Best Practices in Retail: In-Store Wi-Fi – Bridging Online and Offline Customer Experience

Pages: 13 Published: January 31, 2017 Report Code: GD0005BP

"Best Practices in Retail: In-Store Wi-Fi", a Best Practices report by GlobalData, is one among the many offerings in Digital Industry product line up, which provides business overview of the company, and a case study focused on the implementation of In-Store Wi-Fi within the enterprises.


– Business Challenges: This section provides key business challenges faced by the company and how the company addressed them.

– Context: This section provides an overview of the client’s business, technology under focus and technology vendor details..

– Solutions Deployed: This section provides details about the solutions deployed by the enterprise.

– Deployment Process & Challenges: This section includes details about deployment of the technology and challenged faced during the implementation.

– Benefits Realized: This section analyses benefits realized by the company after implementing the technology/solution.

– Next Steps: This section provides details about the company’s future plans related to technology investment, implementation and use.

Reasons to Buy

– This best practices report provides a brief overview of Starbucks, Tesco F&F Clothing, Desinger Group, Riviera Shopping Center, Forever New, and Burger King, identifies key business challenges and how the company planned to overcome those challenges using in-store Wi-Fi.

– The report drives special focus on the entreprises’ deployment of ‘in-store Wi-Fi’ and the benefits the company realized following the technology’s deployment and implementation.

– The report provides an in-depth insight into the technology deployment, and the challenges faced by the companies during technology implementation, enabling the vendor to focus on those issues.

Table of Contents

Table of Contents

1. Key findings 2

2. Case Study: In-store Wi-Fi, Reshaping the Future of Retail 4

2.1 Starbucks 4

2.2 Tesco F&F Clothing 4

2.3 Designer Group (DG) 5

2.4 Riviera Shopping Center 6

2.5 Forever New 6

2.6 Burger King 7

3. Advice for IT Vendors 8

4. Appendix 10

4.1 Further reading 10

4.2 Contact the authors 11

4.3 Contact Us 12


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