Consumer and Market Insights: Confectionery in Romania
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The Confectionery market in Romania is forecast to register lower growth in value terms during 2015-2020 compared to 2010-2015. Chocolate is the leading value category and Gum is forecast to register the fastest growth during 2015-2020. Confectionery consumption among Romanians is mainly influenced by the Private Label evolution and the Fresh, Natural & Pure consumer trends.
Scope
The Confectionery market in Romania will register a CAGR of 4.6% during 2015-2020.
The Chocolate category has largest volume share in the overall Confectionery market.
The Gum category is forecast to register fastest value growth among all categories during 2015-2020.
Hypermarkets & Supermarkets is the leading distribution channel in Romania’s Food market.
Flexible Packaging is the most commonly used packaging material in the Romanian Confectionery market.
Reasons to Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Access the key and most influential consumer trends driving Confectionery products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
Access to analysis on products launched in the market
Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
KEX Confectionery SA.
Kraft Foods Group Inc.
Mondelez International Inc
Bon Sweet Bon LTD
Mars Incorporated
Nestlé S.A.
Yildiz Holding A.S
Alka Group
European Food S.A.
Alfred Ritter Gmbh & co. kg.
Cadbury Plc
Fara Zahar
Heildi Chocolat S.A.
Ludwig Schokolade Gmbh & Co. Kg
Perfetti Van Melle SpA
Feleacul Clu
Haribo GmbH & Co. KG
Josef Manner & Comp Ag
Rommac Trade Srl
S.C. SULTAN PRODEXIM S.R.L.
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