China Baby Food Market Size and Share by Categories, Distribution and Forecast to 2029
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China Baby Food Market Report Overview
The baby food sales in China were worth CNY 91 billion in 2023. The China baby food market will record a CAGR of less than 1% during 2023-2029. The China baby food market outlook includes socio-demographic trends to aid clients in effective decision-making.
China Baby Food Market Outlook, 2023-2029 (CNY Billion)
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The China baby food market insights cover current and future trends that will influence the baby food industry. This report collates multiple data sources to offer a comprehensive baby food sector overview in China from 2017 to 2029.
| Market Size (2023) | CNY 91 billion |
| CAGR (2023-2029) | <1% |
| Historical Period | 2017-2022 |
| Forecast Period | 2023-2029 |
| Key Categories | · Baby Milks
· Baby Cereals & Dry Meals · Baby Wet Meals & Others · Baby Finger Food · Baby Drinks |
| Key Distribution Channels | · Drugstores & Pharmacies
· Hypermarkets and Supermarkets · Convenience Stores · E-Retailers · Department Stores |
| Leading Manufacturers | · Feihe International
· Nestle · The a2 Milk Company |
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China Baby Food Market Trends
Growing consumer spending power will enable more families to purchase commercially prepared infant food, increasing consumption and usage levels. These consumers will become a more desirable target for multinational corporations expanding their distribution into new regions as they become wealthier. Due to this geographic expansion, international brands are now more widely available, which will encourage parents to select these brands.
In September 2021, the ruling Communist Party of China announced a “three-child policy”, allowing couples to have more than two children. This was introduced by the Chinese government to reverse declining birth rates. In addition, the rise in income levels is broadening the potential market for baby food, especially for premium baby milks, regardless of whether they are produced domestically or imported. Given the rise in incomes and subsequent increase in affordability among consumers, baby food manufacturers will likely aim to expand their sales.
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China Baby Food Market Segmentation by Categories
The baby milk category led the China baby food market sales in 2023
The key categories in the China baby food market are:
- Baby Milks
- Baby Cereals & Dry Meals
- Baby Wet Meals & Others
- Baby Finger Food
- Baby Drinks
The baby milk category’s key segments are growing-up milk, special formula milk, follow-on milk, and first-stage milk. The growing-up milks led the category’s value and volume sales, accounting for shares of more than 50%, respectively, in 2023.
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Segments Covered in the Report
China Baby Food Categories Outlook (Value, CNY Billion, 2017-2029)
- Baby Milks
- Baby Cereals & Dry Meals
- Baby Wet Meals & Others
- Baby Finger Food
- Baby Drinks
China Baby Food Distribution Channel Outlook (Value, CNY Billion, 2017-2029)
- Drugstores & Pharmacies
- Hypermarkets & Supermarkets
- Convenience Stores
- E-Retailers
- Department Stores
China Baby Food Market Segmentation by Distribution Channels
Hypermarkets & Supermarkets led the China baby food sales in 2023
A few of the key distribution channels in the China baby food market are:
- Drugstores & Pharmacies
- Hypermarkets & Supermarkets
- Convenience Stores
- E-Retailers
- Department Stores
E-retailers emerged as the most preferred distribution channel with the highest value sales in 2023. Convenience stores ranked as the second-largest distribution channel that year.
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China Baby Food Market - Competitive Landscape
In 2023, Feihe International garnered the largest China baby food value
The leading baby food manufacturers in China are:
- Feihe International
- Nestle
- The a2 Milk Company
Feihe International dominated the China baby food market. The company markets baby milks under two main brands, Feifan and Astrobaby. Feifan provides infant milk formula with ingredients such as OPO structured fat, nucleotide mix, DHA, arachidonic acid (ARA), natural walnut oil, lutein, and omega-3 fatty acid.
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Scope
This report provides:
- This report brings together multiple data sources to provide a comprehensive overview of the baby food sector in China, as part of GlobalData’s global coverage of the sector. It includes an analysis of the following:
- Market environment: The report provides a comparative analysis of the value and volume shares of China against the Asia-Pacific and global baby food sectors. Additionally, the per capita consumption (PCC)* of and per capita expenditure (PCE)* on baby food in China are compared at regional and global levels.
- Background: Provides an overview of births, consumer trends, sociodemographic trends, working women population, and regulations in the Chinese baby food sector.
- Category coverage and competitive landscape: The report offers an overview of growth at a sector level and provides an analysis of five categories: baby milks, baby cereals & dry meals, baby wet meals & others, baby finger food, and baby drinks. These categories are analyzed by value, volume, and CAGR for the 2017–29 period. The analysis also includes the PCC of and PCE on baby food in China, by category. The report provides an analysis of leading manufacturers and brands in the Chinese baby food sector in 2023 and their sales shares in each category.
- Production and trade: The report provides an analysis of imports and exports in the Chinese baby food sector.
- Distribution channels: Provides analysis on the leading distribution channels at both sector and category levels in 2023.
- Economic background: The report also provides an outlook on macroeconomic indicators in China, with a snapshot of the economy and labor market.
Key Highlights
Value sales of baby milks fell from CNY83.8 billion ($12.4 billion) in 2017 to CNY82.9 billion ($11.7 billion) in 2023, at a negative CAGR of 0.2% during this period.
Volumes of baby cereals & dry meals decreased from 30.21 million kg in 2017 to 24.06 million kg in 2023, at a negative CAGR of 3.7%.
Value sales of the baby wet meals & others category rose from CNY2.8 billion ($421.2 million) in 2017 to CNY3.1 billion ($442.3 million) in 2023, at a CAGR of 1.6%.
PCC of baby finger food increased by 33.3% during 2017–23.
During the same period, PCC of baby drinks fell by 75%.
Reasons to Buy
- Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
- Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
- Detailed understanding of consumption by individual product categories to align your sales and marketing efforts with the latest trends in the market.
- Investigate which categories are performing the best and how this is changing market dynamics.
Nestlé
The a2 Milk Company
Danone
FrieslandCampina
Yili Group
Ausnutria Hyproca
Table of Contents
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Figures
Frequently asked questions
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What was the China baby food market size in 2023?
The baby food market size in China was CNY 91 billion in 2023.
-
What is the expected China baby food market growth rate for the forecast period?
The baby food market in China will achieve a CAGR of less than 1% during 2023-2029.
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Which was the leading category in the China baby food market in 2023?
Baby milks was the leading category in the China baby food market in 2023.
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Which was the leading distribution channel of the China baby food market in 2023?
E-retailers was the leading distribution channel of the China baby food market in 2023.
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Which are the leading China baby food market manufacturers?
The leading manufacturers in the China baby food market are Feihe International, Nestle, and The a2 Milk Company among others.
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