Cigarettes in Kenya, 2020
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The total cigarette production in 2018 was 21,435 million pieces. The Kenyan cigarette market has seen a mixed performance since the beginning of the decade due to a combination of a flourishing non-duty paid sector, a lackluster performance of the country’s economy, a series of tax/price hikes, political uncertainty, and controls on tobacco use in public. The market is largely supplied by British American Tobacco Kenya, which dominates the privately owned Mastermind Tobacco, with small quantities of imports of other brands also present. Low disposable income for the majority means that cigarettes are a luxury item. Hence, smoking prevalence is low and largely confined to men. Kenyan authorities are taking an increasingly tough stance against the use of tobacco products.
Cigarettes in Kenya market research report provides extensive and highly detailed current and future market trends in the tobacco market in Kenya. It covers market size and structure along with per capita and overall consumption. Additionally, it focuses on brand data, retail pricing, prospects, and forecasts for sales and consumption until 2030.
Kenya Cigarettes Market Dynamics
The vast majority of cigarettes consumed in Kenya are domestically produced, using locally grown leaves. The past decade has seen continued buoyancy as well as growth in output in the market, primarily because of expansion in exports since 2004. However, the Kenyan cigarette market is going through a turbulent period with conditions not expected to improve. Internally the market faces pressures brought about by a tightening of restrictions on the marketing and use of tobacco products. It is also being affected by an increasingly tough fiscal policy towards taxation which is placing increased emphasis on price rises. The likely future benefit to the market is favorable economic and political concerns.
Kenya Cigarettes Market Segmentation by Blend
The key blends in the Kenya cigarettes market are Virginia Blends, Dark Blends, and American Blends.
Kenya Cigarettes Market - Competitive Landscape
The leading players in the Kenya cigarettes market are BAT, Mastermind, and JTI. The market is completely dominated by BAT Kenya. Imports, apart from sales to tourists on the coast have traditionally been minimal, with the only competition to the manufactured market coming from hand-rolled, homemade cigarettes.
Kenya Cigarettes Market Analysis, by Players
To know more about the players in the Kenya cigarettes market, download a free report sample
Key Highlights
- The Kenyan market is dominated by domestically manufactured cigarettes.
- The market is completely dominated by BAT Kenya. Having been the only significant company present since the early 1970s, it dominated the domestic market for the next 20 years.
Kenya Cigarettes Market Report Overview
Total Cigarette Production (2018) | 21,435 Million Pieces |
Key Blends | Virginia Blends, Dark Blends, and American Blends |
Leading Players | BAT, Mastermind, and JTI |
Reasons to Buy
- Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market.
- Identify the areas of growth and opportunities, which will aid effective marketing planning.
- The differing growth rates in regional product sales drive fundamental shifts in the market.
- This report provides detailed, authoritative data on these changes – prime intelligence for marketers.
- Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future.
JTI
Mastermind
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Frequently asked questions
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What was the total cigarette production in Kenya in 2018?
The total cigarette production in Kenya was 21,435 million pieces in 2018.
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How are the vast majority of cigarettes consumed in Kenya produced?
The vast majority of cigarettes consumed in Kenya are domestically produced, using locally grown leaves.
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What are the key blends in the Kenya cigarettes market?
The key blends in the Kenya cigarettes market are Virginia Blends, Dark Blends, and American Blends.
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Who are the key players in the Kenya cigarettes market?
The leading players in the Kenya cigarettes market are BAT, Mastermind, and JTI.
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