Childrenswear Market Size, Trends and Analysis by Regional and Category Performance, Brands and Forecast to 2028
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Childrenswear Market Report Overview
The childrenswear market size was valued at $200 billion in 2023 and the market will grow at a CAGR of more than 2% during 2023-2028. The need for frequent replacement as children quickly outgrow or damage garments will support the growth of the childrenswear market during tough economic times.
Childrenswear Market Outlook 2023-2028 ($ Billion)
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The childrenswear market report offers comprehensive insight and analysis of the Childrenswear market, the major players, the key trends, and consumer attitudes. The report also includes consumer data from 2023.
Market Size (2023) | $200 billion |
CAGR (2023-2028) | >2% |
Forecast Period | 2023-2028 |
Historical Period | 2018-2022 |
Key Regions | · Asia-Pacific
· Europe · The Americas · Middle East and Africa |
Key Categories | · Girlswear
· Boyswear · Babywear |
Key Brand | · Nike
· Adidas · Zara · H&M · Primark |
Key Channels | · Clothing, Footwear, and Accessories Specialists
· Online Specialists · Other Online Retail · Department Stores · OtherOffline Specialist |
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Childrenswear Market Drivers
A few of the childrenswear market drivers are shorter lifecycles of childrenswear, new brands entering the market, the rise of regional markets in APAC, and the influence of social media in shopping.
Social media: Social media continues to inspire and encourage childrenswear purchases, notably through the “mini-me” trend where parents dress their children in styles that mirror their own, as well as the rise of child influencers, such as Coco Pink Princess and Everleigh Rose. These famous figures will help to increase children’s awareness and interest in fashion, and the brand will increasingly collaborate with them to extend their reach.
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Childrenswear Market Segmentation by Categories
The key categories of the childrenswear market are girlswear, boyswear, and babywear. Girlswear dominated the childrenswear market in 2023.
Childrenswear Market Analysis by Categories, 2023 (%)
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Childrenswear Market Segmentation by Region
The key regions of the childrenswear market are the Americas, Europe, Asia-Pacific, and Middle East, and Africa. In 2023, Asia-Pacific was the leading region in the childrenswear market. Emerging markets such as the Philippines, India, and Malaysia which are experiencing rapid urbanization and economic growth will drive the market in the forecast period.
Childrenswear Market Analysis by Region, 2023 (%)
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Childrenswear Market Analysis by Channel Growth
The key channels in the childrenswear market are clothing, footwear, and accessories specialists, online specialists, other online retailers, department stores, and other offline channels. Clothing, footwear, and accessories specialists, had the highest share in 2023.
Childrenswear Market Analysis by Channel Growth, 2023 (%)
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Childrenswear Market – Competitive Landscape
The key competitors in the childrenswear market are Nike, Adidas, Zara, H&M, and Primark. H&M was the market leader in in 2023. Despite maintaining its leading position in the global childrenswear market, H&M has been losing share in recent years due to lackluster ranges and mass market prices, meaning it has lost out to cheaper, more exciting players such as Primark.
Childrenswear Market Analysis by Brand Profiles, 2023 (%)
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Key Segments Covered in the Childrenswear Market Report
Childrenswear Category Outlook (Value, USD Billion, 2018-2028)
- Girlswear
- Boyswear
- Babywear
Childrenswear Regional Outlook (Value, USD Billion, 2018-2028)
- Europe
- Asia-Pacific
- The Americas
- Middle East and Africa
Childrenswear Channels Outlook (Value, USD Billion, 2018-2028)
- Clothing, Footwear and Accessories Specialists
- Online Specialists
- Other Online Retail
- Department Stores
- Other Offline Channels
Scope
- This report offers an analysis of both the historical and forecast data of the global childrenswear market through 2027.
- It provides a brief of the key trends along with sales and growth across different regions and category groups.
- It highlights the global childrenswear brands and their current competitive position.
Key Highlights
Economic pressures will continue to restrain childrenswear growth in 2024
The online channel will outperform in the forecast period, driven by digital developments
Brands with affordable, on-trend childrenswear ranges win parental appeal
Reasons to Buy
- Gain a comprehensive view of the global childrenswear market and forecasts to 2028.
- Explore new opportunities that will allow you to align your product offerings and strategies to meet demand.
- Investigate current and forecast trends in childrenswear to identify the opportunities offering the most potential.
- Understand who the main competitors are in the global childrenswear market and their price positioning.
Nike
Carter's
UNIQLO
Primark
Zara
Adidas
The Children's Place
Old Navy
C&A
Shein
Arket
Circos
Bundlee
thelittleloop
M&S
George at ASDA
Original Marines
Kappa
Hanna Andersson
Phase Eight
Max&Co
Brave Kid
Khaite
Bonpoint
John Lewis & Partners
Represent
Ksubi
Tesco
Walmart
Mayoral
Petit Bateau
Justice
Polarn O. Pyret
BalaBala
Mori
Trotters
Table of Contents
Table
Figures
Frequently asked questions
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What was the childrenswear market size in 2023?
The childrenswear market size was valued at $200 billion in 2023.
-
What is the expected growth rate of the childrenswear market for the forecast period?
The childrenswear market is expected to grow at a CAGR of more than 2% during 2023-2028.
-
Which category dominated the childrenswear market in 2023?
The girlswear category dominated the childrenswear market in 2023.
-
Which are the key brands in the childrenswear market?
Nike, Adidas, Zara, H&M, and Primark are a few of the key brands in the childrenswear market.
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