Childrenswear Market Size, Trends and Analysis by Regional and Category Performance, Brands and Forecast to 2028

Powered by

All the vital news, analysis, and commentary curated by our industry experts.

This report offers an analysis of both the historic and forecast data of the global childrenswear market through 2027. It provides a brief of the key trends along with sales and growth across different regions and category groups. It also highlights the global childrenswear brands and their current competitive position.

The childrenswear market experienced growth of just 3.5% in 2023 due to high inflation, resulting in a mere 2.7% increase in volumes globally and a decline in volumes in Western Europe and North America. Asia-Pacific market will be the fastest-growing region in the forecast period, with its share forecast to rise from 27.0% in 2023 to 29.4% in 2028, driven by strong economic expansion, urbanization, lower inflation rates, and a growing population. In contrast, Europe and the Americas are expected to lose regional shares due to declining birth rates and the inflationary impact on consumer spending. Value player Primark continues to win share within the childrenswear market, rising 0.3ppts between 2021 and 2023, thanks to its global expansion, affordable and on-trend ranges, and strong franchise collaborations.

Key Highlights

Economic pressures will continue to restrain childrenswear growth in 2024

The online channel will outperform in the forecast period, driven by digital developments

Brands with affordable, on-trend childrenswear ranges win parental appeal

Reasons to Buy

Gain a comprehensive view of the Global Childrenswear Market to 2028

Explore new opportunities that will allow you to align your product offerings and strategies to meet demand following the impact of inflation on the global childrenswear market

Investigate key trends in the global childrenswear market

Understand who the main competitors are in the category and their profiles.

H&M
Nike
Carter's
UNIQLO
Primark
Zara
Adidas
The Children's Place
Old Navy
C&A
Shein
Arket
Circos
Bundlee
thelittleloop
M&S
George at ASDA
Original Marines
Kappa
Hanna Andersson
Phase Eight
Max&Co
Brave Kid
Khaite
Bonpoint
John Lewis & Partners
Represent
Ksubi
Tesco
Walmart
Mayoral
Petit Bateau
Justice
Polarn O. Pyret
BalaBala
Mori
Trotters

Table of Contents

Executive Summary

Key Trends in the Global Childrenswear Market

Drivers & Inhibitors

Boosting sustainability and longevity within childrenswear

Specialist sportswear ranges to cater to children’s active lifestyles

Adult clothing players enter the market to meet evolving parental demands

Strategies for success

Global Market Size to 2028

Channel Performance to 2028

Regional Performance to 2028

Category Performance to 2028

Consumer Insights

Competitive Landscape: Market Shares & Brand Profiles

Top 10 Brands 2021-2023

Brands in Focus: Primark

Brands in Focus: Old Navy

Brands in Focus: Mayoral

Brands in Focus: Petit Bateau and Justice

Brands to Watch

Methodology

Contact Us

Table

Global Boyswear and Girlswear Market Value by Product Segments ($ bn), 2018, 2023, 2024 & 2028 with CAGR (%) 2023-2028

Figures

Global Childrenswear Market Value, 2018, 2023 & 2028 ($ bn) with five-year CAGR (%)

Global Childrenswear Market Value ($ bn) 2018–2028, and Annual Growth (%)

Global Childrenswear Market Volume (units bn) 2018-2028, and Annual Growth (%)

Share of Global Childrenswear Market by Price Positioning (%), 2018, 2023 & 2028

Share of Global Clothing Market by Subsector (%), 2018, 2023 & 2028

Global Childrenswear Online Market ($ bn) and Online Penetration (%), 2018-2028

Channel Shares (%) within the Global Childrenswear Market, 2018, 2023 & 2028

Share of Global Childrenswear Market by Region (%) 2018, 2023 & 2028

Top 10 Global Childrenswear Markets by Value ($ bn), 2018, 2023, 2024 & 2028

Top 10 Global Childrenswear Markets by CAGR (%) 2023-2028

Global Childrenswear Segments by Value ($ bn), 2018, 2023, 2024 & 2028 with CAGR (%) 2023-2028

Consumers who purchased childrenswear in the last 12 months

Categories purchased by clothing shoppers

UK Consumers – Childrenswear Purchase Drivers

UK Consumers – Childrenswear Clothing Inspirations

Top 10 Brands by Market Share (%), 2021, 2022 & 2023 with Change in Share 2021-2023 (ppts)

Primark’s Global Childrenswear Market Share (%) 2018-2023

Old Navy’s Global Childrenswear Market Share (%) 2018-2023

“Mayoral’s Global Childrenswear Market Share (%)

2018-2023”

Frequently asked questions

Childrenswear Market Size, Trends and Analysis by Regional and Category Performance, Brands and Forecast to 2028 standard reports
Currency USD
$4,950

Can be used by individual purchaser only

$14,850

Can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company


Undecided about purchasing this report?

Enquire Before Buying Request a Free Sample

Get in touch to find out about multi-purchase discounts

reportstore@globaldata.com
Tel +44 20 7947 2745

Every customer’s requirement is unique. With over 220,000 construction projects tracked, we can create a tailored dataset for you based on the types of projects you are looking for. Please get in touch with your specific requirements and we can send you a quote.

Sample Report

Childrenswear Market Size, Trends and Analysis by Regional and Category Performance, Brands and Forecast to 2028 was curated by the best experts in the industry and we are confident about its unique quality. However, we want you to make the most beneficial decision for your business, so we offer free sample pages to help you:

  • Assess the relevance of the report
  • Evaluate the quality of the report
  • Justify the cost

Download your copy of the sample report and make an informed decision about whether the full report will provide you with the insights and information you need.

Below is a sample report to understand what you are buying

See what our customers are saying
testimonial-image
testimonial-image
testimonial-image
testimonial-image
testimonial-image
testimonial-image
testimonial-image

“The GlobalData platform is our go-to tool for intelligence services. GlobalData provides an easy way to access comprehensive intelligence data around multiple sectors, which essentially makes it a one-for-all intelligence platform, for tendering and approaching customers.

GlobalData is very customer orientated, with a high degree of personalised services, which benefits everyday use. The highly detailed project intelligence and forecast reports can be utilised across multiple departments and workflow scopes, from operational to strategic level, and often support strategic decisions. GlobalData Analytics and visualisation solutions has contributed positively when preparing management presentations and strategic papers.”

Business Intelligence & Marketing Manager, SAL Heavy Lift

“COVID-19 has caused significant interference to our business and the COVID-19 intelligence from GlobalData has helped us reach better decisions around strategy. These two highlights have helped enormously to understand the projections into the future concerning our business units, we also utilise the project database to source new projects for Liebherr-Werk to use as an additional source to pitch for new business.”

Market Analyst & Management, Liebherr-Werk

Your daily news has saved me a lot of time and keeps me up-to-date with what is happening in the market, I like that you almost always have a link to the source origin. We also use your market data in our Strategic Business Process to support our business decisions. By having everything in one place on the Intelligence Center it has saved me a lot of time versus looking on different sources, the alert function also helps with this.

Head of Key Accounts, Saab AB

Having used several other market research companies, I find that GlobalData manages to provide that ‘difficult-to-get’ market data that others can’t, as well as very diverse and complete consumer surveys.

Marketing Intelligence Manager, Portugal Foods

Our experience with GlobalData has been very good, from the platform itself to the people. I find that the analysts and the account team have a high level of customer focus and responsiveness and therefore I can always rely on. The platform is more holistic than other providers. It is convenient and almost like a one stop shop. The pricing suite is highly competitive and value for our organisation.

I like reports that inform new segments such as the analysis on generation Z, millennials, the impact of COVID 19 to our banking customers and their new channel habits. Secondly the specialist insight on affluent sector significantly increases our understanding about this group of customers. The combination of those give us depth and breadth of the evolving market.

I’m in the business of answering and helping people make decisions so with the intelligence center I can do that, effectively and efficiently. I can share quickly key insights that answer and satisfy our country stakeholders by giving them many quality studies and primary research about competitive landscape beyond the outlook of our bank. It helps me be seen as an advisory partner and that makes a big difference. A big benefit of our subscription is that no one holds the whole data and because it allows so many people, so many different parts of our organisation have access, it enables all teams to have the same level of knowledge and decision support.

Head of Customer Insight and Research, Standard Chartered

“I know that I can always rely on Globaldata’s work when I’m searching for the right consumer and market insights. I use Globaldata insights to understand the changing market & consumer landscape and help create better taste & wellbeing solutions for our customers in food, beverage and healthcare industries.

Globaldata has the right data and the reports are of very high quality compared to your competitors. Globaldata not only has overall market sizes & consumer insights on food & beverages but also provides insights at the ingredient & flavour level. That is key for B2B companies like Givaudan. This way we understand our customers’ business and also gain insight to our unique industry”

Head of Consumer Sensory Insights, Givaudan

GlobalData provides a great range of information and reports on various sectors that is highly relevant, timely, easy to access and utilise.  The reports and data dashboards help engagement with clients; they provide valuable industry and market insights that can enrich client conversations and can help in the shaping of value propositions. Moreover, using GlobalData products has helped increase my knowledge of the finance sector, the players within it, and the general threats and opportunities.

I find the consumer surveys that are carried out to be extremely beneficial and not something I have seen anywhere else. They provided an insightful view of why and which consumers take (or don’t) particular financial products. This can help shape conversations with clients to ensure they make the right strategic decisions for their business.

One of the challenges I have found is that data in the payments space is often piecemeal. With GD all of the data I need is in one place, but it also comes with additional market reports that provide useful extra context and information. Having the ability to set-up alerts on relevant movements in the industry, be it competitors or customers, and have them emailed directly to me, ensures I get early sight of industry activity and don’t have to search for news.

Senior Account Manager, TSYS
Go even deeper with GlobalData Intelligence Center

Every Company Report we produce is powered by the GlobalData Intelligence Center.

Subscribing to our intelligence platform means you can monitor developments at Childrenswear Market Size, Trends and Analysis by Regional and Category Performance, Brands and Forecast to 2028 in real time.

  • Access a live Childrenswear Market Size, Trends and Analysis by Regional and Category Performance, Brands and Forecast to 2028 dashboard for 12 months, with up-to-the-minute insights.
  • Fuel your decision making with real-time deal coverage and media activity.
  • Turn insights on financials, deals, products and pipelines into powerful agents of commercial advantage.