List of Figures
Black Friday shopper penetration, overall and by demographic, 2019 & 2018 shopper penetration
Black Friday & Cyber Monday participation, 2018 & 2019
Barriers to Purchase 2018 & 2019
Financial wellbeing compared to last year, 2018 & 2019
Black Friday spending compared to last year, 2018 & 2019
How consumers financed Black Friday spending, 2018 & 2019
What day did consumers purchase on, 2018 & 2019
Impact of Black Friday/Cyber Monday period on timing of purchasing, 2018 & 2019
Impact of Black Friday/Cyber Monday period on timing of purchasing by category, 2019
Impact of Black Friday falling on or after payday on purchasing, 2019
Influence of Black Friday/Cyber Monday promotional period on Christmas gift purchasing, 2018 & 2019
Who were the items for 2018 & 2019
Research methods 2018 & 2019
Retailers that did the best job of promoting Black Friday, 2019
Which retailer is the first port of call when looking for Black Friday purchases?
Do you expect retailers to offer deals, and do they influence where you shop?
Proportion of online spend
What sort of deals are most appealing
What sort of deals did you take advantage of
Consumer expectation of retailers’ discounts
Agreement and disagreement with statements about Black Friday & Cyber Monday, 2019
What’s driving retailer selection (electricals & technology), 2019, & ppt change on 2018
Consumers using each channel for purchasing electricals & technology (browsed & purchased), 2019
Consumers using each store type for purchasing electricals & technology (browsed & purchased), 2019
Consumers using each device for purchasing electricals & technology (browsed & purchased), 2018
Fulfilment options for Black Friday electricals & technology purchases made online, 2018 & 2019
Average spend on electricals & technology & change on last year
Proportion of online spend for electricals & technology, 2018 & 2019
Top 10 retailers shopped at for electricals & technology, 2018 & 2019
Black Friday electricals & technology penetration, overall and by demographic, 2019 & 2018
Black Friday Audio Visual penetration, overall and by demographic, 2018 & 2017
Television purchasing dynamics, 2018 & 2019
Black Friday Computers & tablets penetration, overall and by demographic, 2019 & 2018
Black Friday Gaming hardware penetration, overall and by demographic, 2019 & 2018
Black Friday Home appliances penetration, overall and by demographic, 2019 & 2018
Black Friday Personal grooming penetration, overall and by demographic, 2019 & 2018
Planned/impulse purchases (overall electricals & technology), 2018 & 2019
Planned/impulse purchases (within electricals & technology), 2018 & 2019
Amazon hero products penetration, overall and by demographic, 2019 & 2018
Planned/impulse purchases (of Amazon hero products), 2018 & 2019
Planned/impulse purchases (within Amazon hero products), 2018 & 2019
Ordering dynamics (of Amazon hero products)
What’s driving retailer selection (fashion & beauty), 2019, & ppt change on 2018
Consumers using each channel for purchasing fashion & beauty (browsed & purchased), 2019
Consumers using each store type for purchasing fashion & beauty (browsed & purchased), 2019
Consumers using each device for purchasing fashion & beauty (browsed & purchased), 2019
Fulfilment options for Black Friday fashion & beauty purchases made online, 2018 & 2019
Average spend on fashion & beauty & change on last year
Proportion of online spend for fashion & beauty, 2018 & 2019
Top 10 retailers shopped at for fashion & beauty, 2018 & 2019
Black Friday fashion & beauty penetration, overall and by demographic, 2019 & 2018 fashion & beauty penetration
Black Friday Clothing penetration, overall and by demographic, 2019 & 2018
Black Friday Accessories penetration, overall and by demographic, 2019 & 2018
Black Friday Footwear penetration, overall and by demographic, 2019 & 2018
Black Friday Health & Beauty penetration, overall and by demographic, 2019 & 2018
Agreement and disagreement with statements about Black Friday & Cyber Monday purchases of fashion & beauty items, 2019
Planned/impulse purchases (overall fashion & beauty), 2018 & 2019
Planned/impulse purchases (within fashion & beauty), 2018 & 2019
What’s driving retailer selection (entertainment & leisure), 2019, & ppt change on 2018
Consumers using each channel for purchasing entertainment & leisure (browsed & purchased), 2019
Consumers using each store type for purchasing entertainment & leisure (browsed & purchased), 2019
Consumers using each device for purchasing entertainment & leisure (browsed & purchased), 2019
Fulfilment options for Black Friday entertainment & leisure purchases made online, 2018 & 2019
Average spend on entertainment & leisure & change on last year
Proportion of online spend for entertainment & leisure, 2018 & 2019
Top 10 retailers shopped at for entertainment & leisure, 2018 & 2019
Black Friday entertainment & leisure penetration, overall and by demographic, 2019 & 2018 entertainment & leisure penetration
Black Friday Entertainment & books penetration, overall and by demographic, 2019 & 2018
Black Friday Sports & leisure penetration, overall and by demographic, 2019 & 2018
Black Friday Toys & games penetration, overall and by demographic, 2019 & 2018
Planned/impulse purchases (overall entertainment & leisure), 2018 & 2019
Planned/impulse purchases (within entertainment & leisure), 2018 & 2019
What’s driving retailer selection (homewares, furniture & DIY), 2019, & ppt change on 2018
Consumers using each channel for purchasing homewares, furniture & DIY (browsed & purchased), 2019
Consumers using each store type for purchasing homewares, furniture & DIY (browsed & purchased), 2019
Consumers using each device for purchasing homewares, furniture & DIY (browsed & purchased), 2019
Fulfilment options for Black Friday homewares, furniture & DIY purchases made online, 2018 & 2019
Average spend on homewares, furniture & DIY & change on last year
Proportion of online spend for homewares, furniture & DIY, 2018 & 2019
Top 10 retailers shopped at for homewares, furniture & DIY, 2018 & 2019
Black Friday homewares, furniture & DIY penetration, overall and by demographic, 2019 & 2018 homewares, furniture & DIY penetration
Black Friday Homewares penetration, overall and by demographic, 2019 & 2018
Black Friday Furniture penetration, overall and by demographic, 2019 & 2018
Black Friday DIY & Gardening penetration, overall and by demographic, 2019 & 2018
Black Friday Floorcoverings penetration, overall and by demographic, 2019 & 2018
Planned/impulse purchases (overall homewares, furniture & DIY), 2018 & 2019
Planned/impulse purchases (within homewares, furniture & DIY), 2018 & 2019
Was delivery before Christmas a factor in whether or not to purchase furniture?, 2018 & 2019
What’s driving retailer selection (specialty food & drink), 2019, & ppt change on 2018
Consumers using each channel for purchasing specialty food & drink (browsed & purchased), 2019
Consumers using each store type for purchasing specialty food & drink (browsed & purchased), 2019
Consumers using each device for purchasing specialty food & drink (browsed & purchased), 2019
Fulfilment options for Black Friday specialty food & drink purchases made online, 2018 & 2019
Average spend on specialty food & drink & change on last year
Proportion of online spend for specialty food & drink, 2018 & 2019
Top 10 retailers shopped at for specialty food & drink, 2018 & 2019
Black Friday specialty food & drink penetration, overall and by demographic, 2019 & 2018 specialty food & drink penetration
Black Friday Food & nutrition penetration, overall and by demographic, 2019 & 2018
Black Friday Drinks penetration, overall and by demographic, 2019 & 2018
Planned/impulse purchases (overall specialty food & drink), 2018 & 2019
Planned/impulse purchases (within specialty food & drink), 2018 & 2019
What’s driving retailer selection (miscellaneous products), 2019, & ppt change on 2018
Consumers using each channel for purchasing miscellaneous products (browsed & purchased), 2019
Consumers using each store type for purchasing miscellaneous products (browsed & purchased), 2019
Consumers using each device for purchasing miscellaneous products (browsed & purchased), 2019
Fulfilment options for Black Friday miscellaneous products purchases made online, 2018 & 2019
Average spend on miscellaneous products & change on last year
Proportion of online spend for miscellaneous products, 2018 & 2019
Top 10 retailers shopped at for miscellaneous products, 2018 & 2019
Black Friday miscellaneous products penetration, overall and by demographic, 2019 & 2018 miscellaneous products penetration
Black Friday Pet care penetration, overall and by demographic, 2019 & 2018
Black Friday Seasonal penetration, overall and by demographic, 2019 & 2018
Black Friday Stationery penetration, overall and by demographic, 2019 & 2018
Planned/impulse purchases (overall miscellaneous products), 2018 & 2019
Planned/impulse purchases (within miscellaneous products), 2018 & 2019