Brazil Sportswear Market Size and Forecast Analytics by Category (Apparel, Footwear, Accessories), Segments (Gender, Positioning, Activitiy), Retail Channel and Key Brands, 2020-2025
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Brazil’s sportswear market was valued at BRL28.4 billion in 2020 and is expected to grow with a CAGR of more than 6% by 2025. The sportswear market of Brazil experienced a decline of more than 7% during 2019-2020, which recovered with significant growth during 2020-2021. Sports clothing accounted for the largest share in 2020, followed by sports footwear, and sports accessories. Offline purchases dominated Brazil’s sportswear market, and clothing, footwear & accessories specialists was the leading distribution channel, followed by other online retailers, and online specialists. Nike, Adidas, and Puma were the top brands in Brazil’s sportswear market in 2021.
Brazil sportswear market overview
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What are the market dynamics of the Brazilian sportswear market?
Sports clothing: Brazil’s sports clothing consisted of womenswear, menswear, and childrenswear, where womenswear is expected to show the highest growth rate during the forecast period, while childrenswear showed the lowest growth rate. Womenswear is expected to show a value growth of more than BRL3 billion during 2020-2025, while menswear will increase by more than BRL2 billion. In 2020, sports-inspired casual wear was the dominating sportswear type, followed by active, and technical sportswear types. Training had the highest share amongst sports clothing based on activity in 2020, followed by football (soccer only), and running. By value, Nike, Adidas, and Puma were the top sports clothing brands in the country in 2021.
Sports footwear: The sports footwear category is expected to grow with a CAGR of more than 5% during 2021-2025, to reach a value of more than BRL12 billion by 2025. Brazil’s sports footwear consisted of women’s footwear, men’s footwear, and children’s footwear, where women’s footwear is expected to show the highest growth rate during the forecast period, while children’s footwear showed the lowest growth rate. Women’s footwear is expected to show a value growth of more than BRL1 billion during 2020-2025, while men’s footwear will increase by more than BRL1 billion. In 2020, active was the dominating sports footwear type, followed by technical, and sports inspires casualwear sports footwear types. Training had the highest share amongst the sports footwear based on activity in 2020, followed by running, and basketball. Nike, Adidas, and Puma were the top sports footwear brands by value in 2021.
Sports accessories: The sports accessories category is expected to grow with a CAGR of more than 11% during 2021-2025, to reach a value of more than BRL1 billion by 2025. Brazil’s sports accessories consisted of handbags, sunglasses, hats, scarves, gloves, belts, and other accessories, where gloves are expected to show the highest growth rate during the forecast period, while hats showed the lowest growth rate. Handbags had the highest share of Brazil’s sports accessories in 2020, followed by sunglasses, and hats. In 2020, sports-inspired casual wear was the dominating sports accessories type, followed by technical, and active sports accessory types. Training had the highest share amongst the sports accessories based on activity in 2020, followed by running, and football (soccer only). Puma, Nike, and Adidas were the top sports footwear brands by value in 2021.
What are the key segments of Brazil’s sportswear market?
Brazil’s sportswear market is categorized into sports clothing, sports footwear, and sports accessories. Sports clothing accounted for the largest share in 2020, followed by sports footwear, and sports accessories. Sports clothing share has been increasing during 2015-2020 and it is expected to grow at a slow pace during the forecast period. Sports accessories are expected to be valued at over BRL1 billion by 2025.
Brazil sportswear market, by key categories
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What are the major distribution channels in Brazil’s sportswear market?
Offline purchases had a major share in Brazil’s sportswear market, with online penetration being less than 35% in 2020. The distribution channels in Brazil’s sportswear market included clothing, footwear & accessories specialists, other online retailers, online specialists, department stores, hypermarkets, supermarkets & hard discounters, other specialist retailers, and others. Clothing, footwear & accessories specialists was the leading distribution channel in 2020, followed by other online retailers, and online specialists. The online specialist is expected to outperform other online retailers by 2025.
Brazil sportswear market, by distribution channels
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Which are the top sportswear brands in Brazil?
The major sportswear brands in Brazil’s sportswear market include Nike, Adidas, Puma, ASICS, Reebok, Vans, Under Armour, New Balance, Lacoste, Decathlon, Converse, Brooks, Champion, Umbro, DC Shoes, FILA, Fiever, Callaway, and Gymshark. Most of the brands had mass-market price positioning, while Vans, Lacoste, and Callaway had premium price positioning. Champion was the only brand amongst the top twenty which had value price positioning.
Brazil sportswear market, by key brands
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Market report scope
Market size (year – 2020) | BRL28.4 billion |
Growth rate (CAGR) | >6% |
Base year for estimation | 2020 |
Forecast period | 2021-2025 |
Key categories | Sports clothing, sports footwear, and sports accessories. |
Key distribution channels | Clothing, footwear & accessories specialists, other online retailers, online specialists, department stores, hypermarkets, supermarkets & hard discounters, other specialist retailers, and others. |
Key brands | Nike, Adidas, Puma, ASICS, Reebok, Vans, Under Armour, New Balance, Lacoste, Decathlon, Converse, Brooks, Champion, Umbro, DC Shoes, FILA, Fiever, Callaway, and Gymshark. |
This databook provides both the historic and forecast market data of total sportswear sales in Brazil. It illustrates the data with charts, graphs and tables summarizing the value and volume trends, with category details in sportswear. The forecasts include the impact of COVID-19 on growth. The databook also reveals major brands ‘share in the sportswear market with their price and market positioning in 2020.
Reasons to Buy
- Gain a comprehensive view of the accessories market and forecasts to 2025.
- Explore new opportunities that will allow you to align your product offerings and strategies to meet demand following the impact of COVID-19 on the accessories market.
- Investigate current and forecast trends in the market to identify the opportunities offering the most potential.
- Understand who the main competitors are in the sectors.
Adidas
Puma
ASICS
Vans
New Balance
Under Armour
Reebok
Converse
Lacoste
Table of Contents
Frequently asked questions
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What was the market value of Brazil’s sportswear market in 2020?
Brazil’s sportswear market was valued at BRL28.4 billion in 2020.
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What is the growth rate of Brazil’s sportswear market?
Brazil’s sportswear market is expected to grow at a CAGR of more than 6% during 2021-2025.
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What are the key categories of Brazil’s sportswear market?
Sports clothing accounted for the largest share in 2020, followed by sports footwear, and sports accessories.
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What are the leading distribution channels of Brazil’s sportswear market?
Clothing, footwear & accessories specialists was the leading distribution channel in 2020, followed by other online retailers, and online specialists.
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What are the key brands in Brazil’s sportswear market?
The top sportswear brands in Brazil’s sportswear market include Nike, Adidas, Puma, ASICS, Reebok, Vans, Under Armour, New Balance, Lacoste, Decathlon, Converse, Brooks, Champion, Umbro, DC Shoes, FILA, Fiever, Callaway, and Gymsha.
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