Clothing & Footwear Retailing in China – Market Summary & Forecasts; Comprehensive overview of the market, consumer, and competitive context, with retail sales value and forecasts to 2020

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The clothing market in China is one of the most important markets in the country and it holds huge growth potential. A large population with increasing per capita clothing consumption provides a lucrative business environment for both domestic and international brands. In addition, the increasing demand for, and availability of, international brands among the fashion hungry younger generations of China has resulted in higher spending on clothing. Clothing consumption per capita is expected to grow at a CAGR of 9.2% over the next five years.

Scope

• The clothing market in China is considered the world’s largest fashion market

•  A rising middle class with increased disposable income and altering lifestyles are driving retail demand and retailer’s expansion plans in tier lll and tier lV cities will drive further growth

• Women’s wear constitutes over half of spending in the Chinese clothing market and women’s footwear segment is expected to be the most lucrative one

• Online spend in clothing and footwear is expected to maintain a strong CAGR of 23.93% and 26.92% over the forecast period

Reasons to Buy

Gain a comprehensive knowledge on clothing and footwear sector in the China retail market and develop a competitive advantage from the start of your supply chain

Investigate current and forecast behaviour trends in clothing and footwear category to identify the best opportunities to exploit

Analyze the recommended actions to align your marketing strategies with the crucial trends influencing the consumer behavior

Understand the fastest growing categories including menswear, womenswear, childrenswear, men’s footwear, women’s footwear and children’s footwear in the market, with insights on performance across key channels from 2010, with forecasts until 2020

Explore novel opportunities that will allow you to align your product offerings and strategies to meet demand by analyzing the vital economic and population trends, key consumer and technology trends influencing the clothing and footwear market

Analysis of key international and domestic players operating in the clothing and footwear market – including store counts and revenues that give you a competitive edge – identify opportunities to improve your market share

Uniqlo
H&M
Zara
Gap
Rainbow Department Store Co.Ltd
Parkson
New World Department store
Intime Department Store
Golden Eagle Retail
Marks & Spencer
Forever 21 Vancl
Vipshop
Belle International
Daphne
Walker Shop
Brown Shoe
Letao.com

Table of Contents

1 Introduction

1.1 What is this Report About?

2 Executive Summary & Outlook

3 Market Context

3.1 A steady economy with major growth potential for retailers

3.1.1 China's economy is increasing despite a declining growth rate

3.1.2 Savings are always a top priority for Chinese

3.1.3 Employment shift from unskilled to skilled, rural to urban, manufacturing to service industries

3.1.4 Inflation rate remains as a major concern

3.1.5 Household consumption trebles driving spending power

3.2 Large population with growing prosperity makes China a big attraction for retail

4 Chinese Shoppers

4.1 From functional to emotional

4.2 More opportunity for niche brands and mass market retailers

4.3 Shopping – a leisure activity

4.4 Two major events drive retail spend in China

4.5 High adoption of smartphones and tablets for shopping

4.6 Counterfeiting forces consumers to trade up to premium for quality assurance

4.7 Tourism /travel increases awareness of international brands

4.7.1 China remains as the second largest Duty Free market in 2020

5 Doing business in China

5.1 Summary

5.2 Anti-corruption crackdown requires careful handling for foreign businesses

5.3 Complex licensing procedures a hindrance for foreign retailers

5.4 Favourable tax structure to encourage domestic and foreign investments

5.5 Impact of government regulations on the luxury market

6 Retail – Product Sectors

6.1 Product Sector Analysis

6.1.1 Clothing

6.1.2 Footwear

6.2 Clothing and Footwear Category Overview

6.2.1 Clothing

6.2.2 Footwear

6.3 Major Retailers

6.3.1 Clothing

6.3.2 Footwear

7 Appendix

7.1 Definitions

7.1.1 This report provides 2015 actual sales; while forecasts are provided for 2016 – 2020

7.2 Summary Methodology

7.2.1 Overview

7.2.2 The triangulated market sizing method

7.2.3 Industry surveys in the creation of retail market data

7.2.4 Quality control and standardized processes

7.3 About Verdict Retail

7.4 Disclaimer

Table

Table 1: Custom Duty Rates and Consumption Tax Rates of Luxury Goods

Table 2: China Clothing Retail Sales (CNY bn), by Channel Group, 2010-2015

Table 3: China Clothing Retail Sales Forecast (CNY bn), by Channel Group, 2015-2020

Table 4: China Clothing Retail Sales (US$ mn), by Channel Group, 2010-2015

Table 5: China Clothing Retail Sales Forecast (US$ mn), by Channel Group, 2015-2020

Table 6: China Clothing Retail Segmentation, by Channel Group, 2010-2020

Table 7: China Clothing Retail Sales (CNY bn), by Sub-Category, 2010-2015

Table 8: China Clothing Retail Sales Forecast (CNY bn), by Sub-Category, 2015-2020

Table 9: China Clothing Retail Sales (US$ mn), by Sub-Category, 2010-2015

Table 10: China Clothing Retail Sales Forecast (US$ mn), by Sub-Category, 2015-2020

Table 11: China Clothing Retail Segmentation, by Sub-Category, 2010-2020

Table 12: China Footwear Retail Sales (CNY bn), by Channel Group, 2010-2015

Table 13: China Footwear Retail Sales Forecast (CNY bn), by Channel Group, 2015-2020

Table 14: China Footwear Retail Sales (US$ mn), by Channel Group, 2010-2015

Table 15: China Footwear Retail Sales Forecast (US$ mn), by Channel Group, 2015-2020

Table 16: China Footwear Retail Segmentation, by Channel Group, 2010-2020

Table 17: China Footwear Retail Sales (CNY bn), by Sub-Category, 2010-2015

Table 18: China Footwear Retail Sales Forecast (CNY bn), by Sub-Category, 2015-2020

Table 19: China Footwear Retail Sales (US$ mn), by Sub-Category, 2010-2015

Table 20: China Footwear Retail Sales Forecast (US$ mn), by Sub-Category, 2015-2020

Table 21: China Footwear Retail Segmentation, by Sub-Category, 2010-2020

Table 22: Key Clothing Retailers in China

Table 23: Key Footwear Retailers in China

Table 24: China Exchange Rate CNY-USD (Annual Average), 2010-2015

Table 25: China Exchange Rate CNY-USD (Annual Average), 2016-2020 Forecasts

Table 26: Verdict Retail Channel Definitions

Table 27: Verdict Retail Category Definitions

Figures

Figure 1: GDP Value (US$ Billion), 2010-2015

Figure 2: Growth Rate of GDP (%), 2010-2015

Figure 3: GDP Value and Growth (CNY billion, %), 2010-2015

Figure 4: Forecasts for GDP Value and Growth (CNY Billion, %) 2015-2020

Figure 5: Gross Domestic Savings Rate as Share of GDP (%), 2005-2015

Figure 6: Share of Employment by Sector (% of Total Labor Force), 2005 & 2015

Figure 7: Unemployment Rate (% of Total Labor Force), 2005-2015

Figure 8: Inflation Growth Rates (%), 2005-2015

Figure 9: Household Consumption Expenditure of China (CNY Billion), 2005-2015E

Figure 10: Household Consumption Expenditure of Major Countries (US$ Billion), 2015

Figure 11: Growth of Household Consumption Expenditure (%), 2005-2015

Figure 12: Rural and Urban Populations (millions) 2005, 2015 and 2020

Figure 13: Total Population and Growth Rate (Millions, %), 2005-2020

Figure 14: Population Split by Gender (%), 2015 and 2020

Figure 15: Population Split by Age Group (%), 2015 and 2020E

Figure 16: Per Capita Spend on Retail (CNY), 2005 and 2015

Figure 17: Per Capita Spend on Retail by Age Group (%), 2005 and 2015

Figure 18: The Changing Chinese Shopper

Figure 19: Chinese New Year sales 2011-2016

Figure 20: Single Day sales 2010-2015

Figure 21: Smartphone users and penetration in China 2014-2019e

Figure 22: Top 10 Tourist Destination for Chinese in 2015

Figure 23: Major Cities with High Spend on Retail

Figure 24: Top 10 Duty Free markets by value, 2015 and 2020 (US$ billion)

Figure 25: Key Components of Doing Business in China Matrix

Figure 26: Individual Income Tax and Enterprise Income Tax Rates in China

Figure 27: Key Market Entry Requirements for China 2015

Figure 28: Share of Clothing in overall Retail 2015 and 2020

Figure 29: Retail Sales Value and Growth (CNY Billion, %) of Clothing 2015-2020

Figure 30: Spend per Head on Clothing 2015 and 2020

Figure 31: Share of Clothing by Womenswear, Menswear and Childrenwear 2015 and 2020

Figure 32: Womenswear Sales Value and Growth (CNY Billion, %) 2015-2020

Figure 33: Menswear Sales Value and Growth (CNY Billion, %) 2015-2020

Figure 34: Childrenwear Sales Value and Growth (CNY Billion, %) 2015-2020

Figure 35: Online Spend in Clothing 2015-2020

Figure 36: Online Share of Total Clothing Spend 2015 and 2020

Figure 37: Spending per Channel in Clothing (%) 2015 and 2020

Figure 38: Share of Footwear in overall Retail 2015 and 2020

Figure 39: Retail Sales Value and Growth (CNY Billion, %) of Footwear 2015-2020

Figure 40: Spend per Head on Footwear 2015 and 2020

Figure 41: Share of Footwear by Women's Footwear, Men's Footwear and Children's Footwear 2014

Figure 42: Women's Footwear Sales Value and Growth (CNY Billion, %) 2015-2020

Figure 43: Men's Footwear Sales Value and Growth (CNY Billion, %) 2015-2020

Figure 44: Children's Footwear Sales Value and Growth (CNY Billion, %) 2015-2020

Figure 45: Online Spend in Footwear 2015-2020

Figure 46: Online Share of total Footwear Spend 2015 and 2020

Figure 47: Spending per Channel in Footwear (%) 2015 and 2020

Figure 48: China Clothing Retail Sales and Forecast (CNY bn), by Channel Group, 2010-2020

Figure 49: China Clothing Retail Sales and Forecast (CNY bn), by Sub-Category, 2010-2020

Figure 50: China Footwear Retail Sales and Forecast (CNY bn), by Channel Group, 2010-2020

Figure 51: China Footwear Retail Sales and Forecast (CNY bn), by Sub-Category, 2010-2020

Figure 52: The Triangulated Market Sizing Methodology

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