Cigarettes in Croatia
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The cigarette market in Croatia is one of the larger of the former Yugoslav states, but it is experiencing long-term decline because of rising taxes, anti-smoking laws, and lower smoking incidences. This is compounded by relatively high rates of cigarette smuggling, like in other Balkan countries, which is further hindering the legitimate cigarette market. The market leader, and the biggest domestic cigarette producer, is TDR (owned by BAT since 2015) with over half of the duty-paid market.
Scope
• As of 2014, TDR controlled 57% of the Croatian cigarette market
• Per capita consumption is relatively high, at 1,229 pieces in 2013
• Although the smoking rates are declining in Croatia, they are still quite high standing at 28.9% of the total adult population
• Imports have greatly increased in recent years due to EU membership and the lowering of tariffs
Reasons to Buy
Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market
Identify the areas of growth and opportunities, which will aid effective marketing planning
As consumers’ product demands evolve, the dynamics between different countries also change – favoring some countries and leaving others increasingly out of line with demand patterns. As a result, understanding the specific dynamics of the Croatia market is crucial to ensuring maximum future sales
The differing growth rates in regional product sales drive fundamental shifts in the market. This report provides detailed, authoritative data on these changes – prime intelligence for marketers
Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future
Tvornica Duhana Rovinj (TDR)
TD Zadar
PMI
JTI
TD Zagreb
Austria Tabak (Gallaher Group
Adris Group
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