Carrier digital communications: Agility in innovative use cases will maximize service provider opportunities

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Telcos are focusing on Rich Communications Services (RCS) opportunity, which is charged as a premium VAS or as part of a standard mobile communications package, in order to combat the mounting mobile communications competitive pressure from OTT players. Carriers in the US, APAC and Europe are looking to align VoLTE capabilities with RCS for more advanced IP communication services. Wi-Fi calling has been launched by a large number of different industry participants including mobile incumbents, cable and fixed-players, with a wide variation in use case. The operators are positioning Wi-Fi calling as a cheaper alternative for cellular calling to avoid high roaming costs and markets as coverage enhancement value-add, especially for indoor calling. Companies such as Telenor, AT&T and Telefonica are experimenting with Web browser-based, real-time communications for voice and video communications. Provisioning easy-to-access developer tools and WebRTC APIs for in-browser communications has the potential to revolutionize the carrier wholesale business on a whole new digital level.

Scope

‘Carrier digital communications: Agility in innovative use cases will maximize service provider opportunities’ report by Pyramid Research describes the state of the carrier digital communications market, analyzes the market drivers and details a number of industry and service provider initiatives that highlight how technologies from VoLTE to Wi-Fi Calling and WebRTC is moving towards commercialization.

The report comprises of the following sections:

Section 1: The carrier digital communications imperative

Section 2: Digital communications technology trends

Section 3: Digital communications carrier deployments and case studies                                                                                                  

Section 4: What’s next for digital communications

Section 5: Key findings & recommendations

Reasons to Buy

Review technologies and services operators are deploying to compete with OTT service providers

Learn best practices in positioning VoLTE, RCS and Wi-Fi calling services.

Assess competitive products built around mesh networking.

Assess the various revenue models available with WebRTC APIs.

Telenor
AT&T
Telefonica
Open Garden
Facebook
Google
Apple
Tango
Mozilla
Opera
SK Telecom
T-Mobile
EE
Cablevision Freewheel
TokBox

Table of Contents

Executive Summary

Section 1: The carrier digital communications imperative

Mobile messaging

Mobile voice

Mobile video

Section 2: Digital communications technology trends

VoLTE

Wi-Fi calling

WebRTC

Section 3: Digital communications carrier deployments and case studies

RCS deployments to date and next steps

Case study: SK Telecom joyn.T

Case study: T-Mobile US Advanced Messaging

Wi-Fi calling deployments to date and next steps

Case study: EE Wi-Fi Calling

Case study: Cablevision Freewheel

WebRTC use cases

Case study: AT&T Enhanced WebRTC API

Case study: Telefonica’s TokBox Leverage

Mesh networking deployments to date

Section 4: What’s next for digital communications?

Competitive digital communications solutions

Digital communications opportunities for carriers

Section 5: Key findings & recommendations

Key finding

Recommendations

Appendices

Acronyms and definitions

Companies mentioned

About Pyramid Research

Pyramid Research contact information

Table

Exhibit 1: Average monthly SMS decline 2015,2020

Exhibit 2: Voice ARPS 2020

Exhibit 3: OTT demonstrates rapid progress in 2015

Exhibit 4: Leading OTT app video calling

Exhibit 5: Carrier voice evolution to VoLTE

Exhibit 6: 5G use cases and technology requirements to support them

Exhibit 7: Integrating webRTC clients with carrier IP networks

Exhibit 8: Rich communications service market status

Exhibit 9: Original Joyn.T Marketing Literature

Exhibit 10: T-Mobile Us Advanced Messaging Launch Features

Exhibit 11: Key Carrier Wi-Fi Calling Deployments To Date, Features

Exhibit 12: EE Wi-Fi Calling Key Marketing Campaign

Exhibit 13: Cablevision Freewheel Campaign

Exhibit 14: Key carrier WEBRTC innovation projects to date; appear in and AT&T enhanced WEBRTC API

Exhibit 15: AT&T SDK App Architecture, Pricing

Exhibit 16: Tokbox Pricing

Exhibit 17: Open garden’s network vision

Exhibit 18: Carriers Rethink Communications

Figures

Exhibit 1: Average monthly SMS decline 2015,2020

Exhibit 2: Voice ARPS 2020

Exhibit 3: OTT demonstrates rapid progress in 2015

Exhibit 4: Leading OTT app video calling

Exhibit 5: Carrier voice evolution to VoLTE

Exhibit 6: 5G use cases and technology requirements to support them

Exhibit 7: Integrating webRTC clients with carrier IP networks

Exhibit 8: Rich communications service market status

Exhibit 9: Original Joyn.T Marketing Literature

Exhibit 10: T-Mobile Us Advanced Messaging Launch Features

Exhibit 11: Key Carrier Wi-Fi Calling Deployments To Date, Features

Exhibit 12: EE Wi-Fi Calling Key Marketing Campaign

Exhibit 13: Cablevision Freewheel Campaign

Exhibit 14: Key carrier WEBRTC innovation projects to date; appear in and AT&T enhanced WEBRTC API

Exhibit 15: AT&T SDK App Architecture, Pricing

Exhibit 16: Tokbox Pricing

Exhibit 17: Open garden’s network vision

Exhibit 18: Carriers Rethink Communications

Frequently asked questions

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