Consumer and Market Insights: Confectionery in Greece
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The Confectionery market in Greece is led by Chocolate category in both value and volume terms in 2015. Trident, Halls and Lacta are the leading market players by category in the country. Flexible Packaging is the most commonly used packaging material in Greece’s Confectionery market.
Scope
Of the three categories analyzed, Chocolate will be the fastest growing value category, registering a CAGR of 4.1% during 2015-2020
Hypermarkets & Supermarkets is the leading distribution channel accounting for more than half of the overall Confectionery distribution in Greece
The use of Rigid Plastics is forecast to register the fastest growth among packaging material during 2015-2020
Free From is the primary health & wellness attribute driving the sales of Gums in Greece
Reasons to Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Bingo S.A.
Cadbury Plc
Ferrero S.p.A.
Ion S.A.
Kraft Foods Group Inc.
Lindt & Sprüngli Ag
Mondelez International Inc
Batook Chewing Gum Ind Ltd.
Mars Incorporated
Nestlé S.A.
Holex
Jotis S.A.
Perfetti Van Melle SpA
Chios Mastiha Growers Association
August Storck Kg
Cloetta Ab
Haribo GmbH & Co. KG
Korres
Lavdas
Lofthouse Of Fleetwood Ltd.
Masticha Sarantis
Olympic
Pez International Gmbh
kokos
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