro-economic forecasts

Prospects and forecasts

Birth and population projections

Forecast overview

Future trends

Appendix

Additional data tables

Summary methodology

About Canadean

Table

Table 1: Birth & Population Trends, 2005-2015

Table 2: Live Births by Region, 2009-2014

Table 3: Trends in Poverty, 2000-2010

Table 4: Marriage & Divorce Trends, 2009-2014

Table 5: Age at Marriage, 2006–2014

Table 6: Births by Age of Mother, 2006–2014

Table 7: Number of Women of Childbearing Age by Age Group, 2009 & 2014

Table 8: Trends in the Number of Working Women, 2009-2016

Table 9: Summary of Breastfeeding Survey Data, 1988-2011/12

Table 10: Breastfeeding by Age of Baby & Socio-Economic Factors, 2011/12

Table 11: Babies Being Bottle-Fed, by Socio-Demographic Factors, 2011/12

Table 12: Average Duration of Breastfeeding, 1988-2011/12

Table 13: Average Duration of Breastfeeding by Socio-Economic Factors, 2011/12

Table 14: Market Size, 2015, & Growth Rates, 2009–2015

Table 15: Baby Food: Manufacturer Shares, Value & Volume, %, 2009–2015

Table 16: Baby Food: Manufacturer Shares by Sector, %, 2015

Table 17: Projected Market Size, 2021, & Growth Rates, 2015–2021

Table 18: Baby Milks: Brand Price Positioning Analysis, 2015

Table 19: Baby Milks: Manufacturer Shares, % Value & Volume , 2009–2015

Table 20: Baby Cereals: Facings by Pack Size, 2016

Table 21: Baby Cereals & Dry Meals: Manufacturer Shares, Value & Volume, %, 2009-2015

Table 22: Baby Meals: Facings by Pack Size, 2016

Table 23: Baby Meals: Manufacturer Shares, Value & Volume, %, 2009–2015

Table 24: Baby Food: Sales by Outlet Type, % Volume, 2009-2015

Table 25: Economic Indicators, 2009–2016

Table 26: Key Macro-Economic Forecasts, 2015–2021

Table 27: Birth & Population Projections, 2009–2021

Table 28: Baby Population, Number of Babies ‘000, 2009–2021

Table 29: Baby Food: Market Value, Current Prices, 2009–2015

Table 30: Baby Food: Market Value, Constant Prices, 2009–2015

Table 31: Baby Food: Market Value, US$, 2009–2015

Table 32: Baby Food: Market Volume, Tons, 2009–2015

Table 33: Baby Food: Per Capita Expenditure, Current Prices, 2009–2015

Table 34: Baby Food: Per Capita Expenditure, Constant Prices, 2009–2015

Table 35: Baby Food: Per Capita Expenditure, US$, 2009–2015

Table 36: Baby Food: Per Capita Consumption, Grams, 2009–2015

Table 37: Baby Milks: Sector Trends, 2009–2015

Table 38: Baby Milks: Market Segmentation, Value & Volume, 2009–2015

Table 39: Baby Milks: Brand Price Analysis, 2016

Table 40: Baby Cereals & Dry Meals: Sector Trends, 2009–2015

Table 41: Meals: Sector Trends, 2009–2015

Table 42: Others: Sector Trends, 2009–2015

Table 43: Baby Milks & Cereals: Trends in Imports, 2009-2015

Table 44: Imports of Baby Milks & Cereals by Country of Origin, 2012-2015

Table 45: Other Baby Food : Trends in Imports, 2008-2015

Table 46: Baby Milks & Cereals: Trends in Exports, 2009-2015

Table 47: Exports of Baby Milks & Cereals by Country of Destination, 2012-2015

Table 48: Baby Food: Market Value Forecasts, Current Prices, 2015–2021

Table 49: Baby Food: Market Value Forecasts, Constant Prices, 2015–2021

Table 50: Baby Food: Market Value Forecasts, US$, 2015–2021

Table 51: Baby Food: Market Volume Forecasts, Tons, 2015–2021

Table 52: Baby Food: Per Capita Expenditure, Current Prices, 2015–2021

Table 53: Baby Food: Per Capita Expenditure, Constant Prices, 2015–2021

Table 54: Baby Food: Per Capita Expenditure, US$, 2015–2021

Table 55: Baby Food: Per Capita Consumption, Grams, 2015–2021

Figures

Figure 1: Baby Food: Market Size, 2009-2015

Figure 2: Baby Food: Market Segmentation, 2015

Figure 3: Baby Food: Per Capita, 2009-2015

Figure 4: Baby Food: Manufacturer Shares, % Value, 2015

Figure 5: Baby Food: Manufacturer Shares by Sector, % Value, 2015

Figure 6: Baby Milks: Sector Trends, 2009-2015

Figure 7: Baby Milks: Per Capita Expenditure & Consumption, 2009-2015

Figure 8: Baby Milks: Sector Segmentation, Value and Volume, 2009-2015

Figure 9: Baby Cereals & Dry Meals: Sector Trends, 2009-2015

Figure 10: Baby Cereals & Dry Meals: Per Capita Expenditure & Consumption, 2009-2015

Figure 11: Baby Meals: Sector Trends, 2009-2015

Figure 12: Baby Meals: Per Capita Expenditure & Consumption, 2009-2015

Figure 13: Other Baby Foods: Sector Trends, 2009–2015

Figure 14: Other Baby Foods: Per Capita Expenditure & Consumption, 2009–2015

Figure 15: Milk & Cereals : Country of Origin, % Volume, Top Five, 2015

Figure 16: Milks & Cereals: Country of Destination, % Volume, Top Four, 2015

Figure 17: Baby Food: Manufacturer Shares, Value %, 2015

Figure 18: Baby Food: Manufacturer Shares, Volume %, 2015

Figure 19: Baby Food: Market Size, 2015-2021

Figure 20: Baby Food: Market Segmentation, 2021

Figure 21: Baby Food: Per Capita, 2015-2021

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