Coca-Cola Company – Digital Transformation Strategies
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Coca Cola Digital Transformation Strategies Report Overview
Coca-Cola’s digital transformation strategies are primarily focused on operational efficiency leveraging data and technology, enhancing customer experience through both online and offline channels, and strengthening its digital culture. The annual ICT spending of Coca-Cola was estimated at $925 million in 2022. A major share of this spending is earmarked for acquiring ICT services, software, and hardware from vendors. Coca-Cola is a producer, distributor and marketer of non-alcoholic beverages, its product portfolio comprises of sparkling beverages and a variety of still beverages including juices and juice drinks, waters, enhanced waters, ready to drink teas and coffees, and energy and sports drinks.
The Coca-Cola Digital Transformation Strategies report will act as a reference point to understand a company/competitor’s digital strategy. It will also help in understanding the digital preparedness of the company against its peers. Information included in these reports are sourced from a mix of our very own internal database and authentic secondary research links such as company’s annual report, presentations, press releases etc. The report covers overview of the company, its digital transformation strategies, technology focus areas, technology initiatives, technology introductions, investments, acquisitions, ICT spending among others.
Total ICT Spending 2022 | $925 million |
ICT Spend by Function | Data Center, Communications, Network, Application, End-User Computing, Service Desk, and Management |
ICT Spend by Channel | Internal Development and Maintenance, Technology Vendors (Direct), Local Resellers, Telcos, ICT Services Providers/Consulting Firms, Specialist Outsourcers, and Systems integrators |
External ICT Spend by Segment | ICT services, Software (including Cloud SaaS), Hardware (including Cloud Iaas), Consulting, Network and communications, and Others |
Technology Theme Focus | Artificial Intelligence, Big Data, and Cloud Computing |
Digital Transformation Strategies
Coca-Cola is extensively leveraging AI in marketing to collect and analyze huge volumes of data on various brands and products it offers. Across its vending machines Coca-Cola is applying big data analytics and AI algorithms to interact with its customers. In social media, Coca-Cola uses AI algorithms to understand when, where, and how its customers like to consume their products and derive popularity of individual products by location.
To gain more insights on digital transformation strategies and initiatives of Coca-Cola, download a free report sample
Coca-Cola Technology Theme Focus
Coca-Cola is utilizing number of emerging technologies including artificial intelligence, big data, cloud computing, blockchain, IoT, robotics, and behavioral analytics to achieve operational efficiency, and enhancing customer experience.
Coca-Cola Technology Focus
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Coca-Cola Technology Initiatives
Coca-Cola has been involved in several strategic technology partnerships and collaborations, technology developments and roll outs, acquisitions, and technology investments over the past few years.
For instance, Coca-Cola partnered with BanQu to launch blockchain based platform to financially empower waste reclaimers and small buyback centers across South Africa. BanQu’s online automated supply chain tracking and payment system uses blockchain technology to track and trace recycled material across the value chain, providing price transparency for both buyers and sellers. The integrated solution also allows reclaimers to store their earnings in secure e-wallets or withdraw cash from automatic teller machines.
For more insights on other technology initiatives of Coca-Cola, download a free report sample
Coca-Cola ICT Spend by Function
- Data center
- Communications
- Network
- Application
- End-user computing
- Service desk
- Management
Coca-Cola ICT Spend by Function
For more insights on ICT spending by function, download a free report sample
Coca-Cola ICT Spend by Channel
- Internal development and maintenance
- Technology vendors (direct)
- Local resellers
- Telcos
- ICT services providers/Consulting firms
- Specialist outsourcers
- Systems integrators
Coca-Cola ICT Spend by Channel
For more insights on ICT spending by channel, download a free report sample
Coca-Cola External ICT Spend by Segment
- ICT services
- Software (including Cloud SaaS)
- Hardware (including Cloud Iaas)
- Consulting
- Network and communications
- Others
Coca-Cola External ICT Spend by Segment
For more insights on external ICT spending by segment, download a free report sample
Scope
This report provides:
- Insight into Coca-Cola’s technology activities.
- Insights of its digital transformation strategies and technology center & innovation program.
- Overview of technology initiatives covering product launches, partnerships, investments, and acquisitions.
- Insights on each technology initiative including technology theme, objective, and benefits.
- Details of estimated ICT budgets and major ICT contracts.
Reasons to Buy
- Gain insights into Coca-Cola’s technology operations.
- Gain insights into its technology strategies and innovation initiatives.
- Gain insights into its technology themes under focus.
- Gain insights into its various product launches, partnerships, investments, and acquisitions.
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Table of Contents
Frequently asked questions
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What was the total ICT spending of Coca-Cola in 2022?
The annual ICT spending of Coca-Cola was estimated at $925 million in 2022.
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What are the key ICT spending categories by function for Coca-Cola?
The key ICT spending categories by function for Coca-Cola are data center, communications, network, applications, end-user computing, service desk, and management.
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What are the key ICT spending categories by channel for Coca-Cola?
The key ICT spending categories by channel for Coca-Cola are internal development and maintenance, technology vendors (direct), local resellers, telcos, ICT services providers/consulting firms, specialist outsourcers, and systems integrators.
-
What are the key external ICT spending categories by segment for Coca-Cola?
The key external ICT spending categories by segment for Coca-Cola are ICT services, software (including cloud SaaS), hardware (including cloud IaaS), consulting, network and communications, and others.
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What are the key technology themes in focus for Coca-Cola?
The key technological theme in focus for Coca-Cola are artificial intelligence, big data, and cloud computing.
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