Business of the Bundesliga 2023-24 – Property Profile, Sponsorship and Media Landscape
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Empower your strategies with our Business of Bundesliga 2023-24 report and make more profitable business decisions.
Delve deep into the commercial dealings that fuel the success of Business of Bundesliga 2023-24 clubs.
Business of the Bundesliga Report Overview
The Bundesliga is estimated to generate $62.5 million from its commercial partners, such as Topps, Sorare and Electronic Arts for the 2023 season.
The Business of The Bundesliga research report takes a closer look at the league from a social media, sponsorship, and media perspective. It also takes a closer look at the commercial setups of all the clubs on an individual basis.
Annual Sponsorship Value (2023-2024) | $62.5 million |
Key Broadcasters | · DigitAlb
· Sky / DAZN · Eleven · United Media · Nova / United Media · Nova Sport · NENT · Viaplay · BeIN · Sky / DAZN ProSiebenSat.1 |
Key Sponsors | · Topps
· Sorare · Electroic Arts · Derbystar · Amazon Web Services · Tipico · Milka |
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Business of The Bundesliga – Broadcasters
Some of the broadcasters for the Bundesliga are DigitAlb, Sky/DAZN, Eleven, United Media, Nova/United Media, Nova Sport, NENT, Viaplay, BeIN, and Sky/DAZN ProSiebenSat.1. The Deutsche Fußball Liga or DFL is responsible for negotiating with media partners on behalf of the Bundesliga. Sky Deutschland has the majority of the Bundesliga’s domestic rights which includes being able to show matches on Tuesdays, Wednesdays, and Saturdays. Meanwhile, DAZN has the right to show Bundesliga fixtures taking place on Fridays and Sundays.
Bundesliga Analysis by Broadcasters, 2023 (%)
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Business of The Bundesliga – League Sponsorship
Some of the key sponsors of the Bundesliga are Topps, Sorare, Electroic Arts, Derbystar, Amazon Web Services (AWS), Tipico, and Milka. The Bundesliga’s biggest annual deal is with Topps. The brand continues to be the longest-running active partner of the league. The second longest sponsorship partner of the Bundesliga is Electronic Arts. Ever since the first deal in 2013, Bundesliga fans have been able to play as their favorite stars on EA’s soccer gaming series.
No new deals have been announced to expand the Bundesliga sponsorship portfolio over the past 12 months. However, Sorare’s latest one-year renewal deal with Bundesliga is the brand’s fifth most annually lucrative deal.
Bundesliga Analysis by League Sponsorship, 2023-2024 (%)
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Scope
- Key Developments Influencing Growth of Commercial Appeal
- Primary Commercial Streams
- Every Club and League Sponsorship Deal Valued
- Leveraging the Power of Social Media
- Player Sponsorship Analysis
- Key Broadcasters and Sponsors
Key Highlights
A detailed overview of the commercial landscape from the Bundesliga’s perspective. Outlining the social media position of the main properties as well as ticketing revenue. A clear breakdown of the sponsorship and media deals linked to the clubs.
Reasons to Buy
- Understand the financial dynamics of the Bundesliga – where and how funds are generated.
- Gain insights into the sponsorship revenues of Bundesliga clubs.
- Break down unparalleled sponsor insights.
- Build a creative strategy on leveraging social media and its impact on fan engagement.
- Explore multiple sources of revenue from media rights and sponsorship deals to ticket sales.
We recommend this valuable source of information to anyone involved as:
- Soccer enthusiasts
- Business professionals
- Stakeholders interested in the financial aspects of the Bundesliga
With this report, you will have access to the financial playbook of the Bundesliga, unveiling the strategies and partnerships that power the world’s premier soccer league.
DAZN
Topps
Sorare
Electronic Arts
Derbystar
Amazon Web Services
Tipico
Milka
Nike
adidas
Puma
Deutsche Telekom
GLS Group
Coca Cola
AOK
eToro
Table of Contents
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Frequently asked questions
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What is the annual sponsorship deal value for the Bundesliga clubs in the 2023-2024 season?
The annual sponsorship deal value for the Bundesliga is $62.5 million in the 2023-2024 season.
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Who are the key broadcasters of the Bundesliga for the 2023 season?
Some of the broadcasters for the Bundesliga 2023 season include DigitAlb, Sky/DAZN, Eleven, United Media, Nova/United Media, Nova Sport, NENT, Viaplay, BeIN, and Sky/DAZN ProSiebenSat.1.
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Who are the key sponsors of the Bundesliga for the 2023 season?
Some of the key sponsors of the Bundesliga are Topps, Sorare, Electroic Arts, Derbystar, Amazon Web Services (AWS), Tipico, and Milka.
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Which is the leading sponsor of the Bundesliga?
Topps is the leading sponsor of the Bundesliga for the 2023-2024 season.
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